White Noise Machine For Sleeping Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Noise Machine For Sleeping sales on Amazon US totaled 196,300 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $6,516,252 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 62.2% of revenue, while a typical listing is priced at $30.65. The keyword itself pulled 45,456 Amazon queries over the same period (▲ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the white noise machine for sleeping Top 50 moved 2,452,300 units and $84,934,172 in cumulative sales — an average of 204,358 units and $7,077,848 per month. Monthly throughput topped out at 287,850 units in November 2025 and dipped to 109,600 in May 2026, leaving the latest reading 8.1% higher than August 2025.
White Noise Machine For Sleeping Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.3K
▼ 15.5% MoM
Monthly Revenue 2026/07
$6.5M
▼ 32.2% MoM
Top 10 Market Share 2026/07
50.9%
White Noise Machine For Sleeping Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white noise machine for sleeping listing on Amazon US in July 2026 is ASIN B07RWRJ4XW (Brand: Magicteam), which sold 20,000 units at $19.54 apiece — equal to 10.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $4,052,630 in July 2026 — 50.9% of unit volume and 62.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Noise Machine For Sleeping' on Amazon
July 2026
![Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller (ASIN B0DT6ZPT5X), rank #4 by monthly sales volume for 'White Noise Machine For Sleeping' on Amazon](https://m.media-amazon.com/images/I/61HE37pcnmL._AC_UY512_.jpg)
Is 50.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07RWRJ4XW
Magicteam Sound White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
20K
▲ 0.0%vs. prior month
$386.2K
latest month
12-month trend
B0B93SW5V9
Brown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
10K
▲ 0.0%vs. prior month
$195.3K
latest month
12-month trend
B0BBQX7P5J
Dreamegg Portable Noise Machine for Baby Adult, Features Powerful Battery, 21 Soothing Sound, Noise Canceling for Office & Sleeping, Sound Therapy for Home, Travel, Registry Gift, Classic White
10K
▲ 0.0%vs. prior month
$190.9K
latest month
12-month trend
B0DT6ZPT5X
Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller
10K
▲ 0.0%vs. prior month
$153.2K
latest month
12-month trend
B0F7C6XJ3P
Hatch Baby Sound Machine & Night Light Routine Builder (Putty) | White noise machine, night light, toddler & kid time-to-rise alarm clock, registry essential with 3 months of sleep support
10K
▼ 50.0%vs. prior month
$745.1K
latest month
12-month trend
B0C5S8VB2K
Hatch Go Portable Sound Machine & Sleep Soother for Babies & Kids (Putty)
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Noise Machine For Sleeping Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hatch Baby is the best-performing white noise machine for sleeping brand in July 2026, moving 28,000 units across 3 ASINs for 28.0% of Top 10 volume. Magicteam follows with 20,000 units (20.0%), ahead of BrownNoise on 10,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.68 to $96.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hatch Baby
3 ASINs in Top 10
28.0%
Units
28K
Revenue
$2.5M
Avg. price
$96.66
B0F7C6XJ3P
$79.99·★4.8·36.5K revsHatch Baby Sound Machine & Night Light Routine Builder (Putty) | White noise machine, night light, toddler & kid time-to-rise alarm clock, registry essential with 3 months of sleep support
Units sold10KB0C5S8VB2K
$39.99·★4.7·5.3K revsHatch Go Portable Sound Machine & Sleep Soother for Babies & Kids (Putty)
Units sold10KB0DLLSCVZW
$169.99·★4.2·3.1K revsHatch Restore 3 Sunrise Alarm Clock & Sound Machine, Smart Light (Putty) | White noise machine & sunrise alarm light, 80+ sleep sounds, screen-free bedtime routine with meditations via Hatch Sleep App
Units sold8K
Magicteam
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$386.2K
Avg. price
$19.54
B07RWRJ4XW
$19.54·★4.5·68.9K revsMagicteam Sound White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
Units sold20K
BrownNoise
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$195.3K
Avg. price
$18.68
B0B93SW5V9
$18.68·★4.6·12.3K revsBrown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
Units sold10K
Trending White Noise Machine For Sleeping Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00A2JBMRE booked 7K units at $23.99, with ▼ 12.5% MoM change. On the growth side, B09PY4HZYS leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00A2JBMRE
Homedics SoundSleep White Noise Sound Machine, Silver | Small Travel Size with 6 Relaxing Nature Sounds, Portable Therapy for Home, Office, Nursery, Auto-Off Timer
Price
$23.99
Rating
4.5
Reviews
58.9K
Latest month sales
B093P2D8SS
Color Noise Sound Machines with 10 Colors Night Light 25 Soothing Sounds and Sleep White Noise Machine 32 Volume Levels 5 Timers Adjustable Brightness Memory Function for Adults Kids Baby
Price
$19.98
Rating
4.7
Reviews
11.8K
Latest month sales
B09PY4HZYS
Kipcush White Noise Machine for Baby & Adults, 30 Soothing Sounds, Sleep Sound Machine with 8 Color Night Light, Memory Function, White Noise for Sleeping, Nursery, Office, Travel & Relaxation
Unlock to view ASIN details and product titles
Price
$26.98
Rating
4.6
Reviews
3.1K
Latest month sales
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