Window Film Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Window Film sales on Amazon US totaled 128,200 units in July 2026 (▲ 15.5% vs. the prior month), generating an estimated $934,266 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 47.5% of revenue, while a typical listing is priced at $7.86. The keyword itself pulled 120,559 Amazon queries over the same period (▲ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the window film Top 50 moved 1,031,900 units and $7,740,062 in cumulative sales — an average of 85,992 units and $645,005 per month. Monthly throughput topped out at 128,200 units in July 2026 and dipped to 58,200 in December 2025, leaving the latest reading 33.6% higher than August 2025.
Window Film Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.2K
▲ 15.5% MoM
Monthly Revenue 2026/07
$934.3K
▲ 12.2% MoM
Top 10 Market Share 2026/07
53.0%
Window Film Market Share & Sales Concentration on Amazon US — July 2026
The most-sold window film listing on Amazon US in July 2026 is ASIN B01N20YR6B (Brand: rabbitgoo), which sold 10,000 units at $7.99 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 68,000 units and $444,150 in July 2026 — 53.0% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Window Film' on Amazon
July 2026
Is 53.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N20YR6B
rabbitgoo Rainbow Window Privacy Film, Stained Glass Cling, 17.5" x 78.7" | Decorative Static Sticker, Non-Adhesive Reusable Window Tint, Heat Control UV Blocking Coverings for Home Doors, Living Room
10K
▲ 0.0%vs. prior month
$72.8K
latest month
12-month trend
B07P7FKW8X
KESPEN Window Privacy Film One Way Static Cling Tint, Black, 17.5InX6.5Ft | Reflective Sun Heat Blocking Daytime Privacy Anti UV Window Tint for Home Office
10K
▲ 0.0%vs. prior month
$65.8K
latest month
12-month trend
B0CRF6K82X
Dwersty Frosted Glass Window Privacy Film Decorative, 17.5" x 78.74" | Bathroom Window Tint for Home Glass Windows Cover, Static Cling, Removable, Reusable, Anti-UV, Anti-Glare, White
10K
▲ 25.0%vs. prior month
$57.7K
latest month
12-month trend
B0FJRLY2NT
Upgraded One Way Window Privacy Film Sun Heat Blocking, 17.5" x 78.7" | Reflective Mirror Window Tint for Home Glass Windows Cover See Out Not In, Static Cling, Anti-UV, Anti-Glare, Black-Silver
10K
▲ 25.0%vs. prior month
$58.3K
latest month
12-month trend
B0BNCRNMT2
HTVRONT Window Privacy Film Kit - 4 Pcs Tint Kit for Home Glass & Windows | Scratch-Free & Anti-Slip Grip,Safe Detachable Blade, Bubble-Free Smoothing for Stained Glass Window Film Application
9K
▲ 28.6%vs. prior month
$62K
latest month
12-month trend
B00RDVE2L2
rabbitgoo Frosted Glass Window Privacy Film, Static Cling, 17.5" x 78.7" | Heat Control UV Blocking Sticker, Non Adhesive Removable Tint, No Glue Anti-Glare Renter Friendly Coverings for Home Bathroom
4K
▲ 33.3%vs. prior month
$26.4K
latest month
12-month trend
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Best Window Film Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
rabbitgoo is the best-performing window film brand in July 2026, moving 22,000 units across 4 ASINs for 32.4% of Top 10 volume. Dwersty follows with 20,000 units (29.4%), ahead of KESPEN WINDOW FILMS on 10,000 units (14.7%).
With 6 brands splitting the Top 10 and 76.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.95 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
rabbitgoo
4 ASINs in Top 10
32.4%
Units
22K
Revenue
$155.5K
Avg. price
$6.86
B01N20YR6B
$7.99·★4.5·80K revsrabbitgoo Rainbow Window Privacy Film, Stained Glass Cling, 17.5" x 78.7" | Decorative Static Sticker, Non-Adhesive Reusable Window Tint, Heat Control UV Blocking Coverings for Home Doors, Living Room
Units sold10KB00RDVE2L2
$5.97·★4.3·46.6K revsrabbitgoo Frosted Glass Window Privacy Film, Static Cling, 17.5" x 78.7" | Heat Control UV Blocking Sticker, Non Adhesive Removable Tint, No Glue Anti-Glare Renter Friendly Coverings for Home Bathroom
Units sold4KB0BL3M3WGJ
$6.99·★4.3·21K revsrabbitgoo Window Privacy Film One Way, 17.5" x 78.7", Black Silver | Window Tint for Home, Heat Sun Blocking Anti UV Removable Reflective Glass Door Covering, Mirror Tinting Film House Office
Units sold4KB0BLV1QV8L
$6.48·★4.3·46.7K revsrabbitgoo Blackout Window Film Room Darkening Light Blocking 17.5" x 78.7" | Removable Static Cling without Glue, Tint & Privacy Film for Window Inside, Day & Night Sleep for Home Garage Bedroom House
Units sold4K
Dwersty
2 ASINs in Top 10
29.4%
Units
20K
Revenue
$116K
Avg. price
$5.95
B0CRF6K82X
$5.97·★4.3·5.1K revsDwersty Frosted Glass Window Privacy Film Decorative, 17.5" x 78.74" | Bathroom Window Tint for Home Glass Windows Cover, Static Cling, Removable, Reusable, Anti-UV, Anti-Glare, White
Units sold10KB0FJRLY2NT
$5.93·★4.3·5.4K revsUpgraded One Way Window Privacy Film Sun Heat Blocking, 17.5" x 78.7" | Reflective Mirror Window Tint for Home Glass Windows Cover See Out Not In, Static Cling, Anti-UV, Anti-Glare, Black-Silver
Units sold10K
KESPEN WINDOW FILMS
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$65.8K
Avg. price
$6.99
B07P7FKW8X
$6.99·★4.1·30.8K revsKESPEN Window Privacy Film One Way Static Cling Tint, Black, 17.5InX6.5Ft | Reflective Sun Heat Blocking Daytime Privacy Anti UV Window Tint for Home Office
Units sold10K
Trending Window Film Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B073TVRQ5D leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0BN88M7K5 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073TVRQ5D
VELIMAX Static Cling Total Blackout Window Film Privacy Room Darkening Window Tint Black Window Cover 100% Light Blocking No Glue (17.7 x 78.7 inches)
Price
$6.99
Rating
4.3
Reviews
26.8K
Latest month sales
B0BN88M7K5
Coavas One Way Privacy Window Film Heat & Glare Control, 17.5"x78.7" Black | Static Cling No Glue Window Tint for Home, Daytime See Out Not In Mirror Privacy for Home Glass
Price
$5.38
Rating
4.2
Reviews
12.8K
Latest month sales
B07FBZ7NML
WPCTEV One Way Window Privacy Film, Mirror Tint, Black, 17.5In x 6.5Ft | Heat Control & Sun UV Blocking, Static Cling No Glue, Daytime Privacy See Out Not In, Reflective Window Tint for Home Office
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.0
Reviews
27.2K
Latest month sales
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