Waterproof Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Waterproof sales on Amazon US totaled 609,000 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $8,598,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.4% of unit volume and 38.5% of revenue, while a typical listing is priced at $14.68. The keyword itself pulled 3,767 Amazon queries over the same period (▼ 70.3% MoM).
Zooming out to the 12-month window ending July 2026, the waterproof Top 50 moved 6,622,600 units and $91,537,281 in cumulative sales — an average of 551,883 units and $7,628,107 per month. Monthly throughput topped out at 652,000 units in June 2026 and dipped to 320,400 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Waterproof Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
609K
▼ 6.6% MoM
Monthly Revenue 2026/07
$8.6M
▼ 0.8% MoM
Top 10 Market Share 2026/07
39.4%
Waterproof Market Share & Sales Concentration on Amazon US — July 2026
The most-sold waterproof listing on Amazon US in July 2026 is ASIN B013YRRFJ4 (Brand: Crep Protect), which sold 30,000 units at $16.00 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 240,000 units and $3,308,400 in July 2026 — 39.4% of unit volume and 38.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Waterproof' on Amazon
July 2026
Is 39.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B013YRRFJ4
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker, Leather, Nubuck, Suede & Canvas
30K
▲ 50.0%vs. prior month
$480K
latest month
12-month trend
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B017PCGAXQ
Garnier SkinActive Micellar Water For Waterproof Makeup, Facial Cleanser & Makeup Remover, 13.5 Fl Oz (400mL), 1 Count (Packaging May Vary)
30K
▼ 25.0%vs. prior month
$263.1K
latest month
12-month trend
B0C1NNYJGB
BEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
30K
▲ 50.0%vs. prior month
$747.3K
latest month
12-month trend
B000J3Z7TC
Hoyle Hoyle Waterproof Clear Plastic Playing Cards 1 Deck Outdoor Pool | Flexible plastic resists bending and tearing, Rinse clean after use, Perfect for camping and beach games
30K
▲ 0.0%vs. prior month
$179.7K
latest month
12-month trend
B07TXJHYKB
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
20K
▼ 33.3%vs. prior month
$99.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Waterproof Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BEDLORE is the best-performing waterproof brand in July 2026, moving 70,000 units across 3 ASINs for 29.2% of Top 10 volume. Crep Protect follows with 30,000 units (12.5%), ahead of NYX PROFESSIONAL MAKEUP on 30,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 54.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $26.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BEDLORE
3 ASINs in Top 10
29.2%
Units
70K
Revenue
$1.8M
Avg. price
$26.29
B0C1NNYJGB
$25.49·★4.6·25.3K revsBEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Units sold30KB0C1NM42PN
$26.99·★4.6·25.3K revsBEDLORE Waterproof Mattress Protector, Queen Size Mattress Pad Noiseless | Deep Pockets Fit 6"-18" Mattresses, Soft Breathable Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (White)
Units sold20KB0C1NQZDYH
$26.39·★4.6·25.2K revsBEDLORE Waterproof Mattress Protector, King Size Mattress Pad | Deep Pockets Fit 6"-18" Mattresses, Soft Noiseless Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Units sold20K
Crep Protect
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$480K
Avg. price
$16.00
B013YRRFJ4
$16.00·★4.5·37.1K revsCrep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker, Leather, Nubuck, Suede & Canvas
Units sold30K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B074Y8LM6T
$9.99·★4.5·107.5K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30K
Trending Waterproof Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C1NQZDYH booked 20K units at $26.39, with ▲ 100.0% MoM change. On the growth side, B00TXI1NEW leads positive momentum with ▲ 700.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C1NQZDYH
BEDLORE Waterproof Mattress Protector, King Size Mattress Pad | Deep Pockets Fit 6"-18" Mattresses, Soft Noiseless Dirt-proof Bed Mattress Cover Washable for Home, Bedroom, Hotel (Gray)
Price
$26.39
Rating
4.6
Reviews
25.2K
Latest month sales
B00MRH9NCK
Waterproof Twin Size Mattress Protector fits Upto 15" Deep Pocket | Utopia Bedding 200 GSM Soft & Breathable Mattress Cover, Dirt-Proof, Noiseless, Machine Washable Fitted Sheet Style, White
Price
$11.72
Rating
4.5
Reviews
105.8K
Latest month sales
B00TXI1NEW
Mattel Games UNO Splash Card Game, Ages 7+, 2-10 Players | With Waterproof Cards &Portable Carabiner Clip for Travel, Pool Time, Camping & Game Nights Away
Unlock to view ASIN details and product titles
Price
$12.79
Rating
4.7
Reviews
17.5K
Latest month sales
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