Water Color Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Color Paper sales on Amazon US totaled 61,100 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $731,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.0% of unit volume and 44.9% of revenue, while a typical listing is priced at $14.18. The keyword itself pulled 32,672 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the water color paper Top 50 moved 687,700 units and $8,482,331 in cumulative sales — an average of 57,308 units and $706,861 per month. Monthly throughput topped out at 83,550 units in December 2025 and dipped to 31,950 in May 2026, leaving the latest reading 10.1% lower than August 2025.
Water Color Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
61.1K
▼ 6.4% MoM
Monthly Revenue 2026/07
$731.6K
▼ 5.8% MoM
Top 10 Market Share 2026/07
54.0%
Water Color Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water color paper listing on Amazon US in July 2026 is ASIN B0D5R7JRKZ (Brand: Hapikalor), which sold 8,000 units at $8.99 apiece — equal to 13.1% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $328,780 in July 2026 — 54.0% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Color Paper' on Amazon
July 2026
Is 54.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5R7JRKZ
Hapikalor Watercolor Paper Pad, 9"x12" Water Color Paper, 140lb/300gsm Teal | Artist Painting Drawing Paper Book, Art Supplies for Adults Kids, Watercolors, Watercolor Paint Set, Sketchbook, Journal
8K
▲ 0.0%vs. prior month
$67.5K
latest month
12-month trend
B0F9YFJJG5
80 Sheets Watercolor Paper Bulk, 5 x 7 in, 110 Lb/230 GSM, Cold Press | White Paper, Good Absorbency, Less Warping, for Kids, Students, Beginners, Cards, Invitations, Watercolor and Sketching
5K
▲ 25.0%vs. prior month
$34.9K
latest month
12-month trend
B002NQ2K16
Canson XL Mix Media Pad 9X12 | Side Wirebound Pad, 60 Sheets (98lb/160g) Heavyweight Art Paper for Watercolor, Gouache, Marker, Painting, Drawing, Sketching
3K
▲ 50.0%vs. prior month
$47.8K
latest month
12-month trend
B092TQ8DGQ
MOFUNY Mixed Media Sketchbook 9x12, Drawing Paper Pad 60 Sheets_98lb/160gsm | Mixed Media Paper Sketch Pad_Top Spiral-Bound Sketch Book, Watercolor Paper Pad for Artists, Painting, Drawing & Art Supplies
3K
▲ 0.0%vs. prior month
$39K
latest month
12-month trend
B004M59O4C
Canson XL Series Watercolor Pad, Heavyweight White Paper, Foldover Binding, 30 Sheets, 9x12 inch
3K
▲ 0.0%vs. prior month
$34.1K
latest month
12-month trend
B0D3LHXC81
64 Sheets Watercolor Paper,5"x7" Water Color Paper Bulk,Loose Drawing Paper | 140 lb/300 gsm, Artist Sketch Easel Acrylic Painting, Art Supplies for Kids Child Adults, Watercolors, Watercolor Paint Set
3K
▼ 40.0%vs. prior month
$20.6K
latest month
12-month trend
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Best Water Color Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hapikalor is the best-performing water color paper brand in July 2026, moving 8,000 units across 1 ASIN for 24.2% of Top 10 volume. Canson follows with 6,000 units (18.2%), ahead of Prudiut on 5,000 units (15.2%).
Volume is spread across 9 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $15.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hapikalor
1 ASIN in Top 10
24.2%
Units
8K
Revenue
$67.5K
Avg. price
$8.99
B0D5R7JRKZ
$8.99·★4.8·2.7K revsHapikalor Watercolor Paper Pad, 9"x12" Water Color Paper, 140lb/300gsm Teal | Artist Painting Drawing Paper Book, Art Supplies for Adults Kids, Watercolors, Watercolor Paint Set, Sketchbook, Journal
Units sold8K
Canson
2 ASINs in Top 10
18.2%
Units
6K
Revenue
$81.9K
Avg. price
$15.59
B002NQ2K16
$19.05·★4.8·48.4K revsCanson XL Mix Media Pad 9X12 | Side Wirebound Pad, 60 Sheets (98lb/160g) Heavyweight Art Paper for Watercolor, Gouache, Marker, Painting, Drawing, Sketching
Units sold3KB004M59O4C
$12.12·★4.8·31.6K revsCanson XL Series Watercolor Pad, Heavyweight White Paper, Foldover Binding, 30 Sheets, 9x12 inch
Units sold3K
Prudiut
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$34.9K
Avg. price
$6.99
B0F9YFJJG5
$6.99·★4.6·569 revs80 Sheets Watercolor Paper Bulk, 5 x 7 in, 110 Lb/230 GSM, Cold Press | White Paper, Good Absorbency, Less Warping, for Kids, Students, Beginners, Cards, Invitations, Watercolor and Sketching
Units sold5K
Trending Water Color Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F4X5RF88 booked 2K units at $16.14, with ▲ 0.0% MoM change. On the growth side, B0GLQ979Y9 leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0DC4P2PQD close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F4X5RF88
Soucolor Watercolor Paper Pad 9x12 140lb Cold Press 40 Sheets Art Supplies | Professional Wet Techniques Water Color Paper,140lb/300gsm Artist Painting Book texture,Acid-free archival quality
Price
$16.14
Rating
4.8
Reviews
10.1K
Latest month sales
B0GLQ979Y9
84 Sheets Watercolor Paper 5x7, 110 LB Cold Press Water Color Paper 5 x 7 | 230 GSM Watercolor Paper Bulk, 5x7 Watercolor Paper Pad for Kids Adults, Art Paper for Painting, Sketching, Acrylic, Gouache
Price
$6.29
Rating
4.6
Reviews
127
Latest month sales
B0DC4P2PQD
Watercolor Sketchbook 10"x12", 32 Sheets (64 Pages) Water Color Paper, 140lb/300gsm Watercolor Paper, Spiral Hardcover Watercolor Notebook for Painting, Water Color Sketch Books for Teens & Adults.
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.8
Reviews
16.9K
Latest month sales
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