Wd40 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wd40 sales on Amazon US totaled 92,050 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $1,269,394 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.2% of unit volume and 54.0% of revenue, while a typical listing is priced at $35.97. The keyword itself pulled 109,187 Amazon queries over the same period (▲ 16.7% MoM).
Zooming out to the 12-month window ending July 2026, the wd40 Top 50 moved 878,350 units and $12,375,977 in cumulative sales — an average of 73,196 units and $1,031,331 per month. Monthly throughput topped out at 92,050 units in July 2026 and dipped to 51,400 in May 2026, leaving the latest reading 16.7% higher than August 2025.
Wd40 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92K
▲ 1.4% MoM
Monthly Revenue 2026/07
$1.3M
▼ 3.3% MoM
Top 10 Market Share 2026/07
78.2%
Wd40 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wd40 listing on Amazon US in July 2026 is ASIN B00631GQGW (Brand: WD-40 Specialist), which sold 20,000 units at $7.69 apiece — equal to 21.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 72,000 units and $684,970 in July 2026 — 78.2% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wd40' on Amazon
July 2026![WD-40 Specialist Penetrant, Smart Straw, Fast-Acting, 11 OZ [1-Pack] | Penetrant for Metal, Rubber & Plastic Threads, Locks, Nuts, Industrial Strength for Automotive & Heavy-Duty Construction (ASIN B00631GQGW), rank #1 by monthly sales volume for 'Wd40' on Amazon](https://m.media-amazon.com/images/I/51xzyiTUkOL._AC_UY512_.jpg)
![WD-40 Classic Product, Precision Pen On-The-Go, 0.3 FL OZ [3-Pack] (ASIN B0C8PW3L5N), rank #5 by monthly sales volume for 'Wd40' on Amazon](https://m.media-amazon.com/images/I/71uedCwQsSL._AC_UY512_.jpg)
![WD-40 Specialist Silicone Lubricant, New Bigger Can, 13.3 OZ [1-Pack] | Safe on Rubber and Vinyl, Dry Finish Attracts No Dirt, Reduces Friction and Wear for Window Tracks and Cables (ASIN B0GV1JD4J1), rank #7 by monthly sales volume for 'Wd40' on Amazon](https://m.media-amazon.com/images/I/613zPUfz-iL._AC_UY512_.jpg)
![WD-40 Classic Product, Multi-Use Product, Smart Straw, 14.4 OZ [2-Pack] | Drives Out Moisture, Prevents Rust and Corrosion, Frees Stuck Parts, Removes Grease and Grime, Lubricates Hinges (ASIN B01LZ1WS99), rank #8 by monthly sales volume for 'Wd40' on Amazon](https://m.media-amazon.com/images/I/61jav-v2rYL._AC_UY512_.jpg)
Is 78.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00631GQGW
WD-40 Specialist Penetrant, Smart Straw, Fast-Acting, 11 OZ [1-Pack] | Penetrant for Metal, Rubber & Plastic Threads, Locks, Nuts, Industrial Strength for Automotive & Heavy-Duty Construction
20K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B00065VGWK
3-IN-ONE Multi-Purpose Oil, 8 OZ | Great on Wheels, Casters, Sliding Doors, Chains, Tools, Squeeze Bottle Control, Lubricate, Penetrate Rust, Clean & Protect
10K
▲ 0.0%vs. prior month
$57.9K
latest month
12-month trend
B00AF0OFVU
WD-40 Specialist Contact Cleaner Spray, 11 oz.
10K
▲ 11.1%vs. prior month
$71.8K
latest month
12-month trend
B00L35DAWQ
WD-40 Specialist White Lithium Grease Spray with SMART STRAW SPRAYS 2 WAYS, 10 OZ | Rust-Inhibiting, Lubricate Metal-to-Metal Applications on Hinges, Gears & Door Tracks, Industrial Strength, Heavy-Duty
10K
▲ 0.0%vs. prior month
$71.8K
latest month
12-month trend
B0C8PW3L5N
WD-40 Classic Product, Precision Pen On-The-Go, 0.3 FL OZ [3-Pack]
5K
▲ 25.0%vs. prior month
$62.5K
latest month
12-month trend
B00ITS7LRU
WD-40 Multi-Use Product, Industrial Size, 16 OZ | Lubricates & Protects Metal from Rust & Corrosion, Drives Out Moisture & Frees Grease & Grime from Multiple Surfaces
5K
▲ 25.0%vs. prior month
$57.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wd40 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WD-40 Specialist is the best-performing wd40 brand in July 2026, moving 44,000 units across 4 ASINs for 61.1% of Top 10 volume. WD-40 follows with 15,000 units (20.8%), ahead of 3-IN-ONE on 10,000 units (13.9%).
