Willow Tree Figurines Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Willow Tree Figurines sales on Amazon US totaled 12,400 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $401,243 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 61.0% of revenue, while a typical listing is priced at $35.96. The keyword itself pulled 12,498 Amazon queries over the same period (▼ 22.4% MoM).
Zooming out to the 12-month window ending July 2026, the willow tree figurines Top 50 moved 210,000 units and $7,034,378 in cumulative sales — an average of 17,500 units and $586,198 per month. Monthly throughput topped out at 52,900 units in December 2025 and dipped to 7,100 in February 2026, leaving the latest reading 33.5% lower than August 2025.
Willow Tree Figurines Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.4K
▼ 3.5% MoM
Monthly Revenue 2026/07
$401.2K
▼ 2.5% MoM
Top 10 Market Share 2026/07
66.1%
Willow Tree Figurines Market Share & Sales Concentration on Amazon US — July 2026
The most-sold willow tree figurines listing on Amazon US in July 2026 is ASIN B000CQX62G (Brand: Willow Tree), which sold 2,000 units at $28.00 apiece — equal to 16.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,200 units and $244,898 in July 2026 — 66.1% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Willow Tree Figurines' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000CQX62G
Willow Tree Friendship Keepsake Box, Sculpted Hand-Painted Bas-Relief Box | Hand-Painted Keepsake Box, Sentimental Gift for Loved Ones, Holds Jewelry and Treasures, Sculpted by Artist Susan Lordi
2K
▲ 0.0%vs. prior month
$55.6K
latest month
12-month trend
B003OSSKWK
Willow Tree Remembrance, Sculpted Hand-Painted Angel Figure | Offering Comfort, Healing, Love and Caring, Cast from a Susan Lordi Original Carving, Keepsake with Enclosure Card
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B004NJ3KP6
Willow Tree Angel of Friendship, Sculpted Hand-Painted Figure | Hand-Painted Angel Figurine, Celebrating Friendship, Nature and Everyday Blessings, Sculpted by Artist Susan Lordi
1K
▲ 0.0%vs. prior month
$33.9K
latest month
12-month trend
B000CR38Y6
Willow Tree Promise, Sculpted Hand-Painted Figure | Cast from a Susan Lordi Original Carving, Expression of Love and Caring, Display on Shelf, Table or Mantel, Fitted Gift Box
800
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0D9QCPWTW
Mom Birthday Gifts from Daughter,Gifts for Mom Hand-Painted Figurines | Birthday Gifts for Mom,Mother of The Bride Gift,Christmas Mothers Day,Mother Daughter Statue
800
▼ 11.1%vs. prior month
$23K
latest month
12-month trend
B0F4R1CFZM
Forget Me Not Guardian Angel Figurines, Sympathy Gifts for Loss Loved One | Miscarriage Gifts for Mothers, Bereavement Memorial Gifts, Sculpted Hand-Painted Statue for Home Decor Ornament
700
▲ 16.7%vs. prior month
$12.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Willow Tree Figurines Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Willow Tree is the best-performing willow tree figurines brand in July 2026, moving 5,700 units across 6 ASINs for 69.5% of Top 10 volume. AcowSpt follows with 800 units (9.8%), ahead of NANAOUS on 700 units (8.5%).
With 5 brands splitting the Top 10 and 87.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $35.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Willow Tree
6 ASINs in Top 10
69.5%
Units
5.7K
Revenue
$190K
Avg. price
$35.12
B000CQX62G
$28.00·★4.9·16.9K revsWillow Tree Friendship Keepsake Box, Sculpted Hand-Painted Bas-Relief Box | Hand-Painted Keepsake Box, Sentimental Gift for Loved Ones, Holds Jewelry and Treasures, Sculpted by Artist Susan Lordi
Units sold2KB003OSSKWK
$30.00·★4.9·7.5K revsWillow Tree Remembrance, Sculpted Hand-Painted Angel Figure | Offering Comfort, Healing, Love and Caring, Cast from a Susan Lordi Original Carving, Keepsake with Enclosure Card
Units sold1KB004NJ3KP6
$34.00·★4.9·19.6K revsWillow Tree Angel of Friendship, Sculpted Hand-Painted Figure | Hand-Painted Angel Figurine, Celebrating Friendship, Nature and Everyday Blessings, Sculpted by Artist Susan Lordi
Units sold1KB000CR38Y6
$50.00·★4.9·8.6K revsWillow Tree Promise, Sculpted Hand-Painted Figure | Cast from a Susan Lordi Original Carving, Expression of Love and Caring, Display on Shelf, Table or Mantel, Fitted Gift Box
Units sold800B0C1HLXNJ9
$34.47·★4.9·807 revsWillow Tree Messenger, Sculpted Hand-Painted Figure | Cast from a Susan Lordi Original Carving, Meaningful Keepsake Gift for Loved Ones and Life's Milestones
Units sold500B00DJAUUBW
$34.25·★4.9·5.2K revsWillow Tree Warm Embrace, Surrounded by The Warmth of Family and Friends, A Gift to Celebrate Friendships, or Those who Love Flowers, Sculpted Hand-Painted Figure
Units sold400
AcowSpt
1 ASIN in Top 10
9.8%
Units
800
Revenue
$23K
Avg. price
$27.99
B0D9QCPWTW
$27.99·★4.8·1K revsMom Birthday Gifts from Daughter,Gifts for Mom Hand-Painted Figurines | Birthday Gifts for Mom,Mother of The Bride Gift,Christmas Mothers Day,Mother Daughter Statue
Units sold800
NANAOUS
1 ASIN in Top 10
8.5%
Units
700
Revenue
$12.6K
Avg. price
$17.99
B0F4R1CFZM
$17.99·★4.8·352 revsForget Me Not Guardian Angel Figurines, Sympathy Gifts for Loss Loved One | Miscarriage Gifts for Mothers, Bereavement Memorial Gifts, Sculpted Hand-Painted Statue for Home Decor Ornament
Units sold700
Trending Willow Tree Figurines Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FKGJHGD5 booked 400 units at $16.98, with ▲ 33.3% MoM change. On the growth side, B000CQYT9U leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B006US7RSE close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKGJHGD5
Cuayaes Courage Angel Congratulations Gifts, Breast Cancer Gifts for Woman | Inspirational New Beginnings Gifts, Healing Angel Figurines Cancer Survivor Gifts for Woman Chemo Patients Expresses Support
Price
$16.98
Rating
4.7
Reviews
114
Latest month sales
B000CQYT9U
Willow Tree Angel of Healing, Sculpted Hand-Painted Figure | Angel Holding a Blue-Gray Bird, Comfort and Healing Gift, Cast from a Susan Lordi Original Carving, Includes Enclosure Card
Price
$30.00
Rating
4.9
Reviews
5.8K
Latest month sales
B006US7RSE
Willow Tree My Sister, My Friend, Sculpted Hand-Painted Figure | Cast from a Susan Lordi Original Carving, Celebrates Close Bonds, Meaningful Relationships, Thoughtful Keepsake Gift Idea
Unlock to view ASIN details and product titles
Price
$50.00
Rating
4.9
Reviews
7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this willow tree figurines report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card