Welcome Sign Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Welcome Sign sales on Amazon US totaled 18,350 units in July 2026 (▲ 7.6% vs. the prior month), generating an estimated $373,242 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.1% of unit volume and 66.0% of revenue, while a typical listing is priced at $17.74. The keyword itself pulled 27,250 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the welcome sign Top 50 moved 182,900 units and $3,623,141 in cumulative sales — an average of 15,242 units and $301,928 per month. Monthly throughput topped out at 19,350 units in August 2025 and dipped to 10,000 in May 2026, leaving the latest reading 5.2% lower than August 2025.
Welcome Sign Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.4K
▲ 7.6% MoM
Monthly Revenue 2026/07
$373.2K
▲ 8.8% MoM
Top 10 Market Share 2026/07
62.1%
Welcome Sign Market Share & Sales Concentration on Amazon US — July 2026
The most-sold welcome sign listing on Amazon US in July 2026 is ASIN B08ZSTST3M (Brand: BeneathYourFeet), which sold 2,000 units at $9.99 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 11,400 units and $246,296 in July 2026 — 62.1% of unit volume and 66.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Welcome Sign' on Amazon
July 2026
Is 62.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08ZSTST3M
Door Mat Welcome Mat Floor Mat for Entryway, Patio, High Traffic Areas | (30"x17.5", Black) Low Profile Front Doormat Non Slip Rugs
2K
▼ 33.3%vs. prior month
$20.4K
latest month
12-month trend
B0CDNZGRY3
10"×10" Felt Letter Board with LED Lights & Stand, First Day of School Sign | Wall/Desk Display, 450-Letter, Message Custom Signs Poster Board, Baby/Pregnancy Announcement/Classroom/Birthday Decor, Black
2K
▲ 0.0%vs. prior month
$54.8K
latest month
12-month trend
B09FTBPJ7S
CozyBounty Black Door Mat Welcome Mats Outdoor Indoor Non-Slip Doormat for Entryway Low-Profile Floor Mat for Yard, Garage, High Traffic Areas (30"x17.5", Black) | Non-Slip, Low-Profile, Washable,Quick Dry, Front Door Mat for Outside Entry, Yard, Garage, High Traffic Areas, 30"x17.5"
2K
▲ 0.0%vs. prior month
$20.3K
latest month
12-month trend
B08YQRPYPS
Interchange Welcome Sign Front Door Wreaths for Spring Fall Summer Winter | Rustic Wood Wreaths for Wall Home House Warming gifts Outdoor Farmhouse Porch All Seasons Holiday Halloween Christmas
1K
▲ 0.0%vs. prior month
$20.6K
latest month
12-month trend
B0B3MKX2HJ
Yimobra Welcome Door Mat, 29.5 x 17 in, Black | Raised Embossed Welcome Design,Traps Dirt & Moisture,Non-Slip Rubber Backing,Low Profile for Front Doors,Indoor Outdoor Use
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0DBLWX9P8
Chezerra A Frame Chalkboard Sign, 40"x20", Brown | Sidewalk Chalk Board Wooden Standing ChalkBoards Set with Marker Double-Sided Magnetic Blackboard for Cafés Weddings Party
1K
▲ 25.0%vs. prior month
$59.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Welcome Sign Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BeneathYourFeet is the best-performing welcome sign brand in July 2026, moving 2,000 units across 1 ASIN for 17.5% of Top 10 volume. ANPHSIN follows with 2,000 units (17.5%), ahead of CozyBounty on 2,000 units (17.5%).
Volume is spread across 10 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BeneathYourFeet
1 ASIN in Top 10
17.5%
Units
2K
Revenue
$20.4K
Avg. price
$9.99
B08ZSTST3M
$9.99·★4.4·12K revsDoor Mat Welcome Mat Floor Mat for Entryway, Patio, High Traffic Areas | (30"x17.5", Black) Low Profile Front Doormat Non Slip Rugs
Units sold2K
ANPHSIN
1 ASIN in Top 10
17.5%
Units
2K
Revenue
$54.8K
Avg. price
$22.99
B0CDNZGRY3
$22.99·★4.7·930 revs10"×10" Felt Letter Board with LED Lights & Stand, First Day of School Sign | Wall/Desk Display, 450-Letter, Message Custom Signs Poster Board, Baby/Pregnancy Announcement/Classroom/Birthday Decor, Black
Units sold2K
CozyBounty
1 ASIN in Top 10
17.5%
Units
2K
Revenue
$20.3K
Avg. price
$9.97
B09FTBPJ7S
$9.97·★4.4·4.4K revsCozyBounty Black Door Mat Welcome Mats Outdoor Indoor Non-Slip Doormat for Entryway Low-Profile Floor Mat for Yard, Garage, High Traffic Areas (30"x17.5", Black) | Non-Slip, Low-Profile, Washable,Quick Dry, Front Door Mat for Outside Entry, Yard, Garage, High Traffic Areas, 30"x17.5"
Units sold2K
Trending Welcome Sign Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BDRMVQ9P booked 500 units at $12.99, with ▲ 400.0% MoM change. On the growth side, B0FQ49R9T1 leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0GF2B8ZHC close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BDRMVQ9P
I'm Glad You're Here-Teacher Gift-Classroom Welcome Wall Door Banner Decor | Earth Theme Back to School Welcome Banner Gift-Positive Affirmation Motivational Quote-Canvas Hanging Pennant Flag Wall Sign
Price
$12.99
Rating
4.7
Reviews
620
Latest month sales
B0FQ49R9T1
Wedding Welcome Sign Stand, Adjustable 50/68 Inch Metal Sign Holder, Gold | Overall size 68 x 31 x 20 in; ideal for seating charts, bridal showers, baby showers, graduations and ceremony entrances.
Price
$26.99
Rating
3.7
Reviews
60
Latest month sales
B0GF2B8ZHC
Interchangeable Seasonal Welcome Sign Front Door Decor, 12 Inch Round Wood Wreaths Wall Hanging Indoor Outdoor, Farmhouse, Rustic, Porch, for Spring Summer Fall All Seasons Holiday Home Decoration
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.1
Reviews
63
Latest month sales
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