Window Shades Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Window Shades sales on Amazon US totaled 217,000 units in July 2026 (▲ 23.2% vs. the prior month), generating an estimated $3,159,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 46.2% of revenue, while a typical listing is priced at $18.99. The keyword itself pulled 94,658 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the window shades Top 50 moved 1,107,850 units and $17,489,517 in cumulative sales — an average of 92,321 units and $1,457,460 per month. Monthly throughput topped out at 217,000 units in July 2026 and dipped to 42,250 in February 2026, leaving the latest reading 52.5% higher than August 2025.
Window Shades Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
217K
▲ 23.2% MoM
Monthly Revenue 2026/07
$3.2M
▲ 20.6% MoM
Top 10 Market Share 2026/07
56.2%
Window Shades Market Share & Sales Concentration on Amazon US — July 2026
The most-sold window shades listing on Amazon US in July 2026 is ASIN B01KIFISX2 (Brand: EcoNour), which sold 30,000 units at $11.99 apiece — equal to 13.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,458,920 in July 2026 — 56.2% of unit volume and 46.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Window Shades' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01KIFISX2
Econour Car Windshield Sun Shade, Front Window Sun Blocker for SUVs,Sedan
30K
▲ 50.0%vs. prior month
$426K
latest month
12-month trend
B0C1YFF2JJ
300T Thickened Automotive Glass Sunshade and Comes with Storage Bag,Keep Car Interior Cool,Universal Windshield Sun Shade Fit for Cars,Trucks,SUVs (L: 57.08 * 31.5 inch)
20K
▲ 0.0%vs. prior month
$156.2K
latest month
12-month trend
B0CR6B5BVK
Autovir Windshield Sun Shade, Foldable Car Window Shades, 280T Visor Shade
20K
▲ 100.0%vs. prior month
$166.4K
latest month
12-month trend
B00WH7Y7TY
Munchkin Brica Sun Safety Car Window Shade with Heat Alert, Helps Block UVA/UVB Rays, 2 Pack, Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend
B08BLRGWGY
2026 Windshield Sun Shade Umbrella, Foldable Car Sunshade, 99% UV Block | Car Front Window Shield(Heat Insulation Protection) for Auto Windshield Covers Blackout Trucks Cars(Large)
10K
▲ 0.0%vs. prior month
$160.1K
latest month
12-month trend
B079J89SJ3
EcoNour 2 Piece Foldable Car Windshield Sun Shade, UV & Heat Protection | Interior Cooling, Durable Upgraded Design, Easy Fold, Front Window Sunshade, Medium, 31" L x 28" W
7K
▲ 40.0%vs. prior month
$107.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Window Shades Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EcoNour is the best-performing window shades brand in July 2026, moving 44,000 units across 3 ASINs for 36.1% of Top 10 volume. Aokdom follows with 20,000 units (16.4%), ahead of Autovir on 20,000 units (16.4%).
With 8 brands splitting the Top 10 and 68.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.64 to $15.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EcoNour
3 ASINs in Top 10
36.1%
Units
44K
Revenue
$645.2K
Avg. price
$15.32
B01KIFISX2
$11.99·★4.3·124.3K revsEconour Car Windshield Sun Shade, Front Window Sun Blocker for SUVs,Sedan
Units sold30KB079J89SJ3
$16.99·★4.3·23K revsEcoNour 2 Piece Foldable Car Windshield Sun Shade, UV & Heat Protection | Interior Cooling, Durable Upgraded Design, Easy Fold, Front Window Sunshade, Medium, 31" L x 28" W
Units sold7KB0DYTXYW3S
$16.99·★4.1·6.1K revsEconour Windshields Sun Shade for Car, Foldable Car Sunshade & Window Tint
Units sold7K
Aokdom
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$156.2K
Avg. price
$8.99
B0C1YFF2JJ
$8.99·★3.9·10.2K revs300T Thickened Automotive Glass Sunshade and Comes with Storage Bag,Keep Car Interior Cool,Universal Windshield Sun Shade Fit for Cars,Trucks,SUVs (L: 57.08 * 31.5 inch)
Units sold20K
Autovir
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$166.4K
Avg. price
$6.64
B0CR6B5BVK
$6.64·★4.2·3.9K revsAutovir Windshield Sun Shade, Foldable Car Window Shades, 280T Visor Shade
Units sold20K
Trending Window Shades Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074DLLGQ2 booked 6K units at $16.19. On the growth side, B07ZPMHYVB leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B09CFP2FFF close behind at ▲ 166.7% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074DLLGQ2
Magnelex Car Windshield Sunshade – Double-Layer Design for 2X Heat Blocking, Blocks UV Rays, Foldable Sun Shade for Cars, Trucks & SUVs, Keeps Interior Cooler, Large (63 x 33.8 in)
Price
$16.19
Rating
4.3
Reviews
53.6K
Latest month sales
B07ZPMHYVB
Munchkin Brica Magnetic Stretch-to-Fit Car Window Shades, Black, 1 Pack
Price
$17.80
Rating
4.2
Reviews
6.4K
Latest month sales
B09CFP2FFF
Calyx Interiors Cordless White 1” Light Filtering Mini Blinds 34” W x 60” H Window Blinds for Home, Vinyl Horizontal Blinds for Indoor Windows
Unlock to view ASIN details and product titles
Price
$20.97
Rating
4.6
Reviews
9.5K
Latest month sales
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