White Noise For Sleeping Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Noise For Sleeping sales on Amazon US totaled 135,800 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $3,226,401 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 50.3% of revenue, while a typical listing is priced at $27.98. The keyword itself pulled 6,744 Amazon queries over the same period (▼ 34.4% MoM).
Zooming out to the 12-month window ending July 2026, the white noise for sleeping Top 50 moved 1,707,050 units and $38,521,733 in cumulative sales — an average of 142,254 units and $3,210,144 per month. Monthly throughput topped out at 193,350 units in December 2025 and dipped to 71,150 in May 2026, leaving the latest reading 5.6% higher than August 2025.
White Noise For Sleeping Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.8K
▼ 3.0% MoM
Monthly Revenue 2026/07
$3.2M
▼ 2.9% MoM
Top 10 Market Share 2026/07
62.6%
White Noise For Sleeping Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white noise for sleeping listing on Amazon US in July 2026 is ASIN B07RWRJ4XW (Brand: Magicteam), which sold 20,000 units at $19.54 apiece — equal to 14.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 85,000 units and $1,622,190 in July 2026 — 62.6% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Noise For Sleeping' on Amazon
July 2026
![Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller (ASIN B0DT6ZPT5X), rank #4 by monthly sales volume for 'White Noise For Sleeping' on Amazon](https://m.media-amazon.com/images/I/61HE37pcnmL._AC_UY512_.jpg)
Is 62.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07RWRJ4XW
Magicteam Sound White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
20K
▲ 0.0%vs. prior month
$386.2K
latest month
12-month trend
B0B93SW5V9
Brown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
10K
▲ 0.0%vs. prior month
$195.3K
latest month
12-month trend
B0BBQX7P5J
Dreamegg Portable Noise Machine for Baby Adult, Features Powerful Battery, 21 Soothing Sound, Noise Canceling for Office & Sleeping, Sound Therapy for Home, Travel, Registry Gift, Classic White
10K
▲ 0.0%vs. prior month
$190.9K
latest month
12-month trend
B0DT6ZPT5X
Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller
10K
▲ 0.0%vs. prior month
$153.2K
latest month
12-month trend
B00A2JBMRE
Homedics SoundSleep White Noise Sound Machine, Silver | Small Travel Size with 6 Relaxing Nature Sounds, Portable Therapy for Home, Office, Nursery, Auto-Off Timer
7K
▼ 12.5%vs. prior month
$161.4K
latest month
12-month trend
B093P2D8SS
Color Noise Sound Machines with 10 Colors Night Light 25 Soothing Sounds and Sleep White Noise Machine 32 Volume Levels 5 Timers Adjustable Brightness Memory Function for Adults Kids Baby
7K
▲ 16.7%vs. prior month
$140.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Noise For Sleeping Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Magicteam is the best-performing white noise for sleeping brand in July 2026, moving 20,000 units across 1 ASIN for 23.5% of Top 10 volume. Hushing follows with 11,000 units (12.9%), ahead of BrownNoise on 10,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 48.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.14 to $19.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Magicteam
1 ASIN in Top 10
23.5%
Units
20K
Revenue
$386.2K
Avg. price
$19.54
B07RWRJ4XW
$19.54·★4.5·68.9K revsMagicteam Sound White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
Units sold20K
Hushing
2 ASINs in Top 10
12.9%
Units
11K
Revenue
$189.8K
Avg. price
$18.14
B0DZXCKRGB
$15.29·★4.6·3.4K revsSound Machine Mini White Noise Machine with 30 Soothing Sounds 4 Timers Memory Function for Newborn Baby Kids Adults Portable Rechargeable Sleep Brown Noise Machine for Travel Camping Home Office
Units sold6KB0CCV845B7
$20.99·★4.5·3.2K revsSound Machine Night Light White Noise Brown Noise Machine 30 Non Looping Sounds 12 Lights 5 Timers 36 Adjustable Volume Memory Function Sleep Sounds Machine for Baby Kids Adult & Home Office Travel
Units sold5K
BrownNoise
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$195.3K
Avg. price
$18.68
B0B93SW5V9
$18.68·★4.6·12.3K revsBrown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
Units sold10K
Trending White Noise For Sleeping Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CCV845B7 booked 5K units at $20.99, with ▲ 25.0% MoM change. On the growth side, B0F7XSWSFD leads positive momentum with ▲ 125.0% MoM growth on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CCV845B7
Sound Machine Night Light White Noise Brown Noise Machine 30 Non Looping Sounds 12 Lights 5 Timers 36 Adjustable Volume Memory Function Sleep Sounds Machine for Baby Kids Adult & Home Office Travel
Price
$20.99
Rating
4.5
Reviews
3.2K
Latest month sales
B09PY4HZYS
Kipcush White Noise Machine for Baby & Adults, 30 Soothing Sounds, Sleep Sound Machine with 8 Color Night Light, Memory Function, White Noise for Sleeping, Nursery, Office, Travel & Relaxation
Price
$16.94
Rating
4.6
Reviews
3.1K
Latest month sales
B0F7XSWSFD
Soothing Sounds White Noise Machine Portable Sleep Machines with 30 Relaxing Sounds 12 Color Options 5 Adjustable Brightness 32 Volume Levels 4 Timer for Baby and Adult Perfect for Home Travel Office
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
426
Latest month sales
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