Von Dutch Purse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Von Dutch Purse sales on Amazon US totaled 13,650 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $279,873 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.5% of unit volume and 73.2% of revenue, while a typical listing is priced at $32.98. The keyword itself pulled 11,411 Amazon queries over the same period (▼ 22.9% MoM).
Zooming out to the 12-month window ending July 2026, the von dutch purse Top 50 moved 181,200 units and $3,724,813 in cumulative sales — an average of 15,100 units and $310,401 per month. Monthly throughput topped out at 24,100 units in December 2025 and dipped to 8,150 in May 2026, leaving the latest reading 30.9% lower than August 2025.
Von Dutch Purse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.7K
▲ 3.8% MoM
Monthly Revenue 2026/07
$279.9K
▲ 4.1% MoM
Top 10 Market Share 2026/07
83.5%
Von Dutch Purse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold von dutch purse listing on Amazon US in July 2026 is ASIN B0DKT957V5 (Brand: GUVIVI), which sold 3,000 units at $15.99 apiece — equal to 22.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,400 units and $204,874 in July 2026 — 83.5% of unit volume and 73.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Von Dutch Purse' on Amazon
July 2026
Is 83.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DKT957V5
GUVIVI Square Oversized Aviator Sunglasses for Women Men 70s Semi-Frame
3K
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend
B0DSPTKVDX
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B091557G97
ZEDODIER 2 Pack Purse Hanger, Purse Organizer for Closet, Holds 12 Bags | Metal Hanging 12 Hooks Handbag Holder for Bag Storage, 360° Rotating Design Keeps Purses Visible and Easy to Access, Silver
1K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0CJHRKV4T
Angel Kiss Purses for Women Small Hobo Shoulder Bags Vagen Leather Multi-Pocket Tote Bag with Zipper
1K
▲ 0.0%vs. prior month
$35.1K
latest month
12-month trend
B0CP7ZYPQ8
ZHMO Canvas Tote Bag for Women,Women's Bags Crossbody Bags Work Laptop Tote Bag Large Handbags Purse for Travel Nurse Teacher
1K
▲ 0.0%vs. prior month
$19.5K
latest month
12-month trend
B09B55CXRQ
VODIU Shoulder Bag for Women, Clutch Tote Handbags Small Purse Hobo Bag
1K
▲ 0.0%vs. prior month
$21.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Von Dutch Purse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GUVIVI is the best-performing von dutch purse brand in July 2026, moving 3,000 units across 1 ASIN for 26.3% of Top 10 volume. TINKRSTUFF follows with 2,000 units (17.5%), ahead of Angel Kiss on 1,600 units (14.0%).
Volume is spread across 9 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $36.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GUVIVI
1 ASIN in Top 10
26.3%
Units
3K
Revenue
$47.7K
Avg. price
$15.99
B0DKT957V5
$15.99·★4.4·2.2K revsGUVIVI Square Oversized Aviator Sunglasses for Women Men 70s Semi-Frame
Units sold3K
TINKRSTUFF
1 ASIN in Top 10
17.5%
Units
2K
Revenue
$12K
Avg. price
$5.99
B0DSPTKVDX
$5.99·★4.7·691 revsTINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
Units sold2K
Angel Kiss
2 ASINs in Top 10
14.0%
Units
1.6K
Revenue
$59.1K
Avg. price
$36.19
B0CJHRKV4T
$32.39·★4.6·1.3K revsAngel Kiss Purses for Women Small Hobo Shoulder Bags Vagen Leather Multi-Pocket Tote Bag with Zipper
Units sold1KB0CHJBYZYD
$39.99·★4.6·5.3K revsAngel Kiss Angelkiss Hobo Purses and handbags for Women Satchel Handbag Women Purses Large Daily Shoulder Bags
Units sold600
Trending Von Dutch Purse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DTDR9G7M leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0B3ML4KPK close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DTDR9G7M
Cute Womens Purses and Handbags, Blue Denim Shoulder Bag Cartoon Crossbody Bags With Detachable Strap
Price
$37.99
Rating
4.5
Reviews
203
Latest month sales
B0B3ML4KPK
Mini Small Denim Purse Jean Boston Barrel Bags Quilted Checkered Top Handle Canvas Tote Crossbody bags Satchel Handbag for Women,Blue
Price
$27.99
Rating
4.4
Reviews
356
Latest month sales
B0CHJBYZYD
Angel Kiss Angelkiss Hobo Purses and handbags for Women Satchel Handbag Women Purses Large Daily Shoulder Bags
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.6
Reviews
5.3K
Latest month sales
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