Vow Books His And Hers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vow Books His And Hers sales on Amazon US totaled 11,950 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $159,485 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.1% of unit volume and 57.7% of revenue, while a typical listing is priced at $13.43. The keyword itself pulled 18,360 Amazon queries over the same period (▲ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the vow books his and hers Top 50 moved 105,850 units and $1,344,431 in cumulative sales — an average of 8,821 units and $112,036 per month. Monthly throughput topped out at 14,900 units in June 2026 and dipped to 4,450 in December 2025, leaving the latest reading 24.5% higher than August 2025.
Vow Books His And Hers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.9K
▼ 19.8% MoM
Monthly Revenue 2026/07
$159.5K
▼ 12.8% MoM
Top 10 Market Share 2026/07
56.1%
Vow Books His And Hers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vow books his and hers listing on Amazon US in July 2026 is ASIN B0CDYLP9M9 (Brand: ARTESORI), which sold 1,000 units at $9.95 apiece — equal to 8.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 6,700 units and $92,052 in July 2026 — 56.1% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vow Books His And Hers' on Amazon
July 2026![ARTESORI ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Black] (ASIN B0CDYLP9M9), rank #1 by monthly sales volume for 'Vow Books His And Hers' on Amazon](https://m.media-amazon.com/images/I/71X4pKgPtNL._AC_UY512_.jpg)
![ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [White & Black] (ASIN B0CDY657NW), rank #2 by monthly sales volume for 'Vow Books His And Hers' on Amazon](https://m.media-amazon.com/images/I/81BkQSGc1DL._AC_UY512_.jpg)
![ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Navy] (ASIN B0CDY6NNKV), rank #7 by monthly sales volume for 'Vow Books His And Hers' on Amazon](https://m.media-amazon.com/images/I/61BVCagXVDL._AC_UY512_.jpg)
Is 56.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CDYLP9M9
ARTESORI ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Black]
1K
▲ 0.0%vs. prior month
$10.2K
latest month
12-month trend
B0CDY657NW
ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [White & Black]
900
▲ 0.0%vs. prior month
$9.2K
latest month
12-month trend
B0FJHX311Y
Wedding Vow Books His and Hers 2 Pack Personalized 2026 Year Linen Vow Book | His & Her Hardcover Bride and Groom Notebook for Ceremony Vows - Bookmark, Lined Pages, Renewal & Wedding Must Haves - Beige
900
▲ 0.0%vs. prior month
$20.7K
latest month
12-month trend
B0C6M7W6FC
Elegant Linen Wedding Vow Books With Gold Foil Lettering - His and Hers | Plenty of Pages to Write Whatever Is on Your Heart - A Beautiful Addition for the Wedding Day
700
▼ 30.0%vs. prior month
$8.7K
latest month
12-month trend
B0FF5VLMTJ
Wedding Guest Book Personalized 2026 Year 100 Pages Linen Photo Guestbook | Guest Books to Sign at Reception Party, Includes Clear Photo Corners Self Adhesive, Blank and Lined Thick Paper & Sign, Beige
700
▲ 0.0%vs. prior month
$17.5K
latest month
12-month trend
B0FCXXGKTG
Engrowtic Wedding Vow Books His and Hers, Gold Foil, Green, Beige | Set of 2 Vow Notebooks, Fabric Cover, A6 Size 60 Pages, Gender Neutral, Wedding Essentials for Couples, Bride and Groom Gifts
600
▼ 25.0%vs. prior month
$5.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vow Books His And Hers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ARTESORI is the best-performing vow books his and hers brand in July 2026, moving 2,400 units across 3 ASINs for 35.8% of Top 10 volume. ZICOTO follows with 1,700 units (25.4%), ahead of Paige McRae Home & Decor on 1,600 units (23.9%).
With 4 brands splitting the Top 10 and 85.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ARTESORI
3 ASINs in Top 10
35.8%
Units
2.4K
Revenue
$24.6K
Avg. price
$9.95
B0CDYLP9M9
$9.95·★4.8·1.5K revsARTESORI ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Black]
Units sold1KB0CDY657NW
$9.95·★4.8·1.5K revsARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [White & Black]
Units sold900B0CDY6NNKV
$9.95·★4.8·1.5K revsARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Navy]
Units sold500
ZICOTO
3 ASINs in Top 10
25.4%
Units
1.7K
Revenue
$17.1K
Avg. price
$11.32
B0C6M7W6FC
$14.99·★4.9·698 revsElegant Linen Wedding Vow Books With Gold Foil Lettering - His and Hers | Plenty of Pages to Write Whatever Is on Your Heart - A Beautiful Addition for the Wedding Day
Units sold700B0F9WHPWX1
$12.99·★4.9·255 revsElegant Velvet Wedding Vow Books With Gold Foil Lettering - His and Hers | Perfectly Sized Vow Books with Plenty of Pages to Write Whatever Is on Your Heart - A Beautiful Addition to the Wedding Day
Units sold500B0G8JT2VC8
$5.99·★4.7·64 revsElegant Wedding Vow Books with 5 Ribbons - His and Hers Vow Book Set of 2 | Perfectly Sized with Lined Pages to Write Whatever Is on Your Heart - A Beautiful Personalized Addition for Your Wedding Day
Units sold500
Paige McRae Home & Decor
2 ASINs in Top 10
23.9%
Units
1.6K
Revenue
$38.2K
Avg. price
$23.99
B0FJHX311Y
$22.99·★4.9·276 revsWedding Vow Books His and Hers 2 Pack Personalized 2026 Year Linen Vow Book | His & Her Hardcover Bride and Groom Notebook for Ceremony Vows - Bookmark, Lined Pages, Renewal & Wedding Must Haves - Beige
Units sold900B0FF5VLMTJ
$24.99·★4.8·582 revsWedding Guest Book Personalized 2026 Year 100 Pages Linen Photo Guestbook | Guest Books to Sign at Reception Party, Includes Clear Photo Corners Self Adhesive, Blank and Lined Thick Paper & Sign, Beige
Units sold700
Trending Vow Books His And Hers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GFDN78JB booked 400 units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0B65V9Y46 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0DCZ9WSTC close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GFDN78JB
Engrowtic 2 Set Wedding Vow Books His Her A6 Pocket Size,White | Elegant Vow Book with Ribbon Bookmarks and Gold Wax Seal, Keepsake for Bridal Shower Engagement Ceremony
Price
$14.99
Rating
4.5
Reviews
16
Latest month sales
B0B65V9Y46
EXTRA STUDIO Genuine Leather Wedding Vow Books Set of 2 - His and Her Vow Notebooks for Couples, 5.8 x 3.8 Inch Wedding Vow Journal, Bridal Shower Gift
Price
$26.99
Rating
4.8
Reviews
83
Latest month sales
B0DCZ9WSTC
Wedding Vow Books With Gold Foil Lettering, Hard Cover His and Hers Vow Books, Canvas Linen Foil Embossed Wedding Ceremony Vow Books - A Beautiful Addition For The Wedding Day, 56 Pages, 5.9" X 3.9"
Unlock to view ASIN details and product titles
Price
$13.79
Rating
4.7
Reviews
100
Latest month sales
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