Vow Books Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vow Books sales on Amazon US totaled 16,450 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $263,408 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 53.0% of revenue, while a typical listing is priced at $15.93. The keyword itself pulled 41,924 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the vow books Top 50 moved 125,650 units and $1,854,201 in cumulative sales — an average of 10,471 units and $154,517 per month. Monthly throughput topped out at 19,200 units in June 2026 and dipped to 4,800 in December 2025, leaving the latest reading 53.7% higher than August 2025.
Vow Books Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.4K
▼ 14.3% MoM
Monthly Revenue 2026/07
$263.4K
▼ 12.9% MoM
Top 10 Market Share 2026/07
48.0%
Vow Books Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vow books listing on Amazon US in July 2026 is ASIN B0CDYLP9M9 (Brand: ARTESORI), which sold 1,000 units at $9.95 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 7,900 units and $139,693 in July 2026 — 48.0% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vow Books' on Amazon
July 2026![ARTESORI ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Black] (ASIN B0CDYLP9M9), rank #1 by monthly sales volume for 'Vow Books' on Amazon](https://m.media-amazon.com/images/I/71X4pKgPtNL._AC_UY512_.jpg)
![ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [White & Black] (ASIN B0CDY657NW), rank #3 by monthly sales volume for 'Vow Books' on Amazon](https://m.media-amazon.com/images/I/81BkQSGc1DL._AC_UY512_.jpg)
Is 48.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CDYLP9M9
ARTESORI ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Black]
1K
▲ 0.0%vs. prior month
$10.2K
latest month
12-month trend
B0FM8S2948
Wedding Photo Album 4x6 Pictures & Custom 2026 Year Linen Picture Scrapbook | 400 Pockets for Horizontal & Vertical Photos - Large Photo Album Book for Personalized Wedding Day Memory Keepsake
1K
▲ 11.1%vs. prior month
$38K
latest month
12-month trend
B0CDY657NW
ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [White & Black]
900
▲ 0.0%vs. prior month
$9.2K
latest month
12-month trend
B0FJHX311Y
Wedding Vow Books His and Hers 2 Pack Personalized 2026 Year Linen Vow Book | His & Her Hardcover Bride and Groom Notebook for Ceremony Vows - Bookmark, Lined Pages, Renewal & Wedding Must Haves - Beige
900
▲ 0.0%vs. prior month
$20.7K
latest month
12-month trend
B0DNDLC955
2 Pcs Gold Hollow Round Pen Holder Metal Pen Stand Holder Set Signing Pen Set Signing Desk Ballpoint Pens for Guest Book Wedding Birthday Party Graduation Teacher Office Business
800
▼ 11.1%vs. prior month
$6.6K
latest month
12-month trend
B0FF5VLMTJ
Wedding Guest Book Personalized 2026 Year 100 Pages Linen Photo Guestbook | Guest Books to Sign at Reception Party, Includes Clear Photo Corners Self Adhesive, Blank and Lined Thick Paper & Sign, Beige
700
▲ 0.0%vs. prior month
$17.5K
latest month
12-month trend
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Best Vow Books Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Paige McRae Home & Decor is the best-performing vow books brand in July 2026, moving 2,600 units across 3 ASINs for 32.9% of Top 10 volume. ARTESORI follows with 1,900 units (24.1%), ahead of ZICOTO on 1,400 units (17.7%).
With 6 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $28.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Paige McRae Home & Decor
3 ASINs in Top 10
32.9%
Units
2.6K
Revenue
$76.2K
Avg. price
$28.66
B0FM8S2948
$37.99·★4.7·307 revsWedding Photo Album 4x6 Pictures & Custom 2026 Year Linen Picture Scrapbook | 400 Pockets for Horizontal & Vertical Photos - Large Photo Album Book for Personalized Wedding Day Memory Keepsake
Units sold1KB0FJHX311Y
$22.99·★4.9·271 revsWedding Vow Books His and Hers 2 Pack Personalized 2026 Year Linen Vow Book | His & Her Hardcover Bride and Groom Notebook for Ceremony Vows - Bookmark, Lined Pages, Renewal & Wedding Must Haves - Beige
Units sold900B0FF5VLMTJ
$24.99·★4.8·580 revsWedding Guest Book Personalized 2026 Year 100 Pages Linen Photo Guestbook | Guest Books to Sign at Reception Party, Includes Clear Photo Corners Self Adhesive, Blank and Lined Thick Paper & Sign, Beige
Units sold700
ARTESORI
2 ASINs in Top 10
24.1%
Units
1.9K
Revenue
$19.5K
Avg. price
$9.95
B0CDYLP9M9
$9.95·★4.9·1.5K revsARTESORI ARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [Ivory & Black]
Units sold1KB0CDY657NW
$9.95·★4.9·1.5K revsARTESORI Premium Wedding Vow Book for Her & Him, Soft Touch, Gold Foil, 28 Lined Pages, Wedding Vow Books His and Hers, Wedding Essentials, Wedding Registry Ideas, His and Hers Gifts [White & Black]
Units sold900
ZICOTO
2 ASINs in Top 10
17.7%
Units
1.4K
Revenue
$16.7K
Avg. price
$13.99
B0BSQX4YRW
$13.99·★4.7·413 revsBeautiful Linen Wedding Guest Book - Elegant Guestbook for Your Reception | Sign in and Add Polaroid Photos - The Perfect Baby Shower Guest Book and Addition to Your Big Day
Units sold700B0C6M7W6FC
$13.99·★4.9·692 revsElegant Linen Wedding Vow Books With Gold Foil Lettering - His and Hers | Plenty of Pages to Write Whatever Is on Your Heart - A Beautiful Addition for the Wedding Day
Units sold700
Trending Vow Books Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FF5VLMTJ booked 700 units at $24.99, with ▲ 0.0% MoM change. On the growth side, B0B65V9Y46 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0DCZ9WSTC close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FF5VLMTJ
Wedding Guest Book Personalized 2026 Year 100 Pages Linen Photo Guestbook | Guest Books to Sign at Reception Party, Includes Clear Photo Corners Self Adhesive, Blank and Lined Thick Paper & Sign, Beige
Price
$24.99
Rating
4.8
Reviews
580
Latest month sales
B0B65V9Y46
EXTRA STUDIO Genuine Leather Wedding Vow Books Set of 2 - His and Her Vow Notebooks for Couples, 5.8 x 3.8 Inch Wedding Vow Journal, Bridal Shower Gift
Price
$26.99
Rating
4.8
Reviews
80
Latest month sales
B0DCZ9WSTC
Wedding Vow Books With Gold Foil Lettering, Hard Cover His and Hers Vow Books, Canvas Linen Foil Embossed Wedding Ceremony Vow Books - A Beautiful Addition For The Wedding Day, 56 Pages, 5.9" X 3.9"
Unlock to view ASIN details and product titles
Price
$13.79
Rating
4.7
Reviews
99
Latest month sales
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