Waterproof Mattress Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Waterproof Mattress Pad sales on Amazon US totaled 407,000 units in July 2026 (▲ 5.2% vs. the prior month), generating an estimated $11,066,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.9% of unit volume and 34.7% of revenue, while a typical listing is priced at $26.77. The keyword itself pulled 17,236 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the waterproof mattress pad Top 50 moved 4,094,250 units and $110,287,631 in cumulative sales — an average of 341,188 units and $9,190,636 per month. Monthly throughput topped out at 407,000 units in July 2026 and dipped to 223,600 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Waterproof Mattress Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
407K
▲ 5.2% MoM
Monthly Revenue 2026/07
$11.1M
▲ 1.4% MoM
Top 10 Market Share 2026/07
36.9%
Waterproof Mattress Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold waterproof mattress pad listing on Amazon US in July 2026 is ASIN B0C1NNYJGB (Brand: BEDLORE), which sold 30,000 units at $25.49 apiece — equal to 7.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $3,842,800 in July 2026 — 36.9% of unit volume and 34.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Waterproof Mattress Pad' on Amazon
July 2026
Is 36.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1NNYJGB
BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
30K
▲ 50.0%vs. prior month
$747.3K
latest month
12-month trend
B00NESCOY0
Queen Mattress Pad, Quilted Mattress Protector Topper fits 16" Deep Pocket | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
20K
▲ 0.0%vs. prior month
$390.4K
latest month
12-month trend
B0C1NM42PN
BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (White)
20K
▲ 0.0%vs. prior month
$528.2K
latest month
12-month trend
B0C1NQZDYH
BEDLORE Waterproof Mattress Protector, King Size Mattress Pad | Deep Pockets Fit 6"-18" Mattresses, Soft Noiseless Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
20K
▲ 100.0%vs. prior month
$545.8K
latest month
12-month trend
B00MRH9NCK
Waterproof Twin Size Mattress Protector fits Upto 15" Deep Pocket | Utopia Bedding 200 GSM Soft & Breathable Mattress Cover, Dirt-Proof, Noiseless, Machine Washable Fitted Sheet Style, White
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
B07HC2WHS1
PlushDeluxe Bamboo Waterproof Mattress Protector, Queen Size, Ultra Soft | Breathable, Noiseless, Hypoallergenic, Washable, 60x80" Up to 18" Deep, Viscose Derived from Bamboo Mattress Cover, White
10K
▲ 0.0%vs. prior month
$371.5K
latest month
12-month trend
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Best Waterproof Mattress Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BEDLORE is the best-performing waterproof mattress pad brand in July 2026, moving 70,000 units across 3 ASINs for 46.7% of Top 10 volume. Utopia Bedding follows with 60,000 units (40.0%), ahead of PlushDeluxe on 10,000 units (6.7%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.63 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BEDLORE
3 ASINs in Top 10
46.7%
Units
70K
Revenue
$1.8M
Avg. price
$26.84
B0C1NNYJGB
$25.49·★4.6·25.4K revsBEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Units sold30KB0C1NM42PN
$26.99·★4.6·25.4K revsBEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (White)
Units sold20KB0C1NQZDYH
$28.04·★4.6·25.4K revsBEDLORE Waterproof Mattress Protector, King Size Mattress Pad | Deep Pockets Fit 6"-18" Mattresses, Soft Noiseless Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Units sold20K
Utopia Bedding
5 ASINs in Top 10
40.0%
Units
60K
Revenue
$1.2M
Avg. price
$19.63
B00NESCOY0
$18.94·★4.6·159.8K revsQueen Mattress Pad, Quilted Mattress Protector Topper fits 16" Deep Pocket | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
Units sold20KB00MRH9NCK
$11.72·★4.5·105.8K revsWaterproof Twin Size Mattress Protector fits Upto 15" Deep Pocket | Utopia Bedding 200 GSM Soft & Breathable Mattress Cover, Dirt-Proof, Noiseless, Machine Washable Fitted Sheet Style, White
Units sold10KB07Q1XCM3L
$22.99·★4.5·24.6K revs4 Pack Waterproof Reusable Heavy Absorbency Incontinence Bed Pads 34"x36" | Utopia Bedding Washable Underpads, Chuck Pads for Adults, Kids, Elderly and Pets, Bedwetting Pads for Sofa and Couch, Blue
Units sold10KB00U6HREPQ
$22.49·★4.6·133.3K revsUtopia Bedding Waterproof Mattress Protector Queen Size, Zippered Mattress Encasement Bed Bug and Dust Mite Proof, Absorbent Six-Sided Mattress Cover
Units sold10KB00YVPJG64
$21.99·★4.6·133.3K revsUtopia Bedding Mattress Protector Zippered Twin XL Size, 100% Waterproof Bed Bug and Dust Mite Proof Mattress Encasement, Absorbent 6 Sided Mattress Cover
Units sold10K
PlushDeluxe
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$371.5K
Avg. price
$33.99
B07HC2WHS1
$33.99·★4.6·42.9K revsPlushDeluxe Bamboo Waterproof Mattress Protector, Queen Size, Ultra Soft | Breathable, Noiseless, Hypoallergenic, Washable, 60x80" Up to 18" Deep, Viscose Derived from Bamboo Mattress Cover, White
Units sold10K
Trending Waterproof Mattress Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00YVPJG64 booked 10K units at $21.99, with ▲ 25.0% MoM change. On the growth side, B0G3YFCXTK leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B01KBKHTES close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00YVPJG64
Utopia Bedding Mattress Protector Zippered Twin XL Size, 100% Waterproof Bed Bug and Dust Mite Proof Mattress Encasement, Absorbent 6 Sided Mattress Cover
Price
$21.99
Rating
4.6
Reviews
133.3K
Latest month sales
B0G3YFCXTK
100% Waterproof Noiseless & Breathable Queen Size Mattress Protector - Gray | Viscose Made from Bamboo, 360 Protection Against Spills, Stains, & Accidents, 20" Deep Pocket, For Parents & Pet Owners
Price
$19.99
Rating
4.5
Reviews
9.7K
Latest month sales
B01KBKHTES
Amazon Basics Waterproof Breathable Mattress Protector, Queen Size, 18 inch Deep, Machine Washable, White
Unlock to view ASIN details and product titles
Price
$16.79
Rating
4.5
Reviews
9.5K
Latest month sales
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