Vortex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vortex sales on Amazon US totaled 36,650 units in July 2026 (▼ 55.4% vs. the prior month), generating an estimated $2,737,984 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 46.1% of revenue, while a typical listing is priced at $113.67. The keyword itself pulled 16,335 Amazon queries over the same period (▼ 16.8% MoM).
Zooming out to the 12-month window ending July 2026, the vortex Top 50 moved 539,000 units and $44,325,159 in cumulative sales — an average of 44,917 units and $3,693,763 per month. Monthly throughput topped out at 82,100 units in June 2026 and dipped to 25,050 in May 2026, leaving the latest reading 13.5% higher than August 2025.
Vortex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.6K
▼ 55.4% MoM
Monthly Revenue 2026/07
$2.7M
▼ 57.1% MoM
Top 10 Market Share 2026/07
62.8%
Vortex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vortex listing on Amazon US in July 2026 is ASIN B08P29SC84 (Brand: Nerf), which sold 10,000 units at $12.47 apiece — equal to 27.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $1,263,120 in July 2026 — 62.8% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vortex' on Amazon
July 2026
Is 62.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
B0C6N72X5Y
Vortex Triumph HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included Glasspak Harness - Unlimited, Unconditional Warranty
3K
▲ 200.0%vs. prior month
$297K
latest month
12-month trend
B01GGDBLF2
VORTEX (IN) DIRECT HEAT for Charcoal Grills, Medium Size - For Weber Kettle 22 26.75 WSM Smokey Mountain XL Kamado XL Big Green Egg
2K
▲ 0.0%vs. prior month
$75.9K
latest month
12-month trend
B08R6KMBQT
Instant Pot Vortex Plus Mini 4 Qt 6-in-1 Air Fryer, Stainless Steel | airfryer, 4 quart, broil, dehydrate, crisp, roast, reheat, bake, app with guided recipes, family size
2K
▼ 80.0%vs. prior month
$160K
latest month
12-month trend
B019YATN0O
HI-TECH Vortex II Air Cleaning Gun – Pro Auto Detailing Tool for Deep Cleaning Interiors & Exteriors – Uses Air Compressor – Blasts Dust, Dirt & Grime Fast
1K
▼ 50.0%vs. prior month
$38.9K
latest month
12-month trend
B07V3LB5DN
Vortex Crossfire HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included GlassPak Harness - Unlimited, Unconditional Warranty
1K
▲ 0.0%vs. prior month
$146.9K
latest month
12-month trend
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Best Vortex Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nerf is the best-performing vortex brand in July 2026, moving 10,000 units across 1 ASIN for 43.5% of Top 10 volume. Vortex follows with 5,000 units (21.7%), ahead of Instant Pot on 5,000 units (21.7%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.47 to $115.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nerf
1 ASIN in Top 10
43.5%
Units
10K
Revenue
$122.4K
Avg. price
$12.47
B08P29SC84
$12.47·★4.8·11.7K revsNerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
Units sold10K
Vortex
3 ASINs in Top 10
21.7%
Units
5K
Revenue
$542.9K
Avg. price
$115.67
B0C6N72X5Y
$99.00·★4.7·2.3K revsVortex Triumph HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included Glasspak Harness - Unlimited, Unconditional Warranty
Units sold3KB07V3LB5DN
$149.00·★4.8·4K revsVortex Crossfire HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included GlassPak Harness - Unlimited, Unconditional Warranty
Units sold1KB0GL4N1SYV
$99.00·★4.6·203 revsVortex Triumph 2 MOA Red Dot Sight | Motion Activation With Auto-Shutoff, Multi-Height Mount System, NV Compatible - Unlimited, Unconditional Warranty
Units sold1K
Instant Pot
4 ASINs in Top 10
21.7%
Units
5K
Revenue
$482.9K
Avg. price
$94.98
B08R6KMBQT
$69.99·★4.6·14K revsInstant Pot Vortex Plus Mini 4 Qt 6-in-1 Air Fryer, Stainless Steel | airfryer, 4 quart, broil, dehydrate, crisp, roast, reheat, bake, app with guided recipes, family size
Units sold2KB07VHFMZHJ
$119.95·★4.6·42.8K revsInstant Pot 6QT VORTEX Plus Air Fryer, 6-in-1, Air Fry, Broil, Dehydrate, Crisp, Roast, Reheat, Bake, Dishwasher-Safe Airfryer basket, from the Makers of Instant Pot, Stainless Steel
Units sold1KB07VM1FT8W
$89.99·★4.6·42.8K revsInstant Pot Vortex XL 6 Qt 4-in-1 Air Fryer, Black | airfryer, 6 quart, crisp, roast, reheat, bake, app with guided recipes, family size, dishwasher safe
Units sold1KB096N3FTZP
$99.99·★4.6·42.8K revsInstant Pot Vortex Plus ClearCook 6 Qt 6-in-1 Air Fryer, Black | airfryer, 6 quart, crisp, broil, roast, dehydrate, bake, reheat, family size
Units sold1K
Trending Vortex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07VM1FT8W booked 1K units at $89.99, with ▲ 150.0% MoM change. On the growth side, B0C6N72X5Y leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B003DMJ81Y close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VM1FT8W
Instant Pot Vortex XL 6 Qt 4-in-1 Air Fryer, Black | airfryer, 6 quart, crisp, roast, reheat, bake, app with guided recipes, family size, dishwasher safe
Price
$89.99
Rating
4.6
Reviews
42.8K
Latest month sales
B0C6N72X5Y
Vortex Triumph HD 10x42 Binoculars | HD Optics, Tripod Adaptable, Waterproof, Fogproof, Shockproof, Included Glasspak Harness - Unlimited, Unconditional Warranty
Price
$99.00
Rating
4.7
Reviews
2.3K
Latest month sales
B003DMJ81Y
Vortex Solo Monocular 8x36 | Utility Clip, Adjustable Eyecup, Multi-Coated Lenses, Rubber Armor, Fogproof, Waterproof - Unlimited, Unconditional Warranty
Unlock to view ASIN details and product titles
Price
$119.00
Rating
4.5
Reviews
700
Latest month sales
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