Vitamix 5200 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamix 5200 sales on Amazon US totaled 75,950 units in July 2026 (▼ 7.2% vs. the prior month), generating an estimated $8,585,734 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.9% of unit volume and 72.9% of revenue, while a typical listing is priced at $249.20. The keyword itself pulled 13,118 Amazon queries over the same period (▼ 21.9% MoM).
Zooming out to the 12-month window ending July 2026, the vitamix 5200 Top 50 moved 818,550 units and $111,085,421 in cumulative sales — an average of 68,213 units and $9,257,118 per month. Monthly throughput topped out at 166,850 units in November 2025 and dipped to 32,600 in May 2026, leaving the latest reading 52.1% higher than August 2025.
Vitamix 5200 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
76K
▼ 7.2% MoM
Monthly Revenue 2026/07
$8.6M
▼ 34.6% MoM
Top 10 Market Share 2026/07
86.9%
Vitamix 5200 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamix 5200 listing on Amazon US in July 2026 is ASIN B07CTBHQZK (Brand: NutriBullet), which sold 20,000 units at $49.98 apiece — equal to 26.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $6,262,070 in July 2026 — 86.9% of unit volume and 72.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamix 5200' on Amazon
July 2026
Is 86.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
10K
▲ 25.0%vs. prior month
$1M
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
9K
▲ 80.0%vs. prior month
$754.6K
latest month
12-month trend
B0BRDJ28B7
Nutribullet Full-Size Blender Combo, Single-Serve & Large Capacity, 1200W, 64oz Pitcher, 32oz Cup, Extractor Blade, 3-Speed, Pulse, Smoothies, Soups, Sauces, Easy Cleaning, Dark Gray, NBF50500
7K
▲ 16.7%vs. prior month
$579.1K
latest month
12-month trend
B00NGV4506
Ninja Professional Blender, 1000W, Total Crushing Tech, 72oz Pitcher, BL610 | 1000W Total Crushing blades crush ice & blend smoothies, sauces. XL 72-oz pitcher for family batches. Dishwasher-safe parts.
4K
▼ 20.0%vs. prior month
$373.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamix 5200 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing vitamix 5200 brand in July 2026, moving 35,000 units across 6 ASINs for 53.0% of Top 10 volume. NutriBullet follows with 30,000 units (45.5%), ahead of Vitamix on 1,000 units (1.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $83.32 to $484.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
6 ASINs in Top 10
53.0%
Units
35K
Revenue
$3.9M
Avg. price
$121.49
B0855B5Z6F
$99.98·★4.7·19.5K revsNinja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Units sold10KB00939I7EK
$159.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB0GH8PVFHS
$79.97·★4.7·346 revsNinja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Units sold9KB00NGV4506
$99.00·★4.6·57K revsNinja Professional Blender, 1000W, Total Crushing Tech, 72oz Pitcher, BL610 | 1000W Total Crushing blades crush ice & blend smoothies, sauces. XL 72-oz pitcher for family batches. Dishwasher-safe parts.
Units sold4KB0BMGSZMW9
$149.99·★4.7·5.3K revsNinja BN751 Professional Plus DUO Blender, 1400 Peak Watts, 3 Auto-IQ Programs for Smoothies, Frozen Drinks & Nutrient Extractions, 72-oz. Total Crushing Pitcher & (2) 24 oz. To-Go Cups, Black
Units sold1KB00939FV8K
$139.99·★4.7·45.7K revsNinja BL660 Professional Compact Smoothie & Food Processing Blender, 1100-Watts, 3 Functions -for Frozen Drinks, Smoothies, Sauces, & More, 72-oz.* Pitcher, (2) 16-oz. To-Go Cups & Spout Lids, Gray
Units sold1K
NutriBullet
3 ASINs in Top 10
45.5%
Units
30K
Revenue
$1.9M
Avg. price
$83.32
B07CTBHQZK
$49.98·★4.6·49.8K revsNutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20KB0BRDJ28B7
$89.99·★4.5·10.6K revsNutribullet Full-Size Blender Combo, Single-Serve & Large Capacity, 1200W, 64oz Pitcher, 32oz Cup, Extractor Blade, 3-Speed, Pulse, Smoothies, Soups, Sauces, Easy Cleaning, Dark Gray, NBF50500
Units sold7KB0CBWD3PN7
$109.99·★4.2·2.1K revsnutribullet® Ultra Personal Blender, 1200W, for Smoothies Shakes & Protein - Quietest Single-Serve Blender with Titanium Coated Blades, 3 BPA-Free Cups (32oz + 24oz), To-Go Lids, Dishwasher Safe, Gray
Units sold3K
Vitamix
1 ASIN in Top 10
1.5%
Units
1K
Revenue
$456.9K
Avg. price
$484.99
B008H4SLV6
$484.99·★4.4·8.3K revsVitamix 5200 Professional-Grade Blender, 64 oz. Container, Black | Kitchen Appliance for Smoothies, Soups and More, Variable Speed, Self-Cleaning, High Speed Switch, Stainless Blades
Units sold1K
Trending Vitamix 5200 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00939FV8K booked 1K units at $139.99, with ▼ 50.0% MoM change. On the growth side, B0C7XP2LQS leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B08QJSDBY4 close behind at ▲ 300.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00939FV8K
Ninja BL660 Professional Compact Smoothie & Food Processing Blender, 1100-Watts, 3 Functions -for Frozen Drinks, Smoothies, Sauces, & More, 72-oz.* Pitcher, (2) 16-oz. To-Go Cups & Spout Lids, Gray
Price
$139.99
Rating
4.7
Reviews
45.7K
Latest month sales
B0C7XP2LQS
Vitamix Explorian with Programs Blender, Black (Renewed Premium) | 3 Programs, 48 oz. Container, Professional-Grade for Smoothies, Soups, Pulse, Variable Speed, Self-Cleaning, Stainless Blades
Price
$379.95
Rating
4.5
Reviews
703
Latest month sales
B08QJSDBY4
Ninja Compact Kitchen System, Auto-iQ, 1200W, 72oz Pitcher, Grey, AMZ493BRN | 3 functions for smoothies, dough & frozen drinks with Auto-iQ. 72-oz pitcher, 40-oz processor bowl, 18-oz cup.
Unlock to view ASIN details and product titles
Price
$129.99
Rating
4.8
Reviews
8.3K
Latest month sales
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