Winch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Winch sales on Amazon US totaled 10,750 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $1,191,518 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 19.0% of revenue, while a typical listing is priced at $159.98. The keyword itself pulled 36,184 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the winch Top 50 moved 107,000 units and $12,777,728 in cumulative sales — an average of 8,917 units and $1,064,811 per month. Monthly throughput topped out at 11,900 units in June 2026 and dipped to 5,750 in May 2026, leaving the latest reading 26.5% higher than August 2025.
Winch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.8K
▼ 10.5% MoM
Monthly Revenue 2026/07
$1.2M
▼ 0.8% MoM
Top 10 Market Share 2026/07
48.4%
Winch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold winch listing on Amazon US in July 2026 is ASIN B0CJY2TY3Q (Brand: AC-DK), which sold 1,000 units at $29.99 apiece — equal to 9.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,200 units and $226,362 in July 2026 — 48.4% of unit volume and 19.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Winch' on Amazon
July 2026
Is 48.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CJY2TY3Q
1600lbs Heavy Duty Boat Trailer Winch with 26FT Strap, 2-Way Ratchet & 4:1 Gear Trailer Winch, Portable Hand Crank Winch for Boat, Truck, Trailer, RV, ATV, Jet Ski
1K
▼ 50.0%vs. prior month
$31.2K
latest month
12-month trend
B000MBWCIU
NEIKO 02256A Come Along Winch, 5-Ton (10,000 Lbs) Pulling Capacity, 10Ft, 3 Hook, Heavy Duty Power Cable Come Along Tool with Dual Gears, Hand Winch Cable, Automotive Hoist Winch Puller, Recovery Gear
500
▼ 37.5%vs. prior month
$28.8K
latest month
12-month trend
B0BRXYDKVY
TYT Synthetic Winch Rope Kit - 1/4'' x 50' with 10000 lbs Strength, Protective Sleeve, Heavy Duty Hook, Rubber Stopper, & Safety Pull Strap for Off-Road 4x4 Vehicles (Green) (JPS1450OG)
500
▼ 37.5%vs. prior month
$13.7K
latest month
12-month trend
B0C7QTGBR7
QWORK Wireless Winch Remote Control Kit, 12V 250A Winch Solenoid Relay Contactor + 12V Wireless Winchs Remote, for Truck ATV SUV 63070 62135 74900 70715
500
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0CH3RGLGX
VEVOR Come Along Winch, 5 Ton (11,023 lbs) Pulling Capacity, 11.5 ft Steel Cable, 3 Hooks, Heavy Duty Ratchet Power Puller Tool with Dual Gears, Automotive Hoist Cable Puller Ideal for Vehicle Rescue
500
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
B0FFSV4CKL
Boat Trailer Winch for Trailers, 1600 LB Hand Manual Winch | 1600 LB, 26FT Strap, Stainless Steel Bolts & Nuts
500
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
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Best Winch Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AC-DK is the best-performing winch brand in July 2026, moving 1,500 units across 2 ASINs for 28.8% of Top 10 volume. VEVOR follows with 900 units (17.3%), ahead of TYT on 800 units (15.4%).
With 7 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.99 to $62.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AC-DK
2 ASINs in Top 10
28.8%
Units
1.5K
Revenue
$56.1K
Avg. price
$37.99
B0CJY2TY3Q
$29.99·★4.5·674 revs1600lbs Heavy Duty Boat Trailer Winch with 26FT Strap, 2-Way Ratchet & 4:1 Gear Trailer Winch, Portable Hand Crank Winch for Boat, Truck, Trailer, RV, ATV, Jet Ski
Units sold1KB0CJY6T29V
$45.99·★4.0·593 revs3500lbs Heavy Duty Boat Trailer Winch with 32FT Strap，2-Way Ratchet 4:1/8:1 Gear Trailer Winch，Portable Hand Crank Winch for Boat, Truck, Trailer, RV, ATV, Jet Ski
Units sold500
VEVOR
2 ASINs in Top 10
17.3%
Units
900
Revenue
$55.3K
Avg. price
$62.75
B0CH3RGLGX
$50.90·★4.6·859 revsVEVOR Come Along Winch, 5 Ton (11,023 lbs) Pulling Capacity, 11.5 ft Steel Cable, 3 Hooks, Heavy Duty Ratchet Power Puller Tool with Dual Gears, Automotive Hoist Cable Puller Ideal for Vehicle Rescue
Units sold500B0DDXS7P8V
$74.61·★4.5·333 revsVEVOR Electric Hoist with Remote Control, 440 lbs Material Handling Tool, 110V Electric Hoist with 14ft Remote Control for Factories, Warehouses, Construction Site, Attic | for Lifting in Factories, Warehouses, Construction Site, Attic, with 14ft Remote Control, 20ft/40ft Single & Double Line Lift
Units sold400
TYT
2 ASINs in Top 10
15.4%
Units
800
Revenue
$19.9K
Avg. price
$24.99
B0BRXYDKVY
$28.99·★4.5·1.1K revsTYT Synthetic Winch Rope Kit - 1/4'' x 50' with 10000 lbs Strength, Protective Sleeve, Heavy Duty Hook, Rubber Stopper, & Safety Pull Strap for Off-Road 4x4 Vehicles (Green) (JPS1450OG)
Units sold500B08PV85LJN
$20.99·★4.5·263 revsTYT 600LB Boat Trailer Winch with 6M Steel Wire, Hardened Steel Gear Heavy Duty Hand Winch, Operated Two-Way Ratchet Cable Winch, Ratio 3.2:1 Crank Small Winch for ATV UTV Marine Jet Ski Trailer Winch
Units sold300
Trending Winch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GZNSCHZF booked 500 units at $75.99. On the growth side, B0GKDJ97WX leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZNSCHZF
4000lb Boat Trailer Winch with Strap, Heavy Duty Hand Winch for Boat | 2"×32FT Strap, 5.4:1/16.6:1 Gear Ratio, Reinforced Wider High-Carbon Steel Gears, 2-way Ratchet, Galvanized Anti-rust Finish
Price
$75.99
Rating
3.5
Reviews
46
Latest month sales
B08PV85LJN
TYT 600LB Boat Trailer Winch with 6M Steel Wire, Hardened Steel Gear Heavy Duty Hand Winch, Operated Two-Way Ratchet Cable Winch, Ratio 3.2:1 Crank Small Winch for ATV UTV Marine Jet Ski Trailer Winch
Price
$20.99
Rating
4.5
Reviews
263
Latest month sales
B0GKDJ97WX
TYT 3000 lb ATV Winch with Wireless Remote and Wired Switch,12V DC Electric Winch Synthetic Winch Rope with Fairlead and Winch Mounting Plate
Unlock to view ASIN details and product titles
Price
$89.99
Rating
4.3
Reviews
245
Latest month sales
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