Vitamin E 1000 Iu Softgels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin E 1000 Iu Softgels sales on Amazon US totaled 99,000 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $1,797,919 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 52.4% of revenue, while a typical listing is priced at $21.35. The keyword itself pulled 13,205 Amazon queries over the same period (▼ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin e 1000 iu softgels Top 50 moved 1,199,150 units and $21,365,026 in cumulative sales — an average of 99,929 units and $1,780,419 per month. Monthly throughput topped out at 109,700 units in January 2026 and dipped to 60,350 in May 2026, leaving the latest reading 5.0% lower than August 2025.
Vitamin E 1000 Iu Softgels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
99K
▼ 7.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 4.0% MoM
Top 10 Market Share 2026/07
59.6%
Vitamin E 1000 Iu Softgels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin e 1000 iu softgels listing on Amazon US in July 2026 is ASIN B002QMB57C (Brand: Nature's Bounty), which sold 10,000 units at $7.88 apiece — equal to 10.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 59,000 units and $941,800 in July 2026 — 59.6% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin E 1000 Iu Softgels' on Amazon
July 2026









Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B002QMB57C
Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend

B0DZQG5YF6
Vitamin D3 K2 5000 IU 120mcg Magnesium Zinc B6 Quercetin Capsules 120 Count | 6-in-1 D3+K2 Supplements Supports Bone, Immune, Energy And Muscle Health, Gluten-Free, 4-Month Supply, USA Made by Sandhu's
9K
▲ 28.6%vs. prior month
$259.7K
latest month
12-month trend

B0002VG3PS
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
8K
▼ 11.1%vs. prior month
$111.2K
latest month
12-month trend

B00008I8NN
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
8K
▼ 20.0%vs. prior month
$154.6K
latest month
12-month trend

B0CPLF58RC
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count
5K
▼ 28.6%vs. prior month
$48.7K
latest month
12-month trend

B07BFSFCDS
Amazon Elements Vitamin E, 400 IU, 100 Softgels, 100 days of supply (Packaging may vary)
4K
▲ 0.0%vs. prior month
$35.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin E 1000 Iu Softgels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vitamin e 1000 iu softgels brand in July 2026, moving 16,000 units across 2 ASINs for 27.1% of Top 10 volume. Nature's Bounty follows with 10,000 units (16.9%), ahead of Sandhu's on 9,000 units (15.3%).
Volume is spread across 7 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.88 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
2 ASINs in Top 10
27.1%
Units
16K
Revenue
$265.8K
Avg. price
$17.61

B0002VG3PS
$13.89·★4.8·37.6K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
Units sold8K
B00008I8NN
$21.32·★4.8·37.6K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
Units sold8K
Nature's Bounty
1 ASIN in Top 10
16.9%
Units
10K
Revenue
$78.3K
Avg. price
$7.88

B002QMB57C
$7.88·★4.7·15.3K revsNature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
Units sold10K
Sandhu's
1 ASIN in Top 10
15.3%
Units
9K
Revenue
$259.7K
Avg. price
$26.99

B0DZQG5YF6
$26.99·★4.7·3.3K revsVitamin D3 K2 5000 IU 120mcg Magnesium Zinc B6 Quercetin Capsules 120 Count | 6-in-1 D3+K2 Supplements Supports Bone, Immune, Energy And Muscle Health, Gluten-Free, 4-Month Supply, USA Made by Sandhu's
Units sold9K
Trending Vitamin E 1000 Iu Softgels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0013OSMC0 leads positive momentum with ▲ 350.0% MoM growth on 900 units, with B0FFYKYP5L close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0013OSMC0
NOW Foods Supplements, Vitamin E-400 IU, D-Alpha Tocopheryl, Antioxidant Protection*, 250 Softgels
Price
$19.99
Rating
4.7
Reviews
3.8K
Latest month sales

B0FFYKYP5L
Vitamin E Oil, 75,000 IU Organic Pure Vitamin E Oil for Tightening Plump Skin, Reduce Fine Lines & Scars, Moisturizing Skin, Face & Full Body- 2Fl Oz
Price
$8.99
Rating
4.1
Reviews
1.4K
Latest month sales

B07N2HZ2LW
Vitamin E Oil - 100% Pure & Natural, 42,900 IU. Repair Dry, Damaged Skin from Surgery & Acne, Age Spots & Wrinkles. Boost Collagen for Moisturized, Youthful-looking Skin. d-alpha tocopherol
Unlock to view ASIN details and product titles
Price
$24.97
Rating
4.6
Reviews
13.6K
Latest month sales
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