Water Play Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Play sales on Amazon US totaled 222,200 units in July 2026 (▼ 38.2% vs. the prior month), generating an estimated $5,321,894 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 41.9% of revenue, while a typical listing is priced at $25.34. The keyword itself pulled 3,494 Amazon queries over the same period (▼ 65.4% MoM).
Zooming out to the 12-month window ending July 2026, the water play Top 50 moved 2,158,750 units and $49,778,584 in cumulative sales — an average of 179,896 units and $4,148,215 per month. Monthly throughput topped out at 359,400 units in June 2026 and dipped to 74,500 in January 2026, leaving the latest reading 46.1% higher than August 2025.
Water Play Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222.2K
▼ 38.2% MoM
Monthly Revenue 2026/07
$5.3M
▼ 53.1% MoM
Top 10 Market Share 2026/07
49.1%
Water Play Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water play listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 9.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $2,228,880 in July 2026 — 49.1% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Play' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B07XC6YCC5
Infinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
10K
▼ 50.0%vs. prior month
$99.8K
latest month
12-month trend
B09PGVGCH5
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B0D6YSZ8WM
Fajiabao Toddler Bath Toys for Kids Ages 1-3 Stack, Scoop & Pour Set 5PCS | Drain Quickly Nest for Easy Storage with 3 Animal Stacking Cups, Watering Can & Scoop for Floating Bathub Water Table Play
10K
▲ 0.0%vs. prior month
$94.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Play Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing water play brand in July 2026, moving 20,000 units across 1 ASIN for 18.3% of Top 10 volume. Infinno follows with 10,000 units (9.2%), ahead of Horizon Group USA on 10,000 units (9.2%).
Volume is spread across 10 brands, with the top three holding 36.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.49 to $22.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.7K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Infinno
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$99.8K
Avg. price
$9.98
B07XC6YCC5
$9.98·★4.4·30.6K revsInfinno Inflatable Tummy Time Water Mat, Baby Sensory Toys 3-24 Months | Leakproof play surface, builds neck and core strength, fills and drains fast, portable design, easy travel
Units sold10K
Horizon Group USA
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$40.9K
Avg. price
$6.49
B09PGVGCH5
$6.49·★4.7·13.4K revsHorizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring
Units sold10K
Trending Water Play Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09XHGG4B8 booked 10K units at $9.98, with ▲ 25.0% MoM change. On the growth side, B0899WTH85 leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XHGG4B8
Yeeeasy Tummy Time Water Mat丨Inflatable Tummy Time Water Play Mat for Babies, Infants and Toddlers 3 to 24 Months Promote Development Toys Baby Toys essentials and Gifts
Price
$9.98
Rating
4.4
Reviews
12.2K
Latest month sales
B0BR7TS7P6
Reusable Water Balloons 12PCS - Summer Water Toys for Pool Beach & Outdoor, Self-Sealing Refillable Water Bombs for Kids Ages 3-14, Magnetic Splash Balls for Kids Fun Games & Activities
Price
$19.99
Rating
4.7
Reviews
2K
Latest month sales
B0899WTH85
VISTOP 67" Non-Slip Splash Pad for Kids and Dogs, Thickened Sprinkler Pool for Toddlers, Outdoor Backyard Water Toys, Fun Fountain Play Mat for Babies, Children & Pets Blue
Unlock to view ASIN details and product titles
Price
$24.95
Rating
4.2
Reviews
8.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this water play report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card