Vitamin K2 Mk7 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin K2 Mk7 sales on Amazon US totaled 360,800 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $7,635,853 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 70.4% of revenue, while a typical listing is priced at $19.31. The keyword itself pulled 16,174 Amazon queries over the same period (▲ 11.5% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin k2 mk7 Top 50 moved 3,912,200 units and $82,220,926 in cumulative sales — an average of 326,017 units and $6,851,744 per month. Monthly throughput topped out at 377,100 units in June 2026 and dipped to 204,800 in May 2026, leaving the latest reading 22.5% higher than August 2025.
Vitamin K2 Mk7 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360.8K
▼ 4.3% MoM
Monthly Revenue 2026/07
$7.6M
▼ 3.2% MoM
Top 10 Market Share 2026/07
66.5%
Vitamin K2 Mk7 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin k2 mk7 listing on Amazon US in July 2026 is ASIN B07255MPRN (Brand: Sports Research), which sold 90,000 units at $23.95 apiece — equal to 24.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $5,375,600 in July 2026 — 66.5% of unit volume and 70.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin K2 Mk7' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07255MPRN
Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
90K
▼ 10.0%vs. prior month
$2.2M
latest month
12-month trend
B07K3VFVJC
Nutricost Vitamin D3 + K2 (5000 IU D3 / 100mcg MK7) 120 Softgels, GMO-Free | Gluten-Free
30K
▲ 0.0%vs. prior month
$448.5K
latest month
12-month trend
B0B4BG1WDM
Dr. Berg 7-in-1 Vitamin D3 K2 5000 IU | Naturally Derived D3 | 4X Lab-Tested & Verified | High Absorption Formula | K2 D3 Vitamin Supplement | 60 Capsules
30K
▲ 0.0%vs. prior month
$539.7K
latest month
12-month trend
B07YMJLTR6
Micro Ingredients Vitamin D3 K2 MK-7 10,000 IU Per Serving, 300 Softgels | Made with Virgin Coconut Oil, K2 200 mcg Per Serving. D3 & K2 Vitamin Supplement. Easy-to-Swallow. Non-GMO, Gluten Free.
20K
▼ 33.3%vs. prior month
$698.4K
latest month
12-month trend
B0F9F5JWXW
VEV Corefeel Vitamin D3 K2 10,000 IU Magnesium Supplement, 300 Softgels | Vitamin K2 as MK-7, Coconut Oil, Magnesium Glycinate & Malate, Zinc Citrate
20K
▲ 100.0%vs. prior month
$399.8K
latest month
12-month trend
B00CEYD5GG
Nature Made Vitamin K2 100 mcg, 30 Softgels | Vitamin K2 Supplement, Vitamin K2 MK7 Form to Help Support Healthy Bones, USP Verified, 30 Day Supply
10K
▲ 0.0%vs. prior month
$155.2K
latest month
12-month trend
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Best Vitamin K2 Mk7 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sports Research is the best-performing vitamin k2 mk7 brand in July 2026, moving 90,000 units across 1 ASIN for 37.5% of Top 10 volume. Nutricost follows with 40,000 units (16.7%), ahead of Dr. Berg Nutritionals on 30,000 units (12.5%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.45 to $23.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sports Research
1 ASIN in Top 10
37.5%
Units
90K
Revenue
$2.2M
Avg. price
$23.95
B07255MPRN
$23.95·★4.8·54.5K revsSports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
Units sold90K
Nutricost
2 ASINs in Top 10
16.7%
Units
40K
Revenue
$628K
Avg. price
$16.45
B07K3VFVJC
$14.95·★4.8·6.2K revsNutricost Vitamin D3 + K2 (5000 IU D3 / 100mcg MK7) 120 Softgels, GMO-Free | Gluten-Free
Units sold30KB09126BY8S
$17.95·★4.7·6.5K revsNutricost Vitamin K2 MK-7 100 mcg, 240 Softgels, Gluten Free, GMO-Free | MK7
Units sold10K
Dr. Berg Nutritionals
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$539.7K
Avg. price
$17.99
B0B4BG1WDM
$17.99·★4.7·26.5K revsDr. Berg 7-in-1 Vitamin D3 K2 5000 IU | Naturally Derived D3 | 4X Lab-Tested & Verified | High Absorption Formula | K2 D3 Vitamin Supplement | 60 Capsules
Units sold30K
Trending Vitamin K2 Mk7 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0H2M1NC5X leads positive momentum with ▲ 400.0% MoM growth on 3K units, with B0F9F5JWXW close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H2M1NC5X
VEV Corefeel Vitamin D3 K2 10,000 IU, 200 mcg MK-7, 300 Softgels | Coconut Oil, NSF Certified, Vitamin D3 & K2 Supplement
Price
$15.99
Rating
4.8
Reviews
171
Latest month sales
B0F9F5JWXW
VEV Corefeel Vitamin D3 K2 10,000 IU Magnesium Supplement, 300 Softgels | Vitamin K2 as MK-7, Coconut Oil, Magnesium Glycinate & Malate, Zinc Citrate
Price
$19.98
Rating
4.7
Reviews
3K
Latest month sales
B088B4L5WB
DEAL SUPPLEMENT Vitamin K2 MK-7 200mcg Per Serving, 240 Coconut Oil Softgels | Easily Absorbed Menaquinone-7 Form | Bone, Joint, & Immune Support – Non-GMO
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.6
Reviews
2.3K
Latest month sales
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