White Lace Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Lace Bra sales on Amazon US totaled 8,600 units in July 2026 (▼ 2.3% vs. the prior month), generating an estimated $155,582 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.7% of unit volume and 43.0% of revenue, while a typical listing is priced at $18.88. The keyword itself pulled 22,260 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the white lace bra Top 50 moved 52,550 units and $909,437 in cumulative sales — an average of 4,379 units and $75,786 per month. Monthly throughput topped out at 8,800 units in June 2026 and dipped to 2,300 in January 2026, leaving the latest reading 115.0% higher than August 2025.
White Lace Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.6K
▼ 2.3% MoM
Monthly Revenue 2026/07
$155.6K
▲ 1.2% MoM
Top 10 Market Share 2026/07
47.7%
White Lace Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white lace bra listing on Amazon US in July 2026 is ASIN B0CPD226R5 (Brand: Azsmesz), which sold 1,000 units at $14.99 apiece — equal to 11.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,100 units and $66,935 in July 2026 — 47.7% of unit volume and 43.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Lace Bra' on Amazon
July 2026
Is 47.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CPD226R5
Azsmesz 3Pcs Lady Lace Wearable Mock Camisole Bra Insert Overlay Modesty Panel Vest.
1K
▼ 50.0%vs. prior month
$14.9K
latest month
12-month trend
B0GHS3WSH4
GKBK Womens Built in Bra Lace Tank Tops Going Out Double Lined Cami Shirt
600
▲ 100.0%vs. prior month
$10.8K
latest month
12-month trend
B0GHRR1J88
GKBK Womens Built in Bra Lace Tank Tops Going Out Double Lined Cami Shirt
500
▲ 66.7%vs. prior month
$9K
latest month
12-month trend
B0DDC5TMHW
INLYRIC Women's Unlined Triangle Bralette
500
▲ 25.0%vs. prior month
$10K
latest month
12-month trend
B0007YR8ZO
PLAYTEX Women's Wireless Bra, 18 Hour Plus-Size Bras Available, Full Coverage, Smoothing, 4693, Single or 2-Pack
300
▲ 0.0%vs. prior month
$5.7K
latest month
12-month trend
B0007YR93U
PLAYTEX Women's Wireless Bra, 18 Hour Plus-Size Bras Available, Full Coverage, Smoothing, 4693, Single or 2-Pack
300
▲ 0.0%vs. prior month
$5.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Lace Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GKBK is the best-performing white lace bra brand in July 2026, moving 1,100 units across 2 ASINs for 26.8% of Top 10 volume. Azsmesz follows with 1,000 units (24.4%), ahead of PLAYTEX on 600 units (14.6%).
With 7 brands splitting the Top 10 and 65.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GKBK
2 ASINs in Top 10
26.8%
Units
1.1K
Revenue
$19.7K
Avg. price
$19.99
B0GHS3WSH4
$19.99·★3.7·251 revsGKBK Womens Built in Bra Lace Tank Tops Going Out Double Lined Cami Shirt
Units sold600B0GHRR1J88
$19.99·★3.8·255 revsGKBK Womens Built in Bra Lace Tank Tops Going Out Double Lined Cami Shirt
Units sold500
Azsmesz
1 ASIN in Top 10
24.4%
Units
1K
Revenue
$14.9K
Avg. price
$14.99
B0CPD226R5
$14.99·★4.1·1K revsAzsmesz 3Pcs Lady Lace Wearable Mock Camisole Bra Insert Overlay Modesty Panel Vest.
Units sold1K
PLAYTEX
2 ASINs in Top 10
14.6%
Units
600
Revenue
$11.4K
Avg. price
$18.94
B0007YR8ZO
$18.94·★4.2·82K revsPLAYTEX Women's Wireless Bra, 18 Hour Plus-Size Bras Available, Full Coverage, Smoothing, 4693, Single or 2-Pack
Units sold300B0007YR93U
$18.94·★4.2·82K revsPLAYTEX Women's Wireless Bra, 18 Hour Plus-Size Bras Available, Full Coverage, Smoothing, 4693, Single or 2-Pack
Units sold300
Trending White Lace Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DBZJVB41 booked 200 units at $13.49, with ▲ 0.0% MoM change. On the growth side, B0GL2GQSQL leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBZJVB41
Avidlove Women's Sexy Lace Bra Sheer Balconette Underwire Unlined Everyday Bras Lingerie
Price
$13.49
Rating
4.1
Reviews
981
Latest month sales
B079J7S688
Smart & Sexy Signature Lace Push-Up Bra
Price
$15.43
Rating
4.3
Reviews
22.9K
Latest month sales
B0GL2GQSQL
Avidlove Women's Lace Bra Sexy Balconette Bras Unlined Lingerie A-D, S-2XL
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.0
Reviews
67
Latest month sales
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