Wiz Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wiz sales on Amazon US totaled 4,300 units in July 2026 (▼ 20.4% vs. the prior month), generating an estimated $108,947 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.1% of unit volume and 75.3% of revenue, while a typical listing is priced at $33.03. The keyword itself pulled 21,810 Amazon queries over the same period (▼ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the wiz Top 50 moved 81,150 units and $1,665,805 in cumulative sales — an average of 6,763 units and $138,817 per month. Monthly throughput topped out at 15,650 units in November 2025 and dipped to 2,700 in May 2026, leaving the latest reading 6.2% higher than August 2025.
Wiz Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.3K
▼ 20.4% MoM
Monthly Revenue 2026/07
$108.9K
▼ 16.0% MoM
Top 10 Market Share 2026/07
79.1%
Wiz Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wiz listing on Amazon US in July 2026 is ASIN B0D487DG2N (Brand: WiZ Connected), which sold 1,000 units at $24.99 apiece — equal to 23.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,400 units and $82,024 in July 2026 — 79.1% of unit volume and 75.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wiz' on Amazon
July 2026
Is 79.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D487DG2N
WiZ Connected Smart Light Bulbs, Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Full Color A19 60W 800LM Indoor, Matter Compatible -3 Pack
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0DDCV7C7M
WiZ Connected LED Smart Light Bulbs, Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Full Color A19 60W 800LM E26 Indoor, Matter Compatible - 1 Pack
500
▼ 50.0%vs. prior month
$6.4K
latest month
12-month trend
B09TL498WM
WiZ Connected Smart Light Bulbs, 2-Pack, Color A19 60W 800LM E26 Indoor LED Lights, Smart Bulbs with Motion Detection, Control with Voice or App
500
▲ 25.0%vs. prior month
$10.3K
latest month
12-month trend
B0H3W4Y81J
WiZ Connected LED Smart Light Bulbs, Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Full Color A19 60W 800LM E26 Indoor, Matter Compatible - 6 Pack
400
vs. prior month
$19K
latest month
12-month trend
B09LRJMT4S
WiZ Connected 40W B12 Smart Candle-shape, E12 base, Full Color, Dimmable, 1-Pack, Indoor, Connect to Wi-Fi, Control Voice or App + Activate with Motion, Matter Compatible
200
vs. prior month
$3.2K
latest month
12-month trend
B0FYFXBX15
WiZ Connected Smart Light Bulbs, 4-Pack, Full Color A19 60W 800LM E26 LED Lights, Sunset/Sunrise Automation, Smart Bulbs with Motion Detection, Control with Voice or App
200
▼ 60.0%vs. prior month
$7.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wiz Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
WiZ Connected is the best-performing wiz brand in July 2026, moving 3,200 units across 8 ASINs for 94.1% of Top 10 volume. UNIVERSAL follows with 200 units (5.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.68 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WiZ Connected
8 ASINs in Top 10
94.1%
Units
3.2K
Revenue
$80.7K
Avg. price
$24.99
B0D487DG2N
$24.99·★4.3·5.5K revsWiZ Connected Smart Light Bulbs, Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Full Color A19 60W 800LM Indoor, Matter Compatible -3 Pack
Units sold1KB0DDCV7C7M
$12.04·★4.3·5.5K revsWiZ Connected LED Smart Light Bulbs, Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Full Color A19 60W 800LM E26 Indoor, Matter Compatible - 1 Pack
Units sold500B09TL498WM
$21.99·★4.3·5.5K revsWiZ Connected Smart Light Bulbs, 2-Pack, Color A19 60W 800LM E26 Indoor LED Lights, Smart Bulbs with Motion Detection, Control with Voice or App
Units sold500B0H3W4Y81J
$39.97·★4.3·5.5K revsWiZ Connected LED Smart Light Bulbs, Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Full Color A19 60W 800LM E26 Indoor, Matter Compatible - 6 Pack
Units sold400B09LRJMT4S
$15.99·★4.4·576 revsWiZ Connected 40W B12 Smart Candle-shape, E12 base, Full Color, Dimmable, 1-Pack, Indoor, Connect to Wi-Fi, Control Voice or App + Activate with Motion, Matter Compatible
Units sold200B0FYFXBX15
$37.99·★4.3·5.5K revsWiZ Connected Smart Light Bulbs, 4-Pack, Full Color A19 60W 800LM E26 LED Lights, Sunset/Sunrise Automation, Smart Bulbs with Motion Detection, Control with Voice or App
Units sold200B0CWVVG6F6
$20.62·★4.2·480 revsWiZ Connected 16.4 ft LED Light Strip For Your Smart Home, Flowing Multicolor LED Lights, Color-Changing RGBIC Lighting, Cuttable, Voice/App Control, Works with Google Home, Alexa and HomeKit
Units sold200B0DVN6964J
$26.32·★4.5·370 revsWiZ Smart Plug- Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Compatible with Alexa, Google Home, and HomeKit - WiFi Wall Outlet - 3 Pack
Units sold200
UNIVERSAL
2 ASINs in Top 10
5.9%
Units
200
Revenue
$1.3K
Avg. price
$6.68
B001JV5BF8
$5.36·★4.8·8.6K revsThe Wiz
Units sold100B0040QTNT4
$7.99·★4.8·8.6K revsThe Wiz
Units sold100
Trending Wiz Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H3W4Y81J booked 400 units at $39.97.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H3W4Y81J
WiZ Connected LED Smart Light Bulbs, Sunset to Sunrise Automation + Motion Detection + Control with Voice or App, Full Color A19 60W 800LM E26 Indoor, Matter Compatible - 6 Pack
Price
$39.97
Rating
4.3
Reviews
5.5K
Latest month sales
B09LRJMT4S
WiZ Connected 40W B12 Smart Candle-shape, E12 base, Full Color, Dimmable, 1-Pack, Indoor, Connect to Wi-Fi, Control Voice or App + Activate with Motion, Matter Compatible
Price
$15.99
Rating
4.4
Reviews
576
Latest month sales
B0040QTNT4
The Wiz
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.8
Reviews
8.6K
Latest month sales
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