With 4 brands splitting the Top 10 and 95.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.79 to $14.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WD-40 Specialist
4 ASINs in Top 10
61.1%
Units
44K
Revenue
$357.1K
Avg. price
$8.91
B00631GQGW
$7.69·★4.8·18.8K revsWD-40 Specialist Penetrant, Smart Straw, Fast-Acting, 11 OZ [1-Pack] | Penetrant for Metal, Rubber & Plastic Threads, Locks, Nuts, Industrial Strength for Automotive & Heavy-Duty Construction
Units sold20KB00AF0OFVU
$7.18·★4.8·18.3K revsWD-40 Specialist Contact Cleaner Spray, 11 oz.
Units sold10KB00L35DAWQ
$7.18·★4.8·17.3K revsWD-40 Specialist White Lithium Grease Spray with SMART STRAW SPRAYS 2 WAYS, 10 OZ | Rust-Inhibiting, Lubricate Metal-to-Metal Applications on Hinges, Gears & Door Tracks, Industrial Strength, Heavy-Duty
Units sold10KB0GV1JD4J1
$13.61·★4.8·21K revsWD-40 Specialist Silicone Lubricant, New Bigger Can, 13.3 OZ [1-Pack] | Safe on Rubber and Vinyl, Dry Finish Attracts No Dirt, Reduces Friction and Wear for Window Tracks and Cables
Units sold4K
WD-40
4 ASINs in Top 10
20.8%
Units
15K
Revenue
$232.6K
Avg. price
$14.84
B0C8PW3L5N
$12.49·★4.8·2.1K revsWD-40 Classic Product, Precision Pen On-The-Go, 0.3 FL OZ [3-Pack]
Units sold5KB00ITS7LRU
$15.33·★4.8·3.7K revsWD-40 Multi-Use Product, Industrial Size, 16 OZ | Lubricates & Protects Metal from Rust & Corrosion, Drives Out Moisture & Frees Grease & Grime from Multiple Surfaces
Units sold5KB01LZ1WS99
$21.59·★4.8·11.7K revsWD-40 Classic Product, Multi-Use Product, Smart Straw, 14.4 OZ [2-Pack] | Drives Out Moisture, Prevents Rust and Corrosion, Frees Stuck Parts, Removes Grease and Grime, Lubricates Hinges
Units sold3KB00B2307ES
$9.96·★4.7·2.3K revsWD-40 Specialist Bike Wet Chain Lube, 4 OZ | bike-oils
Units sold2K
3-IN-ONE
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$57.9K
Avg. price
$5.79
B00065VGWK
$5.79·★4.7·15.2K revs3-IN-ONE Multi-Purpose Oil, 8 OZ | Great on Wheels, Casters, Sliding Doors, Chains, Tools, Squeeze Bottle Control, Lubricate, Penetrate Rust, Clean & Protect
Units sold10K
Trending Wd40 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GV1JD4J1 booked 4K units at $13.61, with ▲ 300.0% MoM change. On the growth side, B0GP5XYR1Y leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B07QXTQ8YN close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GV1JD4J1
WD-40 Specialist Silicone Lubricant, New Bigger Can, 13.3 OZ [1-Pack] | Safe on Rubber and Vinyl, Dry Finish Attracts No Dirt, Reduces Friction and Wear for Window Tracks and Cables
Price
$13.61
Rating
4.8
Reviews
21K
Latest month sales
![WD-40 Specialist Penetrant, New Bigger Can, 13.3 OZ [1-Pack] | Penetrant for Metal, Rubber & Plastic Threads, Locks, Nuts, Industrial Strength for Automotive & Heavy-Duty Construction](https://m.media-amazon.com/images/I/61lzVfw76BL._AC_UY512_.jpg)
B0GP5XYR1Y
WD-40 Specialist Penetrant, New Bigger Can, 13.3 OZ [1-Pack] | Penetrant for Metal, Rubber & Plastic Threads, Locks, Nuts, Industrial Strength for Automotive & Heavy-Duty Construction
Price
$12.78
Rating
4.8
Reviews
18.8K
Latest month sales
B07QXTQ8YN
WD-40 Multi Use Lubricant On the Go Handy Can with Straw, 2.75 Ounce (3 Pack)
Unlock to view ASIN details and product titles
Price
$17.00
Rating
4.6
Reviews
171
Latest month sales
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