Water Beads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Water Beads sales on Amazon US totaled 75,700 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $922,867 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 46.8% of revenue, while a typical listing is priced at $13.97. The keyword itself pulled 23,643 Amazon queries over the same period (▼ 0.6% MoM).

Zooming out to the 12-month window ending July 2026, the water beads Top 50 moved 737,800 units and $9,527,677 in cumulative sales — an average of 61,483 units and $793,973 per month. Monthly throughput topped out at 83,950 units in November 2025 and dipped to 41,500 in September 2025, leaving the latest reading 80.9% higher than August 2025.

737.8KTotal units sold · Last 12 months
$9.5MTotal revenue · Last 12 months
23.6K▼ 0.6% MoM
Monthly search volume
$13.97Avg. price · July 2026

Water Beads Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales41.9K
Revenue$519.2K

2025/09

Sales41.5K
Revenue$497.7K

2025/10

Sales51.5K
Revenue$602.4K

2025/11

Sales84K
Revenue$1.2M

2025/12

Sales83K
Revenue$1.2M

2026/01

Sales54.5K
Revenue$682.2K

2026/02

Sales61K
Revenue$747.1K

2026/03

Sales59.5K
Revenue$761.1K

2026/04

Sales61.9K
Revenue$790.2K

2026/05

Sales45.4K
Revenue$570.6K

2026/06

Sales78.2K
Revenue$1M
75.7K

2026/07

Sales75.7K
Revenue$922.9K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

75.7K

▼ 3.3% MoM

Monthly Revenue 2026/07

$922.9K

▼ 11.3% MoM

Top 10 Market Share 2026/07

55.5%

See the Top 10 ASINs driving 55.5% of sales

Water Beads Market Share & Sales Concentration on Amazon US — July 2026

The most-sold water beads listing on Amazon US in July 2026 is ASIN B0FGDW4MHC (Brand: Downy), which sold 8,000 units at $7.32 apiece — equal to 10.6% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.

The Top 10 ASINs account for 42,000 units and $432,190 in July 2026 — 55.5% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Water Beads' on Amazon

July 2026
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55.5% Volume Share 42K units sold
46.8% Revenue Share $432.2K estimated
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Top 5 Volume Share breakdown

B0FGDW4MHC 10.6%
B0BN11WN56 6.6%
B08P8CGRF4 6.6%
B0CSM1MKB6 5.3%
B0C6KC681P 5.3%
Others 65.7%
#1
Downy Cozy Collection In-Wash Laundry Scent Booster Beads, Cherry Jubilee Scent, 7.8 oz, Limited Edition Laundry Beads

B0FGDW4MHC

Downy Cozy Collection In-Wash Laundry Scent Booster Beads, Cherry Jubilee Scent, 7.8 oz, Limited Edition Laundry Beads

$7.32· 4.7·2.1K reviews
Monthly Sales

8K

▲ 14.3%

vs. prior month

Revenue

$55.8K

latest month

Monthly Trend

12-month trend

#2
FALAMON 140,000 Clear Beads for Vases, Transparent Vase Filler, Christmas Decoration, Wedding Centerpiece, Floating Candles, Floral Decoration

B0BN11WN56

FALAMON 140,000 Clear Beads for Vases, Transparent Vase Filler, Christmas Decoration, Wedding Centerpiece, Floating Candles, Floral Decoration

$11.99· 4.5·3.4K reviews
Monthly Sales

5K

▼ 16.7%

vs. prior month

Revenue

$57.5K

latest month

Monthly Trend

12-month trend

#3
Halatool 2LB Leca Clay Pebbles for Plants, 4-16mm Hydro Balls for Drainage | Reusable, pH-Neutral, Lightweight Expanded Clay Pebbles, Semi-Hydroponics Setups, Orchids, Succulents, Potted Plants

B08P8CGRF4

Halatool 2LB Leca Clay Pebbles for Plants, 4-16mm Hydro Balls for Drainage | Reusable, pH-Neutral, Lightweight Expanded Clay Pebbles, Semi-Hydroponics Setups, Orchids, Succulents, Potted Plants

