Vortex Red Dot Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vortex Red Dot sales on Amazon US totaled 19,450 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $2,231,637 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 40.3% of revenue, while a typical listing is priced at $146.48. The keyword itself pulled 19,501 Amazon queries over the same period (▼ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the vortex red dot Top 50 moved 259,750 units and $31,376,408 in cumulative sales — an average of 21,646 units and $2,614,701 per month. Monthly throughput topped out at 28,900 units in December 2025 and dipped to 11,150 in May 2026, leaving the latest reading 29.2% higher than August 2025.
Vortex Red Dot Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.4K
▼ 13.2% MoM
Monthly Revenue 2026/07
$2.2M
▼ 12.3% MoM
Top 10 Market Share 2026/07
51.9%
Vortex Red Dot Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vortex red dot listing on Amazon US in July 2026 is ASIN B0DRT2PDFP (Brand: Visiofire), which sold 2,000 units at $31.99 apiece — equal to 10.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $899,097 in July 2026 — 51.9% of unit volume and 40.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vortex Red Dot' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DRT2PDFP
Visiofire Fiber Optic Iron Sights for Picatinny Rail | Flip Up Front and Rear Backup Sights with Red Green Dots | Tool-Free Ajustable Rear Flip Up Sights | Pop Up Fiber Optic Sights Rapid Transition
2K
▲ 0.0%vs. prior month
$64K
latest month
12-month trend
B01HPWATOC
Feyachi Reflex Sight - Adjustable Reticle (4 Styles) Both Red and Green in one Sight!
1K
▲ 0.0%vs. prior month
$22.9K
latest month
12-month trend
B0794Z2HL9
MidTen 2MOA Red Dot Sight 1x25mm Reflex Sight Waterproof & Shockproof & Fog-Proof Red Dot Scope with 1 inch Riser Mount
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B08G6NR7RR
HOLOSUN 407C/507C-X2 Series, 2 MOA Dot, 32 MOA Circle Dot Options, 7075 Aluminum, Open, Solar, Shake Awake, RMR Footprint (Red, Green Reticle) (Black, Burnt Bronze)
1K
▲ 0.0%vs. prior month
$186K
latest month
12-month trend
B0D45KDY3S
Visiofire 45 Degree Offset Iron Sights| Flip Up Fiber Optic Sights with Red Green Dots| Tool-Free Adjustable Back Up Canted Iron Sights Rapid Transition
1K
▼ 50.0%vs. prior month
$26.1K
latest month
12-month trend
B0GL4N1SYV
Vortex Triumph 2 MOA Red Dot Sight | Motion Activation With Auto-Shutoff, Multi-Height Mount System, NV Compatible - Unlimited, Unconditional Warranty
1K
▲ 0.0%vs. prior month
$99K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vortex Red Dot Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Visiofire is the best-performing vortex red dot brand in July 2026, moving 3,000 units across 2 ASINs for 29.7% of Top 10 volume. HOLOSUN follows with 1,700 units (16.8%), ahead of Vortex on 1,700 units (16.8%).
With 7 brands splitting the Top 10 and 63.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.07 to $204.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Visiofire
2 ASINs in Top 10
29.7%
Units
3K
Revenue
$90.1K
Avg. price
$29.07
B0DRT2PDFP
$31.99·★4.4·1.4K revsVisiofire Fiber Optic Iron Sights for Picatinny Rail | Flip Up Front and Rear Backup Sights with Red Green Dots | Tool-Free Ajustable Rear Flip Up Sights | Pop Up Fiber Optic Sights Rapid Transition
Units sold2KB0D45KDY3S
$26.15·★4.6·1.3K revsVisiofire 45 Degree Offset Iron Sights| Flip Up Fiber Optic Sights with Red Green Dots| Tool-Free Adjustable Back Up Canted Iron Sights Rapid Transition
Units sold1K
HOLOSUN
2 ASINs in Top 10
16.8%
Units
1.7K
Revenue
$343.4K
Avg. price
$204.49
B08G6NR7RR
$185.99·★4.7·1.7K revsHOLOSUN 407C/507C-X2 Series, 2 MOA Dot, 32 MOA Circle Dot Options, 7075 Aluminum, Open, Solar, Shake Awake, RMR Footprint (Red, Green Reticle) (Black, Burnt Bronze)
Units sold1KB08G6FBB86
$222.99·★4.6·2.2K revsHOLOSUN 407K/507K Series, Dot or Multi-Reticle, Black/FDE/Black-Out/Brown | Aluminum, Shake Awake Technology, Open Reflex Sight
Units sold700
Vortex
2 ASINs in Top 10
16.8%
Units
1.7K
Revenue
$189.4K
Avg. price
$114.68
B0GL4N1SYV
$99.00·★4.6·195 revsVortex Triumph 2 MOA Red Dot Sight | Motion Activation With Auto-Shutoff, Multi-Height Mount System, NV Compatible - Unlimited, Unconditional Warranty
Units sold1KB00HYRGXOY
$130.36·★4.7·4K revsVortex Strikefire II Red Dot Sights | Multiple Reticle Options, NV Compatible, Waterproof, Shockproof, Fogproof - Unlimited, Unconditional Warranty
Units sold700
Trending Vortex Red Dot Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B075SC4PQN leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07KYWR1RN close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075SC4PQN
CVLIFE 4MOA Red/Green Dot Reflex Sight, 20mm Cantilever Mount | 4moa Red/Green Dot Reflex Optic With 20mm Cantilever Mount, Bright, Clear Sight Picture, Fast Target Acquisition
Price
$33.98
Rating
4.4
Reviews
4K
Latest month sales
B07KYWR1RN
Sig Sauer Romeo5 1x20mm Tread Closed Red Dot Sight | High-Performance Durable Waterproof Fog-Proof Compact 2 MOA Optic for SIG M400 Tread
Price
$144.99
Rating
4.7
Reviews
1.9K
Latest month sales
B07YDN9364
Vortex Crossfire Gen II Dot Sights | Multi-Height Mount System, NV Compatible, Fogproof, Waterproof, Shockproof - Unlimited, Unconditional Warranty
Unlock to view ASIN details and product titles
Price
$127.99
Rating
4.7
Reviews
3K
Latest month sales
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