Whitening Strips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whitening Strips sales on Amazon US totaled 360,800 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $11,276,805 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 72.1% of revenue, while a typical listing is priced at $26.32. The keyword itself pulled 533,945 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the whitening strips Top 50 moved 4,432,700 units and $134,112,771 in cumulative sales — an average of 369,392 units and $11,176,064 per month. Monthly throughput topped out at 449,300 units in November 2025 and dipped to 210,000 in May 2026, leaving the latest reading 5.4% lower than August 2025.
Whitening Strips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360.8K
▼ 18.8% MoM
Monthly Revenue 2026/07
$11.3M
▼ 21.0% MoM
Top 10 Market Share 2026/07
72.1%
Whitening Strips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whitening strips listing on Amazon US in July 2026 is ASIN B00AHAWWO0 (Brand: Crest), which sold 90,000 units at $45.99 apiece — equal to 24.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $8,129,100 in July 2026 — 72.1% of unit volume and 72.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whitening Strips' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B0BK2SC18T
GuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
50K
▼ 16.7%vs. prior month
$498.5K
latest month
12-month trend
B077YCC84H
Crest Teeth Whitening Strips, Crest 3D Whitestrips Vivid Plus, Enamel Safe Teeth Whitening Kit, 12 Treatments (24 Strips), Visibly Whitens in Days, 8 Levels Whiter
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
B0B5HN65QQ
InoPro Teeth Whitening Strips 14 Treatments Kit - Enamel Safe Teeth Whitener, Peroxide-Free, Green White Strips for Teeth Whitening with Arbutin, Coconut Oil, Deep Stains Removal (28 Strips)
20K
▲ 0.0%vs. prior month
$592K
latest month
12-month trend
B0GNND9PTV
DRDENT Purple Teeth Whitening Strips - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm
20K
▲ 0.0%vs. prior month
$480.8K
latest month
12-month trend
B0BVT76MFH
Crest 3DWhitestrips Sensitive White At-Home Teeth Whitening Kit, 18 Treatments, Gently Removes 15 Years of Stains
20K
▲ 0.0%vs. prior month
$731.4K
latest month
12-month trend
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Best Whitening Strips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing whitening strips brand in July 2026, moving 130,000 units across 3 ASINs for 50.0% of Top 10 volume. GuruNanda follows with 70,000 units (26.9%), ahead of INOPRO / on 20,000 units (7.7%).
With 6 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.81 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
3 ASINs in Top 10
50.0%
Units
130K
Revenue
$5.3M
Avg. price
$36.99
B00AHAWWO0
$45.99·★4.6·105.8K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90KB077YCC84H
$29.99·★4.6·70.9K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Vivid Plus, Enamel Safe Teeth Whitening Kit, 12 Treatments (24 Strips), Visibly Whitens in Days, 8 Levels Whiter
Units sold20KB0BVT76MFH
$34.98·★4.4·6.2K revsCrest 3DWhitestrips Sensitive White At-Home Teeth Whitening Kit, 18 Treatments, Gently Removes 15 Years of Stains
Units sold20K
GuruNanda
3 ASINs in Top 10
26.9%
Units
70K
Revenue
$723.2K
Avg. price
$10.81
B0BK2SC18T
$9.97·★4.4·21.3K revsGuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
Units sold50KB0D7FRNKNM
$2.50·★4.2·3.1K revsGuruNanda Teeth Whitening Pen,(0.06 fl oz)-20 Uses, Vegan & Gentle on Teeth Pro Formula - Hydrogen Peroxide Whitening Gel Pen, Cruelty-Free, Mint Flavor
Units sold10KB0DBQG28PV
$19.97·★4.4·21.3K revsGuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 16-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
Units sold10K
INOPRO /
1 ASIN in Top 10
7.7%
Units
20K
Revenue
$592K
Avg. price
$27.99
B0B5HN65QQ
$27.99·★4.4·8.8K revsInoPro Teeth Whitening Strips 14 Treatments Kit - Enamel Safe Teeth Whitener, Peroxide-Free, Green White Strips for Teeth Whitening with Arbutin, Coconut Oil, Deep Stains Removal (28 Strips)
Units sold20K
Trending Whitening Strips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DBQG28PV booked 10K units at $19.97, with ▲ 0.0% MoM change. On the growth side, B0GY3M3B59 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B0GLPBKW22 close behind at ▲ 166.7% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBQG28PV
GuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 16-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
Price
$19.97
Rating
4.4
Reviews
21.3K
Latest month sales
B0GY3M3B59
Purple Teeth Whitening Strips - 32 Teeth Whitener Strips (16 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe, Peroxide-Free for a Brighter Smile
Price
$21.99
Rating
4.3
Reviews
4.8K
Latest month sales
B0GLPBKW22
Purple Teeth Whitening Strips 28 Count - 14 Days Treatment Whitener Strips | Non Slip & Enamel Safe & Non Sensitive Brightening Strips, Teeth Whitening Kit for Coffee, Wine Stains Removal Fastly
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.3
Reviews
4.8K
Latest month sales
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