$8.99· 4.6·4.9K reviews
Monthly Sales

5K

▼ 16.7%

vs. prior month

Revenue

$50K

latest month

Monthly Trend

12-month trend

#4
Thermoplastic Beads for Teeth Repair– for DIY Tooth Filling – Moldable Thermal Beads for – Ideal for Chipped, Cracked Teeth – Realistic and Durable (20 Grams)

B0CSM1MKB6

Thermoplastic Beads for Teeth Repair– for DIY Tooth Filling – Moldable Thermal Beads for – Ideal for Chipped, Cracked Teeth – Realistic and Durable (20 Grams)

$5.99· 3.8·3.9K reviews
Monthly Sales

4K

vs. prior month

Revenue

$24.2K

latest month

Monthly Trend

12-month trend

#5
Glass Beads Bulk for Jewelry Making, Suncatchers, Crafts, Crystal Beads | 636pcs, mixed, assorted colorful, faceted, with holes, for bracelets, earring, necklace

B0C6KC681P

Glass Beads Bulk for Jewelry Making, Suncatchers, Crafts, Crystal Beads | 636pcs, mixed, assorted colorful, faceted, with holes, for bracelets, earring, necklace

$8.99· 4.4·1.4K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$36.6K

latest month

Monthly Trend

12-month trend

#6
Mr. Pen- Clear Beads for Vases, 20000 pcs, Non Toxic | Transparent Vase Filler, Christmas Decoration, Wedding Centerpiece, Floating Candles, Floral Decoration

B0CFY6JRC2

Mr. Pen- Clear Beads for Vases, 20000 pcs, Non Toxic | Transparent Vase Filler, Christmas Decoration, Wedding Centerpiece, Floating Candles, Floral Decoration

$6.16· 4.6·425 reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$26.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Water Beads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Downy is the best-performing water beads brand in July 2026, moving 8,000 units across 1 ASIN for 19.0% of Top 10 volume. FALAMON follows with 5,000 units (11.9%), ahead of Halatool on 5,000 units (11.9%).

Volume is spread across 10 brands, with the top three holding 42.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.32 to $11.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

19.0%
11.9%
11.9%
57.1%
Downy
FALAMON
Halatool
Other brands
1

Downy

1 ASIN in Top 10

19.0%

Units

8K

Revenue

$55.8K

Avg. price

$7.32

  • Downy Cozy Collection In-Wash Laundry Scent Booster Beads, Cherry Jubilee Scent, 7.8 oz, Limited Edition Laundry Beads

    B0FGDW4MHC

    $7.32·4.7·2.1K revs

    Downy Cozy Collection In-Wash Laundry Scent Booster Beads, Cherry Jubilee Scent, 7.8 oz, Limited Edition Laundry Beads

    Units sold8K
2

FALAMON

1 ASIN in Top 10

11.9%

Units

5K

Revenue

$57.5K

Avg. price

$11.99

  • FALAMON 140,000 Clear Beads for Vases, Transparent Vase Filler, Christmas Decoration, Wedding Centerpiece, Floating Candles, Floral Decoration

    B0BN11WN56

    $11.99·4.5·3.4K revs

    FALAMON 140,000 Clear Beads for Vases, Transparent Vase Filler, Christmas Decoration, Wedding Centerpiece, Floating Candles, Floral Decoration

    Units sold5K
3

Halatool

1 ASIN in Top 10

11.9%

Units

5K

Revenue

$50K

Avg. price

$8.99

  • Halatool 2LB Leca Clay Pebbles for Plants, 4-16mm Hydro Balls for Drainage | Reusable, pH-Neutral, Lightweight Expanded Clay Pebbles, Semi-Hydroponics Setups, Orchids, Succulents, Potted Plants

    B08P8CGRF4

    $8.99·4.6·4.9K revs

    Halatool 2LB Leca Clay Pebbles for Plants, 4-16mm Hydro Balls for Drainage | Reusable, pH-Neutral, Lightweight Expanded Clay Pebbles, Semi-Hydroponics Setups, Orchids, Succulents, Potted Plants

    Units sold5K

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