Window Treatments Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Window Treatments sales on Amazon US totaled 201,300 units in July 2026 (▲ 2.1% vs. the prior month), generating an estimated $3,359,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 45.0% of revenue, while a typical listing is priced at $20.41. The keyword itself pulled 32,949 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the window treatments Top 50 moved 1,647,150 units and $27,565,369 in cumulative sales — an average of 137,263 units and $2,297,114 per month. Monthly throughput topped out at 201,300 units in July 2026 and dipped to 92,600 in May 2026, leaving the latest reading 55.3% higher than August 2025.
Window Treatments Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
201.3K
▲ 2.1% MoM
Monthly Revenue 2026/07
$3.4M
▲ 3.8% MoM
Top 10 Market Share 2026/07
56.6%
Window Treatments Market Share & Sales Concentration on Amazon US — July 2026
The most-sold window treatments listing on Amazon US in July 2026 is ASIN B01CS31R94 (Brand: NICETOWN), which sold 20,000 units at $9.98 apiece — equal to 9.9% of every unit tracked in this report.
The Top 10 ASINs account for 114,000 units and $1,511,660 in July 2026 — 56.6% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Window Treatments' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01CS31R94
NICETOWN Black Blackout Curtains for Bedroom 42" Wide x 63" Long 2 Panels | Solid Grommet Thermal Insulated Drapes, Noise Reducing, Light Blocking, Room Darkening Decor for Kitchen Window Treatments
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0F6LM95F2
YaFex Curtain Rods 32-144 Inch, Heavy Duty 1 Inch Adjustable Curtain Rod for Windows, Black Extra Long Window Treatment Rods, Modern Design, Easy Installation
20K
▲ 0.0%vs. prior month
$466.2K
latest month
12-month trend
B0BJL5MYG8
GXOACKJ Curtain Rods for windows 32-48 inch, 5/8 inch Decorative Curtain Rod Set, Matte Black Splicing Heavy Duty Metal Curtain Rod with Brackets
10K
▲ 0.0%vs. prior month
$79K
latest month
12-month trend
B01N20YR6B
rabbitgoo Rainbow Window Privacy Film, Stained Glass Cling, 17.5" x 78.7" | Decorative Static Sticker, Non-Adhesive Reusable Window Tint, Heat Control UV Blocking Coverings for Home Doors, Living Room
10K
▲ 0.0%vs. prior month
$72.8K
latest month
12-month trend
B07P7FKW8X
KESPEN Window Privacy Film One Way Static Cling Tint, Black, 17.5InX6.5Ft | Reflective Sun Heat Blocking Daytime Privacy Anti UV Window Tint for Home Office
10K
▲ 0.0%vs. prior month
$65.8K
latest month
12-month trend
B08SBYPF14
MIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
10K
▲ 0.0%vs. prior month
$253.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Window Treatments Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NICETOWN is the best-performing window treatments brand in July 2026, moving 20,000 units across 1 ASIN for 17.5% of Top 10 volume. YaFex follows with 20,000 units (17.5%), ahead of MIULEE on 18,000 units (15.8%).
Volume is spread across 9 brands, with the top three holding 50.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NICETOWN
1 ASIN in Top 10
17.5%
Units
20K
Revenue
$199.8K
Avg. price
$9.98
B01CS31R94
$9.98·★4.6·132.7K revsNICETOWN Black Blackout Curtains for Bedroom 42" Wide x 63" Long 2 Panels | Solid Grommet Thermal Insulated Drapes, Noise Reducing, Light Blocking, Room Darkening Decor for Kitchen Window Treatments
Units sold20K
YaFex
1 ASIN in Top 10
17.5%
Units
20K
Revenue
$466.2K
Avg. price
$22.99
B0F6LM95F2
$22.99·★4.5·4.2K revsYaFex Curtain Rods 32-144 Inch, Heavy Duty 1 Inch Adjustable Curtain Rod for Windows, Black Extra Long Window Treatment Rods, Modern Design, Easy Installation
Units sold20K
MIULEE
2 ASINs in Top 10
15.8%
Units
18K
Revenue
$333.2K
Avg. price
$17.46
B08SBYPF14
$24.95·★4.6·9.8K revsMIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
Units sold10KB0F332CCLK
$9.98·★4.5·6.5K revsMIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black | Thermal Insulated, Halloween Living Room Darkening Grommet Drapes, Noise Reducing, Light Blocking Window Treatments
Units sold8K
Trending Window Treatments Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F47Y36MG booked 8K units at $16.99, with ▲ 166.7% MoM change. On the growth side, B07C9HL1G1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09NM2CTCL close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F47Y36MG
Curtain Rods 36-91 Inch, Black 1 Inch Adjustable Heavy Duty Curtain Rods for Windows, Decorative Modern Window Treatment Rod, Telescopic Splicing Metal Drapery Pole, Easy Installation
Price
$16.99
Rating
4.5
Reviews
1.5K
Latest month sales
B07C9HL1G1
H.VERSAILTEX 100% Blackout Linen Curtains 84" L 2 Panels Natural | Total Black Out Drapes, Room Darkening Thermal Insulated, Grommet, GRS Certified, 52"W x 84"L Each for Bedroom/Living Room
Price
$29.95
Rating
4.6
Reviews
25.7K
Latest month sales
B09NM2CTCL
YJ YANJUN Vintage Lace Curtains 84 Inches Long-Victorian Floral Pattern Ivory Sheer Curtain Panels for Living Room Bedroom French Door, Light Filtering Drapes, 2 Panels 52W x 84L Cream
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.8
Reviews
4K
Latest month sales
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