Vitamin E 1000 Iu Softgels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Vitamin E 1000 Iu Softgels sales on Amazon US totaled 99,000 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $1,797,919 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 52.4% of revenue, while a typical listing is priced at $21.35. The keyword itself pulled 13,205 Amazon queries over the same period (▼ 1.6% MoM).

Zooming out to the 12-month window ending July 2026, the vitamin e 1000 iu softgels Top 50 moved 1,199,150 units and $21,365,026 in cumulative sales — an average of 99,929 units and $1,780,419 per month. Monthly throughput topped out at 109,700 units in January 2026 and dipped to 60,350 in May 2026, leaving the latest reading 5.0% lower than August 2025.

1.2MTotal units sold · Last 12 months
$21.4MTotal revenue · Last 12 months
13.2K▼ 1.6% MoM
Monthly search volume
$21.35Avg. price · July 2026

Vitamin E 1000 Iu Softgels Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales104.2K
Revenue$1.8M

2025/09

Sales102K
Revenue$1.8M

2025/10

Sales107.4K
Revenue$1.9M

2025/11

Sales107.8K
Revenue$1.9M

2025/12

Sales90.7K
Revenue$1.6M

2026/01

Sales109.7K
Revenue$1.9M

2026/02

Sales104.3K
Revenue$1.9M

2026/03

Sales104.5K
Revenue$1.9M

2026/04

Sales102.3K
Revenue$1.9M

2026/05

Sales60.4K
Revenue$1.1M

2026/06

Sales107K
Revenue$1.9M
99K

2026/07

Sales99K
Revenue$1.8M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

99K

▼ 7.5% MoM

Monthly Revenue 2026/07

$1.8M

▼ 4.0% MoM

Top 10 Market Share 2026/07

59.6%

See the Top 10 ASINs driving 59.6% of sales

Vitamin E 1000 Iu Softgels Market Share & Sales Concentration on Amazon US — July 2026

The most-sold vitamin e 1000 iu softgels listing on Amazon US in July 2026 is ASIN B002QMB57C (Brand: Nature's Bounty), which sold 10,000 units at $7.88 apiece — equal to 10.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.

The Top 10 ASINs account for 59,000 units and $941,800 in July 2026 — 59.6% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Vitamin E 1000 Iu Softgels' on Amazon

July 2026
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59.6% Volume Share 59K units sold
52.4% Revenue Share $941.8K estimated
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Top 5 Volume Share breakdown

B002QMB57C 10.1%
B0DZQG5YF6 9.1%
B0002VG3PS 8.1%
B00008I8NN 8.1%
B0CPLF58RC 5.1%
Others 59.6%
#1
Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten

B002QMB57C

Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten

$7.88·★ 4.7·15.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$78.3K

latest month

Monthly Trend

12-month trend

#2
Vitamin D3 K2 5000 IU 120mcg Magnesium Zinc B6 Quercetin Capsules 120 Count | 6-in-1 D3+K2 Supplements Supports Bone, Immune, Energy And Muscle Health, Gluten-Free, 4-Month Supply, USA Made by Sandhu's

B0DZQG5YF6

Vitamin D3 K2 5000 IU 120mcg Magnesium Zinc B6 Quercetin Capsules 120 Count | 6-in-1 D3+K2 Supplements Supports Bone, Immune, Energy And Muscle Health, Gluten-Free, 4-Month Supply, USA Made by Sandhu's

$26.99·★ 4.7·3.3K reviews
Monthly Sales

9K

▲ 28.6%

vs. prior month

Revenue

$259.7K

latest month

Monthly Trend

12-month trend

#3
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply

B0002VG3PS

Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply

$13.89·★ 4.8·37.6K reviews
Monthly Sales

8K

▼ 11.1%

vs. prior month

Revenue

$111.2K

latest month

Monthly Trend

12-month trend

#4
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply

B00008I8NN

Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply

$21.32·★ 4.8·37.6K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$154.6K

latest month

Monthly Trend

12-month trend

#5
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count

B0CPLF58RC

NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count

$8.05·★ 4.7·7K reviews
Monthly Sales

5K

▼ 28.6%

vs. prior month

Revenue

$48.7K

latest month

Monthly Trend

12-month trend

#6
Amazon Elements Vitamin E, 400 IU, 100 Softgels, 100 days of supply (Packaging may vary)

B07BFSFCDS

Amazon Elements Vitamin E, 400 IU, 100 Softgels, 100 days of supply (Packaging may vary)

$7.91·★ 4.7·8.9K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$35.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Vitamin E 1000 Iu Softgels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Nature Made is the best-performing vitamin e 1000 iu softgels brand in July 2026, moving 16,000 units across 2 ASINs for 27.1% of Top 10 volume. Nature's Bounty follows with 10,000 units (16.9%), ahead of Sandhu's on 9,000 units (15.3%).

Volume is spread across 7 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.88 to $26.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

27.1%
16.9%
15.3%
40.7%
Nature Made
Nature's Bounty
Sandhu's
Other brands
1

Nature Made

2 ASINs in Top 10

27.1%

Units

16K

Revenue

$265.8K

Avg. price

$17.61

  • Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply

    B0002VG3PS

    $13.89·★4.8·37.6K revs

    Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply

    Units sold8K
  • Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply

    B00008I8NN

    $21.32·★4.8·37.6K revs

    Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply

    Units sold8K
2

Nature's Bounty

1 ASIN in Top 10

16.9%

Units

10K

Revenue

$78.3K

Avg. price

$7.88

  • Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten

    B002QMB57C

    $7.88·★4.7·15.3K revs

    Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten

    Units sold10K
3

Sandhu's

1 ASIN in Top 10

15.3%

Units

9K

Revenue

$259.7K

Avg. price

$26.99

  • Vitamin D3 K2 5000 IU 120mcg Magnesium Zinc B6 Quercetin Capsules 120 Count | 6-in-1 D3+K2 Supplements Supports Bone, Immune, Energy And Muscle Health, Gluten-Free, 4-Month Supply, USA Made by Sandhu's

    B0DZQG5YF6

    $26.99·★4.7·3.3K revs

    Vitamin D3 K2 5000 IU 120mcg Magnesium Zinc B6 Quercetin Capsules 120 Count | 6-in-1 D3+K2 Supplements Supports Bone, Immune, Energy And Muscle Health, Gluten-Free, 4-Month Supply, USA Made by Sandhu's

    Units sold9K

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