Wet Kitten Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wet Kitten Food sales on Amazon US totaled 715,000 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $16,484,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 53.0% of revenue, while a typical listing is priced at $23.30. The keyword itself pulled 24,155 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the wet kitten food Top 50 moved 7,046,350 units and $161,226,925 in cumulative sales — an average of 587,196 units and $13,435,577 per month. Monthly throughput topped out at 715,000 units in July 2026 and dipped to 442,000 in May 2026, leaving the latest reading 34.5% higher than August 2025.
Wet Kitten Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
715K
▲ 0.8% MoM
Monthly Revenue 2026/07
$16.5M
▼ 1.5% MoM
Top 10 Market Share 2026/07
50.3%
Wet Kitten Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wet kitten food listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 8.4% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $8,739,600 in July 2026 — 50.3% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wet Kitten Food' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B00HN089EO
Friskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B00JT3TP1O
Purina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07JG87X5P
Purina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$914.4K
latest month
12-month trend
B006FTJ0NI
Friskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B0777J8V5J
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wet Kitten Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing wet kitten food brand in July 2026, moving 170,000 units across 4 ASINs for 47.2% of Top 10 volume. Friskies follows with 170,000 units (47.2%), ahead of Sheba on 20,000 units (5.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.46 to $25.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
4 ASINs in Top 10
47.2%
Units
170K
Revenue
$4.3M
Avg. price
$25.46
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60KB00JT3TP1O
$28.06·★4.7·20.9K revsPurina Fancy Feast Seafood Classic Pate Variety Pack, 3 oz Cans, 30-Pack | Grain free wet cat food made with no artificial colors or preservatives, 100 percent complete and balanced
Units sold40KB07JG87X5P
$22.86·★4.7·29.8K revsPurina Fancy Feast Wet Kitten Food Variety Pack, 3 oz cans, 24-Pack | Oceanfish, Turkey, Chicken or Salmon Recipes with no artificial colors or preservatives. 100 percent complete and balanced
Units sold40KB07CTBXRXD
$28.06·★4.7·25K revsPurina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
Units sold30K
Friskies
5 ASINs in Top 10
47.2%
Units
170K
Revenue
$4M
Avg. price
$25.54
B00HN089EO
$19.36·★4.7·29.4K revsFriskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
Units sold50KB006FTJ0NI
$10.07·★4.7·25.9K revsFriskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
Units sold40KB0777J8V5J
$32.76·★4.6·21K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30KB07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB0777NRJ2N
$32.76·★4.6·33.2K revsPurina Friskies Pate Wet Cat Food Variety, Seafood & Chicken, (40) 5.5 oz | Moist cat food with real seafood or chicken, smooth easy-to-chew pate texture, 40-count variety pack to stock up
Units sold20K
Sheba
1 ASIN in Top 10
5.6%
Units
20K
Revenue
$513.8K
Avg. price
$25.96
B072DTFZHL
$25.96·★4.7·21K revsSheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
Units sold20K
Trending Wet Kitten Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B005M2ONIG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08V79M6VT close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Price
$7.39
Rating
4.6
Reviews
7.3K
Latest month sales
B08V79M6VT
Purina Fancy Feast Petites Gravy Wet Cat Food Variety Pack, 2.8 oz, 12-Pack | 24 single servings made with Salmon, Chicken or Tuna, no artificial colors or preservatives in convenient break-apart tubs
Price
$13.32
Rating
4.6
Reviews
5.6K
Latest month sales
B006FTJ0NI
Friskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
Unlock to view ASIN details and product titles
Price
$10.07
Rating
4.7
Reviews
25.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this wet kitten food report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card