Vintage Halloween Decor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vintage Halloween Decor sales on Amazon US totaled 23,200 units in July 2026 (▲ 236.2% vs. the prior month), generating an estimated $378,272 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 39.7% of revenue, while a typical listing is priced at $16.52. The keyword itself pulled 53,026 Amazon queries over the same period (▲ 89.7% MoM).
Zooming out to the 12-month window ending July 2026, the vintage halloween decor Top 50 moved 383,950 units and $5,010,094 in cumulative sales — an average of 31,996 units and $417,508 per month. Monthly throughput topped out at 133,200 units in October 2025 and dipped to 2,550 in May 2026, leaving the latest reading 57.4% lower than August 2025.
Vintage Halloween Decor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.2K
▲ 236.2% MoM
Monthly Revenue 2026/07
$378.3K
▲ 244.4% MoM
Top 10 Market Share 2026/07
47.4%
Vintage Halloween Decor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vintage halloween decor listing on Amazon US in July 2026 is ASIN B07TC687GQ (Brand: JIALEEY), which sold 2,000 units at $6.99 apiece — equal to 8.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,000 units and $150,330 in July 2026 — 47.4% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vintage Halloween Decor' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07TC687GQ
125 PCS Vintage Skeleton Key Set Charms, JIALEEY Mixed Antique Style Bronze Brass for Pendant DIY Jewelry Making Wedding Party Favors
2K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0C7VB4GSM
120 Pcs 3D Halloween Decorations Bats Decor,5 Sizes Bats Wall Decor Indoor | Scary Bat Stickers, Halloween Decorations for Bedroom Bathroom, Door Wall Party Decorations
1K
▲ 400.0%vs. prior month
$4K
latest month
12-month trend
B0F831L31B
Piteno® 140Pcs Bats Halloween Decorations Party Supplies, Realistic PVC 3D Black Scary Bat Stickers for Creepy Home Decor Halloween Party Decorations DIY Wall Window Decal Bathroom Indoor
1K
▲ 1900.0%vs. prior month
$7.6K
latest month
12-month trend
B09C5Q8S89
5Pcs Halloween Creepy Cloth Black 30×72inch - Halloween Decorations Clearance - Creepy Spooky Halloween Decorations Outdoor Indoor
1K
▲ 400.0%vs. prior month
$6.5K
latest month
12-month trend
B0C452J5HT
kakoya Flameless Floating Candles with Wand，20 Pcs Magic LED Hanging Taper Candles，Flickering Battery Operated Taper Candle with Wand Remote for Halloween Decorations Best Gift（White）
1K
▲ 233.3%vs. prior month
$25.6K
latest month
12-month trend
B0F6T49NLY
Halloween Decorations -2 Packs Spooky Light Up Ghosts with Lights | Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor
1K
▲ 900.0%vs. prior month
$19.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vintage Halloween Decor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JIALEEY is the best-performing vintage halloween decor brand in July 2026, moving 2,000 units across 1 ASIN for 18.2% of Top 10 volume. FestalMart follows with 2,000 units (18.2%), ahead of Yetonamr on 1,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.49 to $23.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JIALEEY
1 ASIN in Top 10
18.2%
Units
2K
Revenue
$14K
Avg. price
$6.99
B07TC687GQ
$6.99·★4.6·8.7K revs125 PCS Vintage Skeleton Key Set Charms, JIALEEY Mixed Antique Style Bronze Brass for Pendant DIY Jewelry Making Wedding Party Favors
Units sold2K
FestalMart
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$46.4K
Avg. price
$23.49
B0D2KHK6P4
$19.99·★4.3·229 revsHalloween Decorations-3 Marquee Light up Letters "BOO" Decorative Sign | Halloween Decor for Kitchen Tabletop Fireplace Mantel Party Indoor
Units sold1KB0GZDVZLPW
$26.99·★3.2·46 revsHalloween Decorations-Set of 2 Light-Up Ghosts with Witch Hats | Ghost Table Centerpiece-Spooky Tabletop Decor for Mantel Dining Table Party Indoor Home Decor
Units sold1K
Yetonamr
1 ASIN in Top 10
9.1%
Units
1K
Revenue
$4K
Avg. price
$4.49
B0C7VB4GSM
$4.49·★4.6·550 revs120 Pcs 3D Halloween Decorations Bats Decor,5 Sizes Bats Wall Decor Indoor | Scary Bat Stickers, Halloween Decorations for Bedroom Bathroom, Door Wall Party Decorations
Units sold1K
Trending Vintage Halloween Decor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F831L31B booked 1K units at $5.99, with ▲ 1900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F831L31B
Piteno® 140Pcs Bats Halloween Decorations Party Supplies, Realistic PVC 3D Black Scary Bat Stickers for Creepy Home Decor Halloween Party Decorations DIY Wall Window Decal Bathroom Indoor
Price
$5.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0F6T49NLY
Halloween Decorations -2 Packs Spooky Light Up Ghosts with Lights | Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor
Price
$16.99
Rating
3.8
Reviews
224
Latest month sales
B0D2KHK6P4
Halloween Decorations-3 Marquee Light up Letters "BOO" Decorative Sign | Halloween Decor for Kitchen Tabletop Fireplace Mantel Party Indoor
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
229
Latest month sales
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