Virgin Coconut Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Virgin Coconut Oil sales on Amazon US totaled 196,200 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $2,451,935 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 55.1% of revenue, while a typical listing is priced at $15.68. The keyword itself pulled 14,659 Amazon queries over the same period (▼ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the virgin coconut oil Top 50 moved 2,552,050 units and $31,903,678 in cumulative sales — an average of 212,671 units and $2,658,640 per month. Monthly throughput topped out at 253,200 units in January 2026 and dipped to 116,800 in May 2026, leaving the latest reading 19.9% lower than August 2025.
Virgin Coconut Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196.2K
▼ 11.3% MoM
Monthly Revenue 2026/07
$2.5M
▼ 10.2% MoM
Top 10 Market Share 2026/07
65.2%
Virgin Coconut Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold virgin coconut oil listing on Amazon US in July 2026 is ASIN B07PG9FG6J (Brand: Amazon Grocery), which sold 40,000 units at $7.17 apiece — equal to 20.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $1,351,660 in July 2026 — 65.2% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Virgin Coconut Oil' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PG9FG6J
Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
40K
▲ 0.0%vs. prior month
$287.2K
latest month
12-month trend
B07346X1R5
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
20K
▲ 0.0%vs. prior month
$195.2K
latest month
12-month trend
B004NTCE1M
Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce
10K
▼ 50.0%vs. prior month
$98.4K
latest month
12-month trend
B00DS842HS
Viva Naturals Organic Coconut Oil, 16 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B00PMR3QF2
Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B0181U4TOI
Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 16 Fl Oz | Liquid Coconut MCT Oil with C8 Caprylic & C10 Capric Acids, 14 g Medium Chain Triglycerides per Serving, Non-GMO
10K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Virgin Coconut Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing virgin coconut oil brand in July 2026, moving 40,000 units across 1 ASIN for 31.3% of Top 10 volume. Handcraft Blends follows with 20,000 units (15.6%), ahead of Viva Naturals on 16,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 59.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.17 to $16.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
1 ASIN in Top 10
31.3%
Units
40K
Revenue
$287.2K
Avg. price
$7.17
B07PG9FG6J
$7.17·★4.7·29.7K revsAmazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
Units sold40K
Handcraft Blends
1 ASIN in Top 10
15.6%
Units
20K
Revenue
$195.2K
Avg. price
$9.99
B07346X1R5
$9.99·★4.6·39.3K revsHandcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
Units sold20K
Viva Naturals
2 ASINs in Top 10
12.5%
Units
16K
Revenue
$231.8K
Avg. price
$16.97
B00DS842HS
$11.95·★4.7·116.7K revsViva Naturals Organic Coconut Oil, 16 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil
Units sold10KB00HNTPF7E
$21.99·★4.7·116.7K revsViva Naturals Organic Coconut Oil, 54 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil
Units sold6K
Trending Virgin Coconut Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00KK679FS booked 5K units at $7.44, with ▲ 25.0% MoM change. On the growth side, B00Y8HZS1W leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0F48Z7MJW close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00KK679FS
365 by Whole Foods Market, Organic Unrefined Coconut Oil Virgin, 14 Fl Oz
Price
$7.44
Rating
4.7
Reviews
5.5K
Latest month sales
B00Y8HZS1W
Island Fresh Organic Coconut Oil, Extra Virgin, Cold-Pressed, 54 fl oz – USDA Organic, Non-GMO for Cooking, Baking, Hair and Skin
Price
$19.76
Rating
4.8
Reviews
8.6K
Latest month sales
B0F48Z7MJW
Organic Fractionated Coconut Oil | 100% Pure, Cold-Pressed | USDA Certified Organic | Amber Glass Bottle with Glass Dropper | For Face, Skin, & Hair - 1 Fl Oz
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
439
Latest month sales
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