Vitamin A Supplement Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin A Supplement sales on Amazon US totaled 652,700 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $13,569,109 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 55.4% of revenue, while a typical listing is priced at $19.25. The keyword itself pulled 15,083 Amazon queries over the same period (▼ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin a supplement Top 50 moved 7,791,450 units and $161,256,541 in cumulative sales — an average of 649,288 units and $13,438,045 per month. Monthly throughput topped out at 742,800 units in January 2026 and dipped to 383,700 in May 2026, leaving the latest reading 5.7% higher than August 2025.
Vitamin A Supplement Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
652.7K
▼ 11.8% MoM
Monthly Revenue 2026/07
$13.6M
▼ 14.1% MoM
Top 10 Market Share 2026/07
53.6%
Vitamin A Supplement Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin a supplement listing on Amazon US in July 2026 is ASIN B001F71XAI (Brand: ONE A DAY), which sold 40,000 units at $13.99 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 350,000 units and $7,512,800 in July 2026 — 53.6% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin A Supplement' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07BXVFC32
Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
40K
▼ 20.0%vs. prior month
$791.6K
latest month
12-month trend
B0DCZYSJKT
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Free, Clean Label, Three Fruit Flavors, 60 Gummies (30 Day Supply)
40K
▲ 0.0%vs. prior month
$714K
latest month
12-month trend
B0BL1Z8MVD
Qunol Ultra CoQ10 100mg, 3X Better Absorption, Antioxidant, 90 Softgels | #1 Cardiologist Recommended Supplement for Heart Health, Coenzyme Q10 Supplement to support Vascular Health & Cellular Energy
40K
▲ 0.0%vs. prior month
$904K
latest month
12-month trend
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin A Supplement Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ONE A DAY is the best-performing vitamin a supplement brand in July 2026, moving 40,000 units across 1 ASIN for 11.4% of Top 10 volume. THORNE follows with 40,000 units (11.4%), ahead of Nature Made on 40,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 34.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ONE A DAY
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$608K
Avg. price
$13.99
B001F71XAI
$13.99·★4.7·58.3K revsOne A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
Units sold40K
THORNE
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$1.4M
Avg. price
$36.00
B00FOTMGTU
$36.00·★4.3·7.6K revsTHORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold40K
Nature Made
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$791.6K
Avg. price
$21.25
B07BXVFC32
$21.25·★4.7·41.8K revsNature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
Units sold40K
Trending Vitamin A Supplement Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F9F5JWXW leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DVBKH321 close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F9F5JWXW
VEV Corefeel Vitamin D3 K2 10,000 IU Magnesium Supplement, 300 Softgels | Vitamin K2 as MK-7, Coconut Oil, Magnesium Glycinate & Malate, Zinc Citrate
Price
$19.98
Rating
4.7
Reviews
3.1K
Latest month sales
B0DVBKH321
Nature Made Hair Growth Softgels, 30 Softgels | Clinically Studied Lustriva + Biotin, Vitamin C & A, Hair Growth Vitamins, Support Healthy Hair as You Age, 30 Day Supply
Price
$19.68
Rating
4.4
Reviews
988
Latest month sales
B0F46N6TY9
Vitafusion GLP1 Vitamin Supplement Support Gummy | 90 Multivitamin Gummies | for Adult Women & Men | Vitamin & Mineral Blend | Yummy Citrus Berry Flavor | Gluten and Dairy Free Supplement
Unlock to view ASIN details and product titles
Price
$8.29
Rating
4.5
Reviews
1.4K
Latest month sales
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