White Sweater Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Sweater sales on Amazon US totaled 23,450 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $455,817 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 46.7% of revenue, while a typical listing is priced at $19.18. The keyword itself pulled 24,090 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the white sweater Top 50 moved 219,450 units and $4,574,735 in cumulative sales — an average of 18,288 units and $381,228 per month. Monthly throughput topped out at 24,700 units in October 2025 and dipped to 11,500 in January 2026, leaving the latest reading 40.4% higher than August 2025.
White Sweater Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.4K
▼ 3.7% MoM
Monthly Revenue 2026/07
$455.8K
▼ 13.9% MoM
Top 10 Market Share 2026/07
47.8%
White Sweater Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white sweater listing on Amazon US in July 2026 is ASIN B0DCW38YR7 (Brand: Trendy Queen), which sold 3,000 units at $17.99 apiece — equal to 12.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,200 units and $212,796 in July 2026 — 47.8% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Sweater' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DCW38YR7
Trendy Queen Cropped Cardigan Sweaters for Women Fall Fashion Clothes 2026
3K
▼ 25.0%vs. prior month
$58.2K
latest month
12-month trend
B0F9PH8WQL
TNNZEET Long Sleeve Shirts for Women Fall Fashion Workout Crop Top Y2K 2026 | Slim Fitted Basic Tee,Soft Stretchy Underscrub,Workout & Business & Going Out,Daily Wear School Teacher Outfit,Winter Clothes
1K
▲ 0.0%vs. prior month
$7.8K
latest month
12-month trend
B0DT952BVG
Cropped Cardigan Sweaters for Women Crew Neck Knit Bolero Shrugs
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0F4D3VJNT
Trendy Queen Women's Lightweight Knit Cardigan
1K
▲ 100.0%vs. prior month
$18.5K
latest month
12-month trend
B0F5PX3SG3
GRECERELLE Cardigan Sweaters for Women Lightweight 2026 Fall Outfits
1K
▲ 0.0%vs. prior month
$14.9K
latest month
12-month trend
B0CKSYMC83
GRECERELLE Cardigan Sweaters for Women Lightweight 2026 Fall Outfits
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Sweater Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Trendy Queen is the best-performing white sweater brand in July 2026, moving 4,700 units across 3 ASINs for 42.0% of Top 10 volume. Casuashion follows with 2,000 units (17.9%), ahead of GRECERELLE on 2,000 units (17.9%).
With 6 brands splitting the Top 10 and 77.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Trendy Queen
3 ASINs in Top 10
42.0%
Units
4.7K
Revenue
$99.3K
Avg. price
$19.99
B0DCW38YR7
$17.99·★4.3·1.8K revsTrendy Queen Cropped Cardigan Sweaters for Women Fall Fashion Clothes 2026
Units sold3KB0F4D3VJNT
$14.99·★4.3·1.5K revsTrendy Queen Women's Lightweight Knit Cardigan
Units sold1KB0F4D4QZBX
$26.99·★4.3·1.5K revsTrendy Queen Women's Lightweight Knit Cardigan
Units sold700
Casuashion
2 ASINs in Top 10
17.9%
Units
2K
Revenue
$40.1K
Avg. price
$18.99
B0DT952BVG
$18.99·★4.1·752 revsCropped Cardigan Sweaters for Women Crew Neck Knit Bolero Shrugs
Units sold1KB0DT9D2J9H
$18.99·★4.1·752 revsCropped Cardigan Sweaters for Women Crew Neck Knit Bolero Shrugs
Units sold1K
GRECERELLE
2 ASINs in Top 10
17.9%
Units
2K
Revenue
$34.9K
Avg. price
$18.99
B0F5PX3SG3
$17.99·★4.5·1.6K revsGRECERELLE Cardigan Sweaters for Women Lightweight 2026 Fall Outfits
Units sold1KB0CKSYMC83
$19.99·★4.6·7.9K revsGRECERELLE Cardigan Sweaters for Women Lightweight 2026 Fall Outfits
Units sold1K
Trending White Sweater Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F4D3VJNT booked 1K units at $14.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F4D3VJNT
Trendy Queen Women's Lightweight Knit Cardigan
Price
$14.99
Rating
4.3
Reviews
1.5K
Latest month sales
B0G1BHSGMR
Sampeel Womens Short Sleeve Sweater Mock Neck Summer Top Dressy Casual Basic Knit Pullover Shirt
Price
$17.99
Rating
3.8
Reviews
951
Latest month sales
B0F4D4QZBX
Trendy Queen Women's Lightweight Knit Cardigan
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.3
Reviews
1.5K
Latest month sales
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