Vitamin B6 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin B6 sales on Amazon US totaled 260,000 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $4,806,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 58.1% of revenue, while a typical listing is priced at $17.60. The keyword itself pulled 49,216 Amazon queries over the same period (▲ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin b6 Top 50 moved 3,024,300 units and $52,566,088 in cumulative sales — an average of 252,025 units and $4,380,507 per month. Monthly throughput topped out at 277,200 units in January 2026 and dipped to 160,500 in May 2026, leaving the latest reading 0.3% lower than August 2025.
Vitamin B6 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
260K
▼ 5.9% MoM
Monthly Revenue 2026/07
$4.8M
▼ 1.9% MoM
Top 10 Market Share 2026/07
56.9%
Vitamin B6 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin b6 listing on Amazon US in July 2026 is ASIN B005D0DTS2 (Brand: Nature Made), which sold 30,000 units at $9.89 apiece — equal to 11.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 148,000 units and $2,790,870 in July 2026 — 56.9% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin B6' on Amazon
July 2026
![NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply] (ASIN B0CHKVFDVN), rank #8 by monthly sales volume for 'Vitamin B6' on Amazon](https://m.media-amazon.com/images/I/71xmk3fvnoL._AC_UY512_.jpg)
Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005D0DTS2
Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply
30K
▲ 0.0%vs. prior month
$295.2K
latest month
12-month trend
B0014D2GEK
Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets
20K
▼ 33.3%vs. prior month
$245.8K
latest month
12-month trend
B00HST919C
Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified
20K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B0C9JX95NV
NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
20K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B00CFD0TC4
Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2, B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 60 Capsules (30 Servings)
10K
▲ 0.0%vs. prior month
$182.5K
latest month
12-month trend
B00JYFN6DU
Pure Encapsulations B-Complex Plus, 120 Capsules | B Vitamins Supplement to Support Neurological Health, Cardiovascular Health, Energy Levels and Nervous System Support*
10K
▲ 0.0%vs. prior month
$420K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin B6 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vitamin b6 brand in July 2026, moving 40,000 units across 2 ASINs for 27.0% of Top 10 volume. Nature's Bounty follows with 20,000 units (13.5%), ahead of THORNE on 20,000 units (13.5%).
Volume is spread across 9 brands, with the top three holding 54.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.19 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
2 ASINs in Top 10
27.0%
Units
40K
Revenue
$397K
Avg. price
$10.19
B005D0DTS2
$9.89·★4.7·44K revsNature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply
Units sold30KB018EAQ6YG
$10.49·★4.8·6.2K revsNature Made Vitamin B6 100mg, 100 Tablets | B6 Vitamins for Energy Metabolism Support, Helps Support Nervous System Function, Gluten Free, 100 Day Supply
Units sold10K
Nature's Bounty
1 ASIN in Top 10
13.5%
Units
20K
Revenue
$245.8K
Avg. price
$12.54
B0014D2GEK
$12.54·★4.7·60.3K revsNature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets
Units sold20K
THORNE
1 ASIN in Top 10
13.5%
Units
20K
Revenue
$540K
Avg. price
$27.00
B00HST919C
$27.00·★4.7·4.7K revsThorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified
Units sold20K
Trending Vitamin B6 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B018EAQ6YG booked 10K units at $10.49, with ▲ 25.0% MoM change. On the growth side, B005DXM34A leads positive momentum with ▲ 1400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B018EAQ6YG
Nature Made Vitamin B6 100mg, 100 Tablets | B6 Vitamins for Energy Metabolism Support, Helps Support Nervous System Function, Gluten Free, 100 Day Supply
Price
$10.49
Rating
4.8
Reviews
6.2K
Latest month sales
B0DZQG5YF6
Vitamin D3 K2 5000 IU 120mcg Magnesium Zinc B6 Quercetin Capsules 120 Count | 6-in-1 D3+K2 Supplements Supports Bone, Immune, Energy And Muscle Health, Gluten-Free, 4-Month Supply, USA Made by Sandhu's
Price
$29.99
Rating
4.7
Reviews
3.3K
Latest month sales
B005DXM34A
Nature Made Stress B Complex Supplement with Vitamin C & Zinc, 75 Tablets | B Complex Vitamins for Women and Men, Immune Support Supplement, Provides All 8 Essential B Vitamins, 75 Day Supply
Unlock to view ASIN details and product titles
Price
$10.49
Rating
4.7
Reviews
10.6K
Latest month sales
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