Wedding Favors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wedding Favors sales on Amazon US totaled 124,000 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $2,003,686 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.6% of unit volume and 69.9% of revenue, while a typical listing is priced at $24.26. The keyword itself pulled 30,406 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the wedding favors Top 50 moved 1,636,700 units and $25,157,774 in cumulative sales — an average of 136,392 units and $2,096,481 per month. Monthly throughput topped out at 202,600 units in December 2025 and dipped to 88,800 in May 2026, leaving the latest reading 5.0% higher than August 2025.
Wedding Favors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
124K
▼ 15.1% MoM
Monthly Revenue 2026/07
$2M
▼ 15.7% MoM
Top 10 Market Share 2026/07
80.6%
Wedding Favors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wedding favors listing on Amazon US in July 2026 is ASIN B06XGNL1RX (Brand: Ring Pop), which sold 30,000 units at $8.54 apiece — equal to 24.2% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,399,710 in July 2026 — 80.6% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wedding Favors' on Amazon
July 2026
Is 80.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B07CY78RVR
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
10K
▲ 0.0%vs. prior month
$213.7K
latest month
12-month trend
B078249Y7C
Hopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
7K
▼ 12.5%vs. prior month
$48.9K
latest month
12-month trend
B0BGHMLRNN
Eisinly Wedding Cake Cutting Set, Cake Knife and Server Set, 2Pcs Gold | Integral Stainless Steel Longer Cake Cutter and Wider Pie Spatula, Elegant, Ideal for Party Birthday Bridal Shower
6K
▼ 14.3%vs. prior month
$46.7K
latest month
12-month trend
B0F48KS4Q2
3Pcs Bride to Be Headband with Sash and Veil for Bachelorette Party | Bride Decorations, Bridal Shower Favors, Wedding Accessories for Gift
5K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
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Best Wedding Favors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ring Pop is the best-performing wedding favors brand in July 2026, moving 40,000 units across 2 ASINs for 40.0% of Top 10 volume. grace & stella follows with 30,000 units (30.0%), ahead of Hopttreely on 7,000 units (7.0%).
With 9 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $23.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ring Pop
2 ASINs in Top 10
40.0%
Units
40K
Revenue
$329.8K
Avg. price
$14.96
B06XGNL1RX
$8.54·★4.8·88.6K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30KB07CY78RVR
$21.37·★4.8·88.6K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
Units sold10K
grace & stella
1 ASIN in Top 10
30.0%
Units
30K
Revenue
$663.3K
Avg. price
$23.95
B014E2D6BY
$23.95·★4.3·49.1K revsgrace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
Units sold30K
Hopttreely
1 ASIN in Top 10
7.0%
Units
7K
Revenue
$48.9K
Avg. price
$6.99
B078249Y7C
$6.99·★4.8·22.7K revsHopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
Units sold7K
Trending Wedding Favors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GMS5YSCB leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B09GL1CQ9Y close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GMS5YSCB
Bridal Shower and Wedding Buttermints, Mint to Be Party Favors | Individually Wrapped Cream Mints, 13 oz Candy Buffet Dessert Table Treats
Price
$14.95
Rating
4.9
Reviews
50
Latest month sales
B09GL1CQ9Y
100 Mr & Mrs Wedding Favor Buttermints Individually Wrapped Cream Mints | 13 oz Wedding Candy Bulk Bridal Shower Reception Candy Buffet Dessert Table Party Favors Bride and Groom
Price
$14.95
Rating
4.8
Reviews
389
Latest month sales
B0D12D27ZB
SHQDD 44 PCS Foam Glow Sticks Bulk with 3 Modes Colorful Flashing, Glow Sticks Pack, Foam Light Up Sticks, Glow in Dark Party Supplies for Wedding, Raves, Party, Halloween, 4th of July
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.6
Reviews
859
Latest month sales
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