Vortex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vortex sales on Amazon US totaled 33,550 units in July 2026 (▼ 20.3% vs. the prior month), generating an estimated $2,482,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 48.8% of revenue, while a typical listing is priced at $124.40. The keyword itself pulled 16,221 Amazon queries over the same period (▼ 33.8% MoM).
Zooming out to the 12-month window ending July 2026, the vortex Top 50 moved 434,450 units and $34,758,281 in cumulative sales — an average of 36,204 units and $2,896,523 per month. Monthly throughput topped out at 70,600 units in December 2025 and dipped to 19,000 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Vortex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.5K
▼ 20.3% MoM
Monthly Revenue 2026/07
$2.5M
▼ 22.1% MoM
Top 10 Market Share 2026/07
65.6%
Vortex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vortex listing on Amazon US in July 2026 is ASIN B08P29SC84 (Brand: Nerf), which sold 10,000 units at $12.47 apiece — equal to 29.8% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,000 units and $1,212,550 in July 2026 — 65.6% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vortex' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
B0C6N72X5Y
Vortex Triumph HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included Glasspak Harness - Unlimited, Unconditional Warranty
3K
▲ 200.0%vs. prior month
$297K
latest month
12-month trend
B01GGDBLF2
VORTEX (IN) DIRECT HEAT for Charcoal Grills, Medium Size - For Weber Kettle 22 26.75 WSM Smokey Mountain XL Kamado XL Big Green Egg
2K
▲ 0.0%vs. prior month
$75.9K
latest month
12-month trend
B019YATN0O
HI-TECH Vortex II Air Cleaning Gun – Pro Auto Detailing Tool for Deep Cleaning Interiors & Exteriors – Uses Air Compressor – Blasts Dust, Dirt & Grime Fast
1K
▼ 50.0%vs. prior month
$38.9K
latest month
12-month trend
B07V3LB5DN
Vortex Crossfire HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included GlassPak Harness - Unlimited, Unconditional Warranty
1K
▲ 0.0%vs. prior month
$146.9K
latest month
12-month trend
B07VM1FT8W
Instant Pot Vortex 6QT XL Air Fryer, 4-in-1 Functions that Crisps, Roasts, Reheats, Bakes for Quick Easy Meals, 100+ In-App Recipes, is Dishwasher-Safe, from the Makers of Instant Pot, Black
1K
▲ 150.0%vs. prior month
$102.5K
latest month
12-month trend
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Best Vortex Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nerf is the best-performing vortex brand in July 2026, moving 10,000 units across 1 ASIN for 45.5% of Top 10 volume. Vortex follows with 6,000 units (27.3%), ahead of Instant Pot on 3,000 units (13.6%).
With 5 brands splitting the Top 10 and 86.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.47 to $116.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nerf
1 ASIN in Top 10
45.5%
Units
10K
Revenue
$122.4K
Avg. price
$12.47
B08P29SC84
$12.47·★4.8·11.7K revsNerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls
Units sold10K
Vortex
4 ASINs in Top 10
27.3%
Units
6K
Revenue
$661.9K
Avg. price
$116.50
B0C6N72X5Y
$99.00·★4.7·2.3K revsVortex Triumph HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included Glasspak Harness - Unlimited, Unconditional Warranty
Units sold3KB07V3LB5DN
$149.00·★4.8·4K revsVortex Crossfire HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included GlassPak Harness - Unlimited, Unconditional Warranty
Units sold1KB0GL4N1SYV
$99.00·★4.6·195 revsVortex Triumph 2 MOA Red Dot Sight | Motion Activation With Auto-Shutoff, Multi-Height Mount System, NV Compatible - Unlimited, Unconditional Warranty
Units sold1KB0GNTHY8JK
$119.00·★4.7·161 revsVortex Triumph HD 12x50 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included Glasspak Harness - Unlimited, Unconditional Warranty
Units sold1K
Instant Pot
3 ASINs in Top 10
13.6%
Units
3K
Revenue
$313.4K
Avg. price
$103.32
B07VM1FT8W
$89.99·★4.6·42.8K revsInstant Pot Vortex 6QT XL Air Fryer, 4-in-1 Functions that Crisps, Roasts, Reheats, Bakes for Quick Easy Meals, 100+ In-App Recipes, is Dishwasher-Safe, from the Makers of Instant Pot, Black
Units sold1KB096N3FTZP
$99.99·★4.6·42.8K revsInstant Pot Vortex Plus 6QT ClearCook Air Fryer, Clear Windows, Custom Program Options, 6-in-1 Functions, Crisps, Broils, Roasts, Dehydrates, Bakes, Reheats, from the Makers of Instant Pot, Black
Units sold1KB096N28SZP
$119.99·★4.4·4.3K revsInstant Pot Vortex Plus 6QT Air Fryer with Odor Erase Technology,6-in-1 Functions that Crisps,Roasts, Broils,Dehydrates, Bakes & Reheats, 100+In-App Recipes, from the Makers of Instant Pot,1700W,Black
Units sold1K
Trending Vortex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07VM1FT8W booked 1K units at $89.99, with ▲ 150.0% MoM change. On the growth side, B0C6N72X5Y leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B003DMJ81Y close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VM1FT8W
Instant Pot Vortex 6QT XL Air Fryer, 4-in-1 Functions that Crisps, Roasts, Reheats, Bakes for Quick Easy Meals, 100+ In-App Recipes, is Dishwasher-Safe, from the Makers of Instant Pot, Black
Price
$89.99
Rating
4.6
Reviews
42.8K
Latest month sales
B0C6N72X5Y
Vortex Triumph HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included Glasspak Harness - Unlimited, Unconditional Warranty
Price
$99.00
Rating
4.7
Reviews
2.3K
Latest month sales
B003DMJ81Y
Vortex Solo Monocular 8x36 | Utility Clip, Adjustable Eyecup, Multi-Coated Lenses, Rubber Armor, Fogproof, Waterproof - Unlimited, Unconditional Warranty
Unlock to view ASIN details and product titles
Price
$119.00
Rating
4.5
Reviews
700
Latest month sales
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