Whole Wheat Pasta Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whole Wheat Pasta sales on Amazon US totaled 203,800 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $811,782 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.0% of unit volume and 33.6% of revenue, while a typical listing is priced at $4.70. The keyword itself pulled 24,980 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the whole wheat pasta Top 50 moved 2,446,500 units and $9,157,796 in cumulative sales — an average of 203,875 units and $763,150 per month. Monthly throughput topped out at 226,500 units in November 2025 and dipped to 142,100 in May 2026, leaving the latest reading 1.3% higher than August 2025.
Whole Wheat Pasta Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
203.8K
▼ 7.6% MoM
Monthly Revenue 2026/07
$811.8K
▼ 0.6% MoM
Top 10 Market Share 2026/07
50.0%
Whole Wheat Pasta Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whole wheat pasta listing on Amazon US in July 2026 is ASIN B074H5ZHFH (Brand: 365 by Whole Foods Market), which sold 20,000 units at $1.99 apiece — equal to 9.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $272,780 in July 2026 — 50.0% of unit volume and 33.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whole Wheat Pasta' on Amazon
July 2026
Is 50.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074H5ZHFH
365 by Whole Foods Market, Organic Penne Rigate, 16 Ounce
20K
▲ 0.0%vs. prior month
$39.4K
latest month
12-month trend
B000RUP0JE
Barilla Penne Pasta, Non-GMO Kosher Pasta, 16oz.
10K
▼ 50.0%vs. prior month
$18.4K
latest month
12-month trend
B001A5RQ9C
Barilla Protein+ (Plus) Penne Pasta, Plant Based Protein, 14.5oz (12PK)
10K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B074H6X463
365 by Whole Foods Market, Organic Angel Hair Pasta, 16 Ounce
10K
▲ 0.0%vs. prior month
$19.8K
latest month
12-month trend
B074JD6DJQ
365 by Whole Foods Market, Organic Orzo, 16 Ounce
10K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B0BMSBCDZZ
Brami Italian Protein Fusilli Pasta
10K
▲ 0.0%vs. prior month
$37.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Whole Wheat Pasta Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing whole wheat pasta brand in July 2026, moving 47,000 units across 4 ASINs for 46.1% of Top 10 volume. Barilla follows with 28,000 units (27.5%), ahead of BRAMI on 19,000 units (18.6%).
With 4 brands splitting the Top 10 and 92.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.23 to $3.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
4 ASINs in Top 10
46.1%
Units
47K
Revenue
$108K
Avg. price
$2.37
B074H5ZHFH
$1.99·★4.8·8.8K revs365 by Whole Foods Market, Organic Penne Rigate, 16 Ounce
Units sold20KB074H6X463
$1.99·★4.7·6.4K revs365 by Whole Foods Market, Organic Angel Hair Pasta, 16 Ounce
Units sold10KB074JD6DJQ
$3.49·★4.7·4.1K revs365 by Whole Foods Market, Organic Orzo, 16 Ounce
Units sold10KB074J7QC5Q
$1.99·★4.7·4.7K revs365 by Whole Foods Market, Organic Fettuccine, 16 Ounce
Units sold7K
Barilla
3 ASINs in Top 10
27.5%
Units
28K
Revenue
$69.3K
Avg. price
$2.23
B000RUP0JE
$1.84·★4.8·10.3K revsBarilla Penne Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold10KB001A5RQ9C
$2.00·★4.8·3.7K revsBarilla Protein+ (Plus) Penne Pasta, Plant Based Protein, 14.5oz (12PK)
Units sold10KB001A5RQ6K
$2.84·★4.8·2K revsBarilla Protein+ (Plus) Rotini Pasta, 14.5 Ounce - plant based - Made from Lentils, Chickpeas & Peas - Non-GMO, Kosher Certified
Units sold8K
BRAMI
2 ASINs in Top 10
18.6%
Units
19K
Revenue
$71.7K
Avg. price
$3.62
B0BMSBCDZZ
$3.24·★4.6·493 revsBrami Italian Protein Fusilli Pasta
Units sold10KB0BMR743T6
$3.99·★4.6·471 revsBRAMI Italian Protein Radiatori Pasta
Units sold9K
Trending Whole Wheat Pasta Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001A5RQ6K booked 8K units at $2.84, with ▲ 60.0% MoM change. On the growth side, B078HTD96Y leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B07D633ZWK close behind at ▲ 40.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001A5RQ6K
Barilla Protein+ (Plus) Rotini Pasta, 14.5 Ounce - plant based - Made from Lentils, Chickpeas & Peas - Non-GMO, Kosher Certified
Price
$2.84
Rating
4.8
Reviews
2K
Latest month sales
B078HTD96Y
Rummo Spaghetti Pasta N.3 - Spaghetti Pasta Noodles, Durum Wheat Pasta, Thin Spaghetti Noodles, Italian Pasta, Dry Pasta - 16 Ounce (Pack of 1)
Price
$3.50
Rating
4.6
Reviews
281
Latest month sales
B07D633ZWK
Banza Gluten Free Cavatappi Pasta from Chickpeas - 8 oz Box | High Protein Pasta with 20g per Serving - No-Compromises Taste & Texture
Unlock to view ASIN details and product titles
Price
$3.32
Rating
4.5
Reviews
1.8K
Latest month sales
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