Women Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Women Deodorant sales on Amazon US totaled 759,000 units in July 2026 (▼ 22.6% vs. the prior month), generating an estimated $8,311,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.1% of unit volume and 41.3% of revenue, while a typical listing is priced at $11.39. The keyword itself pulled 26,309 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the women deodorant Top 50 moved 7,701,000 units and $80,529,594 in cumulative sales — an average of 641,750 units and $6,710,800 per month. Monthly throughput topped out at 981,000 units in June 2026 and dipped to 434,500 in May 2026, leaving the latest reading 21.6% higher than August 2025.
Women Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
759K
▼ 22.6% MoM
Monthly Revenue 2026/07
$8.3M
▼ 22.7% MoM
Top 10 Market Share 2026/07
46.1%
Women Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold women deodorant listing on Amazon US in July 2026 is ASIN B0039LMTAQ (Brand: Gillette Venus), which sold 90,000 units at $6.94 apiece — equal to 11.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $3,432,100 in July 2026 — 46.1% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Women Deodorant' on Amazon
July 2026
Is 46.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0039LMTAQ
Gillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors
90K
▼ 10.0%vs. prior month
$623.7K
latest month
12-month trend
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B006MD1OHM
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
30K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Women Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing women deodorant brand in July 2026, moving 130,000 units across 4 ASINs for 37.1% of Top 10 volume. Gillette Venus follows with 90,000 units (25.7%), ahead of Dove on 50,000 units (14.3%).
With 6 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.94 to $9.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
4 ASINs in Top 10
37.1%
Units
130K
Revenue
$1.3M
Avg. price
$9.39
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB006MD1OHM
$1.89·★4.7·6.6K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
Units sold30KB008CC3SMK
$13.72·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20KB008I2IKPE
$7.99·★4.8·8.6K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20K
Gillette Venus
1 ASIN in Top 10
25.7%
Units
90K
Revenue
$623.7K
Avg. price
$6.94
B0039LMTAQ
$6.94·★4.7·34.3K revsGillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors
Units sold90K
Dove
2 ASINs in Top 10
14.3%
Units
50K
Revenue
$404.2K
Avg. price
$8.46
B00I69TI5K
$7.94·★4.8·15.5K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB01MRUOYWD
$8.99·★4.6·15.5K revsDove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
Units sold20K
Trending Women Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B008I2IKPE booked 20K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B0CWPKWPRJ leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B000YK2O3C close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Price
$7.99
Rating
4.8
Reviews
8.6K
Latest month sales
B0CWPKWPRJ
Carpe 100-Hour Antiperspirant Deodorant for Women - Coconut Vanilla | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$29.97
Rating
4.0
Reviews
4.7K
Latest month sales
B000YK2O3C
Degree Original Antiperspirant Deodorant Shower Clean 2.6 oz | 48-Hour Sweat & Odor Protection for Women
Unlock to view ASIN details and product titles
Price
$3.97
Rating
4.7
Reviews
47K
Latest month sales
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