Whiteboard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whiteboard sales on Amazon US totaled 408,600 units in July 2026 (▲ 73.7% vs. the prior month), generating an estimated $4,401,424 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.9% of unit volume and 45.3% of revenue, while a typical listing is priced at $24.20. The keyword itself pulled 148,294 Amazon queries over the same period (▲ 38.1% MoM).
Zooming out to the 12-month window ending July 2026, the whiteboard Top 50 moved 3,112,750 units and $41,832,071 in cumulative sales — an average of 259,396 units and $3,486,006 per month. Monthly throughput topped out at 671,800 units in August 2025 and dipped to 98,700 in May 2026, leaving the latest reading 39.2% lower than August 2025.
Whiteboard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
408.6K
▲ 73.7% MoM
Monthly Revenue 2026/07
$4.4M
▲ 30.1% MoM
Top 10 Market Share 2026/07
75.9%
Whiteboard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whiteboard listing on Amazon US in July 2026 is ASIN B0019DEBS4 (Brand: EXPO), which sold 60,000 units at $4.47 apiece — equal to 14.7% of every unit tracked in this report.
The Top 10 ASINs account for 310,000 units and $1,992,800 in July 2026 — 75.9% of unit volume and 45.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whiteboard' on Amazon
July 2026
Is 75.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0019DEBS4
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
60K
▲ 500.0%vs. prior month
$121.2K
latest month
12-month trend
B0004F7GUI
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
60K
▲ 20.0%vs. prior month
$363K
latest month
12-month trend
B00T3ROM9G
Amazon Basics Dry Erase Whiteboard Markers, Chisel Tip, Low-Odor, Assorted Colors, 12-Pack, Erase Easily
40K
▲ 100.0%vs. prior month
$269.2K
latest month
12-month trend
B00UHUJ2QG
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
30K
▲ 200.0%vs. prior month
$299.1K
latest month
12-month trend
B00I8OBAOU
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
30K
▲ 200.0%vs. prior month
$137.1K
latest month
12-month trend
B00006IFIK
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
20K
▲ 100.0%vs. prior month
$32.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Whiteboard Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
EXPO is the best-performing whiteboard brand in July 2026, moving 270,000 units across 9 ASINs for 87.1% of Top 10 volume. Amazon Basics follows with 40,000 units (12.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.21 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EXPO
9 ASINs in Top 10
87.1%
Units
270K
Revenue
$1.7M
Avg. price
$6.99
B0019DEBS4
$4.47·★4.8·17.5K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold60KB0004F7GUI
$8.52·★4.7·47.1K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
Units sold60KB00UHUJ2QG
$5.49·★4.7·14.4K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
Units sold30KB00I8OBAOU
$3.88·★4.6·97.5K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
Units sold30KB00006IFIK
$1.48·★4.7·16.2K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB00006JNK2
$5.49·★4.7·6.5K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB0006HXJFK
$12.99·★4.8·17.1K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Fine Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB099GH73Q4
$12.99·★4.6·926 revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Fine Tip, 21 Count - Whiteboard, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB000MK2PZ6
$7.57·★4.7·29.4K revsEXPO Dry Erase Markers Kit, Chisel Tip, Assorted Colors, Eraser, Spray Cleaner, 6 Count - Whiteboard, Calendar, Office Essentials, School, Classroom, Teacher Supplies
Units sold10K
Amazon Basics
1 ASIN in Top 10
12.9%
Units
40K
Revenue
$269.2K
Avg. price
$6.21
B00T3ROM9G
$6.21·★4.5·26.3K revsAmazon Basics Dry Erase Whiteboard Markers, Chisel Tip, Low-Odor, Assorted Colors, 12-Pack, Erase Easily
Units sold40K
Trending Whiteboard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GK117TS1 leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B0019DEBS4 close behind at ▲ 500.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK117TS1
DUMOS Magnetic White Board Kit for Wall 36" x 24", Dry Erase Board with 1 Dry Eraser & 2 Multicolor Markers & 4 Magnetic Pins, Reinforced Aluminum Frame for Home, School, Office
Price
$19.90
Rating
4.6
Reviews
305
Latest month sales
B0019DEBS4
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Price
$4.47
Rating
4.8
Reviews
17.5K
Latest month sales
B077TD1JRS
Amazon Basics Large Magnetic Dry Erase Whiteboard with Aluminum Frame, Pen Tray, Wall Mountable, 35.4" x 23.6", for School, Classroom, Office & Home
Unlock to view ASIN details and product titles
Price
$37.71
Rating
4.6
Reviews
44.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this whiteboard report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card