Vit D Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vit D sales on Amazon US totaled 902,000 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $15,742,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 47.1% of revenue, while a typical listing is priced at $17.83. The keyword itself pulled 18,707 Amazon queries over the same period (▲ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the vit d Top 50 moved 10,075,000 units and $173,977,510 in cumulative sales — an average of 839,583 units and $14,498,126 per month. Monthly throughput topped out at 977,000 units in June 2026 and dipped to 525,000 in May 2026, leaving the latest reading 15.8% higher than August 2025.
Vit D Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
902K
▼ 7.7% MoM
Monthly Revenue 2026/07
$15.7M
▼ 5.8% MoM
Top 10 Market Share 2026/07
46.6%
Vit D Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vit d listing on Amazon US in July 2026 is ASIN B07255MPRN (Brand: Sports Research), which sold 90,000 units at $23.95 apiece — equal to 10.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 420,000 units and $7,407,500 in July 2026 — 46.6% of unit volume and 47.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vit D' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07255MPRN
Sports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
90K
▼ 10.0%vs. prior month
$2.2M
latest month
12-month trend
B004U3Y8OM
Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
50K
▲ 0.0%vs. prior month
$487K
latest month
12-month trend
B00GB85JR4
NatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels | Vitamin D 125 mcg - Organic Extra Virgin Olive Oil - Muscle & Bone Support - Gluten Free & USA Manufactured - 1-Year Supply
50K
▲ 0.0%vs. prior month
$749.5K
latest month
12-month trend
B09SR2KX9D
Nature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
50K
▼ 28.6%vs. prior month
$634.5K
latest month
12-month trend
B09KCD4D7F
Centrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zinc for Memory and Cognition - 200 Tablets
30K
▲ 0.0%vs. prior month
$569.7K
latest month
12-month trend
B0BZ8TMDQ5
Pure Encapsulations Vitamin D3 & K2, 120 Capsules | Bone and Vascular Health Support*, Immune Function Support*, Gluten-Free, Non-GMO, with Vitamin D3 and K2
30K
▼ 25.0%vs. prior month
$1.1M
latest month
12-month trend
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Best Vit D Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vit d brand in July 2026, moving 130,000 units across 3 ASINs for 31.0% of Top 10 volume. Sports Research follows with 90,000 units (21.4%), ahead of NatureWise on 50,000 units (11.9%).
With 8 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.98 to $23.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
3 ASINs in Top 10
31.0%
Units
130K
Revenue
$1.6M
Avg. price
$12.34
B004U3Y8OM
$8.44·★4.8·61.2K revsNature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
Units sold50KB09SR2KX9D
$12.59·★4.7·10.9K revsNature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
Units sold50KB004GJYTF8
$15.99·★4.8·25.1K revsNature Made Vitamin D3 2000 IU (50 mcg), 250 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 250 Day Supply
Units sold30K
Sports Research
1 ASIN in Top 10
21.4%
Units
90K
Revenue
$2.2M
Avg. price
$23.95
B07255MPRN
$23.95·★4.8·54.6K revsSports Research® Vegan Vitamin D3 + K2 w/Coconut Oil, 60 Count Plantgels™ | Plant-Based Vitamin D 5000iu/125mcg & Soy-Free Vitamin K 100mcg for Bone & Immune Support - Vegan Certified · Non-GMO
Units sold90K
NatureWise
1 ASIN in Top 10
11.9%
Units
50K
Revenue
$749.5K
Avg. price
$11.98
B00GB85JR4
$11.98·★4.8·158.6K revsNatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels | Vitamin D 125 mcg - Organic Extra Virgin Olive Oil - Muscle & Bone Support - Gluten Free & USA Manufactured - 1-Year Supply
Units sold50K
Trending Vit D Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B4BG1WDM booked 30K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B004U3Y8NI leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0F9F5JWXW close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B4BG1WDM
Dr. Berg 7-in-1 Vitamin D3 K2 5000 IU | Naturally Derived D3 | 4X Lab-Tested & Verified | High Absorption Formula | K2 D3 Vitamin Supplement | 60 Capsules
Price
$17.99
Rating
4.7
Reviews
26.5K
Latest month sales
B004U3Y8NI
Nature Made Vitamin D3 2000 IU (50 mcg), 220 Vitamin D Tablets | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 220 Day Supply
Price
$13.78
Rating
4.7
Reviews
26.5K
Latest month sales
B0F9F5JWXW
VEV Corefeel Vitamin D3 K2 10,000 IU Magnesium Supplement, 300 Softgels | Vitamin K2 as MK-7, Coconut Oil, Magnesium Glycinate & Malate, Zinc Citrate
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.7
Reviews
3K
Latest month sales
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