White Bucket Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

White Bucket Hat sales on Amazon US totaled 17,100 units in July 2026 (▲ 4.0% vs. the prior month), generating an estimated $253,095 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 50.8% of revenue, while a typical listing is priced at $15.81. The keyword itself pulled 5,555 Amazon queries over the same period (▼ 58.4% MoM).

Zooming out to the 12-month window ending July 2026, the white bucket hat Top 50 moved 80,100 units and $1,104,182 in cumulative sales — an average of 6,675 units and $92,015 per month. Monthly throughput topped out at 17,100 units in July 2026 and dipped to 1,700 in December 2025, leaving the latest reading 119.2% higher than August 2025.

80.1KTotal units sold · Last 12 months
$1.1MTotal revenue · Last 12 months
5.6K▼ 58.4% MoM
Monthly search volume
$15.81Avg. price · July 2026

White Bucket Hat Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales7.8K
Revenue$106K

2025/09

Sales4.8K
Revenue$56.7K

2025/10

Sales7.5K
Revenue$72.1K

2025/11

Sales2.3K
Revenue$24.8K

2025/12

Sales1.7K
Revenue$21.3K

2026/01

Sales1.8K
Revenue$20.8K

2026/02

Sales2.9K
Revenue$34.2K

2026/03

Sales5.7K
Revenue$74.3K

2026/04

Sales6.8K
Revenue$95.9K

2026/05

Sales5.3K
Revenue$77.5K

2026/06

Sales16.4K
Revenue$267.5K
17.1K

2026/07

Sales17.1K
Revenue$253.1K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

17.1K

▲ 4.0% MoM

Monthly Revenue 2026/07

$253.1K

▼ 5.4% MoM

Top 10 Market Share 2026/07

52.6%

See the Top 10 ASINs driving 52.6% of sales

White Bucket Hat Market Share & Sales Concentration on Amazon US — July 2026

The most-sold white bucket hat listing on Amazon US in July 2026 is ASIN B07GDV53FN (Brand: CHOK.LIDS), which sold 1,000 units at $14.99 apiece — equal to 5.8% of every unit tracked in this report.

The Top 10 ASINs account for 9,000 units and $128,575 in July 2026 — 52.6% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'White Bucket Hat' on Amazon

July 2026
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52.6% Volume Share 9K units sold
50.8% Revenue Share $128.6K estimated
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Top 5 Volume Share breakdown

B07GDV53FN 5.8%
B08R8J8SQ9 5.8%
B0C3RPRBNS 5.8%
B0CYPCD3CQ 5.8%
B0DSCCZR5P 5.8%
Others 70.8%
#1
CHOK.LIDS Hot Summer Bucket Hat - Trendy Cotton Sun Hat for Beach, Golf, Fishing

B07GDV53FN

CHOK.LIDS Hot Summer Bucket Hat - Trendy Cotton Sun Hat for Beach, Golf, Fishing

$14.99·★ 4.5·18.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$15K

latest month

Monthly Trend

12-month trend

#2
ANDICEQY Sports Sun Visor Hat, Sun Hat Visors for Women and Men for Outdoor

B08R8J8SQ9

ANDICEQY Sports Sun Visor Hat, Sun Hat Visors for Women and Men for Outdoor

$6.99·★ 4.3·3.6K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$7.3K

latest month

Monthly Trend

12-month trend

#3
Connectyle Women's UPF 50+ Sun Hat UV Protection Wide Brim Bucket Hat Summer Beach Hats Fishing Hiking Outdoor Safari Hats

B0C3RPRBNS

Connectyle Women's UPF 50+ Sun Hat UV Protection Wide Brim Bucket Hat Summer Beach Hats Fishing Hiking Outdoor Safari Hats

$14.98·★ 4.5·2.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$15K

latest month

Monthly Trend

12-month trend

#4
adidas Men's Victory Bucket Hat Boonie

B0CYPCD3CQ

adidas Men's Victory Bucket Hat Boonie

$21.60·★ 4.6·5.8K reviews
Monthly Sales

1K

▲ 25.0%

vs. prior month

Revenue

$23.6K

latest month

Monthly Trend

12-month trend

#5
NPJY Sun Hats for Women Wide Brim Roll-Up Ponytail Packable Straw Visor

B0DSCCZR5P

NPJY Sun Hats for Women Wide Brim Roll-Up Ponytail Packable Straw Visor

$13.99·★ 3.9·1.2K reviews
Monthly Sales

1K

▲ 66.7%

vs. prior month

Revenue

$14K

latest month

Monthly Trend

12-month trend

#6
PFFY Bucket Hat for Women Men Cotton Summer Sun Beach Fishing Cap

B09XHLK3QC

PFFY Bucket Hat for Women Men Cotton Summer Sun Beach Fishing Cap

$6.26·★ 4.3·1.8K reviews
Monthly Sales

900

▲ 12.5%

vs. prior month

Revenue

$6.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best White Bucket Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

CHOK.LIDS is the best-performing white bucket hat brand in July 2026, moving 1,000 units across 1 ASIN for 11.1% of Top 10 volume. ANDICEQY follows with 1,000 units (11.1%), ahead of Connectyle on 1,000 units (11.1%).

Volume is spread across 10 brands, with the top three holding 33.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $14.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

11.1%
11.1%
11.1%
66.7%
CHOK.LIDS
ANDICEQY
Connectyle
Other brands
1

CHOK.LIDS

1 ASIN in Top 10

11.1%

Units

1K

Revenue

$15K

Avg. price

$14.99

  • CHOK.LIDS Hot Summer Bucket Hat - Trendy Cotton Sun Hat for Beach, Golf, Fishing

    B07GDV53FN

    $14.99·★4.5·18.7K revs

    CHOK.LIDS Hot Summer Bucket Hat - Trendy Cotton Sun Hat for Beach, Golf, Fishing

    Units sold1K
2

ANDICEQY

1 ASIN in Top 10

11.1%

Units

1K

Revenue

$7.3K

Avg. price

$6.99

  • ANDICEQY Sports Sun Visor Hat, Sun Hat Visors for Women and Men for Outdoor

    B08R8J8SQ9

    $6.99·★4.3·3.6K revs

    ANDICEQY Sports Sun Visor Hat, Sun Hat Visors for Women and Men for Outdoor

    Units sold1K
3

Connectyle

1 ASIN in Top 10

11.1%

Units

1K

Revenue

$15K

Avg. price

$14.98

  • Connectyle Women's UPF 50+ Sun Hat UV Protection Wide Brim Bucket Hat Summer Beach Hats Fishing Hiking Outdoor Safari Hats

    B0C3RPRBNS

    $14.98·★4.5·2.7K revs

    Connectyle Women's UPF 50+ Sun Hat UV Protection Wide Brim Bucket Hat Summer Beach Hats Fishing Hiking Outdoor Safari Hats

    Units sold1K

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