Water Filter For Fridge Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Filter For Fridge sales on Amazon US totaled 720,000 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $32,477,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 68.0% of revenue, while a typical listing is priced at $40.57. The keyword itself pulled 33,774 Amazon queries over the same period (▼ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the water filter for fridge Top 50 moved 8,237,200 units and $372,719,873 in cumulative sales — an average of 686,433 units and $31,059,989 per month. Monthly throughput topped out at 816,000 units in June 2026 and dipped to 394,200 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Water Filter For Fridge Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
720K
▼ 11.8% MoM
Monthly Revenue 2026/07
$32.5M
▼ 13.7% MoM
Top 10 Market Share 2026/07
63.9%
Water Filter For Fridge Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water filter for fridge listing on Amazon US in July 2026 is ASIN B0882ZJ48W (Brand: GE), which sold 100,000 units at $49.98 apiece — equal to 13.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $22,094,800 in July 2026 — 63.9% of unit volume and 68.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Filter For Fridge' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0882ZJ48W
GE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
100K
▲ 11.1%vs. prior month
$4.9M
latest month
12-month trend
B00UXG4WR8
everydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
80K
▼ 20.0%vs. prior month
$4.1M
latest month
12-month trend
B009PCI2JU
GE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
60K
▲ 20.0%vs. prior month
$3M
latest month
12-month trend
B00VBP8QPO
everydrop by Whirlpool Ice & Water Refrigerator Filter 2, Orange, EDR2RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Triple Filtration Technology, 6-Month Life
50K
▲ 0.0%vs. prior month
$2.7M
latest month
12-month trend
B071NFVVNG
Samsung HAF-QIN/EXP Genuine Refrigerator Water Filter, Reduces 99% of Harmful Contaminants for Clean, Clear Drinking Water, 6-Month Life, Easy Install, Pack of 1
50K
▼ 16.7%vs. prior month
$1.9M
latest month
12-month trend
B00UB38V2A
everydrop by Whirlpool Ice & Water Refrigerator Filter 4, Green, EDR4RXD1 | NSF 42, 53 & 401 Certified, Reduces 32 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, Genuine Filter
30K
▼ 25.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Water Filter For Fridge Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GE is the best-performing water filter for fridge brand in July 2026, moving 160,000 units across 2 ASINs for 34.8% of Top 10 volume. EveryDrop follows with 80,000 units (17.4%), ahead of EveryDrop by Whirlpool on 80,000 units (17.4%).
With 7 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $49.98 to $55.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GE
2 ASINs in Top 10
34.8%
Units
160K
Revenue
$7.9M
Avg. price
$49.98
B0882ZJ48W
$49.98·★4.5·42.3K revsGE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold100KB009PCI2JU
$49.98·★4.6·59.1K revsGE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold60K
EveryDrop
1 ASIN in Top 10
17.4%
Units
80K
Revenue
$4.1M
Avg. price
$55.87
B00UXG4WR8
$55.87·★4.7·108.8K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
Units sold80K
EveryDrop by Whirlpool
2 ASINs in Top 10
17.4%
Units
80K
Revenue
$4.1M
Avg. price
$50.99
B00VBP8QPO
$49.99·★4.7·46.1K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 2, Orange, EDR2RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Triple Filtration Technology, 6-Month Life
Units sold50KB00UB38V2A
$51.99·★4.7·41.3K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 4, Green, EDR4RXD1 | NSF 42, 53 & 401 Certified, Reduces 32 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, Genuine Filter
Units sold30K
Trending Water Filter For Fridge Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09W4PLVQP booked 10K units at $17.80, with ▲ 0.0% MoM change. On the growth side, B009PCI2JU leads positive momentum with ▲ 20.0% MoM growth on 60K units, with B078WL6VFS close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09W4PLVQP
Brita Small 6-Cup Water Filter Pitcher, Includes 1 Filter, White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$17.80
Rating
4.5
Reviews
17.3K
Latest month sales
B009PCI2JU
GE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Price
$49.98
Rating
4.6
Reviews
59.1K
Latest month sales
B078WL6VFS
Waterspecialist Refrigerator Water Filter Replacement for Samsung®, 3 Pack | Replacement for Samsung® DA29-00020B, HAF-CIN, HAF-CIN/EXP, HDX FMS-2, RS25J500DSR, RF28HMEDBSR, RF4287HARS, RF28HFEDBSR
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.7
Reviews
31.5K
Latest month sales
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