Vikings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vikings sales on Amazon US totaled 7,200 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $317,420 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.3% of unit volume and 98.4% of revenue, while a typical listing is priced at $29.00. The keyword itself pulled 35,718 Amazon queries over the same period (▼ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the vikings Top 50 moved 94,300 units and $3,320,143 in cumulative sales — an average of 7,858 units and $276,679 per month. Monthly throughput topped out at 11,400 units in December 2025 and dipped to 5,050 in May 2026, leaving the latest reading 8.3% higher than August 2025.
Vikings Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.2K
▼ 12.3% MoM
Monthly Revenue 2026/07
$317.4K
▼ 6.7% MoM
Top 10 Market Share 2026/07
99.3%
Vikings Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vikings listing on Amazon US in July 2026 is ASIN B0DSGP2GML (Brand: Monster), which sold 4,000 units at $36.18 apiece — equal to 55.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,150 units and $312,286 in July 2026 — 99.3% of unit volume and 98.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vikings' on Amazon
July 2026
Is 99.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DSGP2GML
Monster Energy Juice Viking Berry, Energy Drink, 16 Ounce | Energy + Juice, Pack of 15
4K
▲ 0.0%vs. prior month
$125.9K
latest month
12-month trend
B094DX54WJ
Happy Viking Plant-Based Vegan Protein Powder +100 Superfoods - Chocolate | Meal replacement shake, 30g plant protein, 10g fiber, gluten-free, non-GMO, Venus Williams Protein Powder,15 meals
1K
▼ 50.0%vs. prior month
$57.3K
latest month
12-month trend
B011L8WJIA
Vikings Blade Double Edge Safety Razor for Men + 5 Swedish Steel Blades + Luxury Case. Smooth, Reusable, Eco-Friendly (The Chieftain)
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0FS8SGVL3
Viking PureGlide Pro 3-Ply Nonstick Frying Pans, Made without PFAS, 2-Piece Induction Fry Pan Set, 9.5 and 11-Inch, Metal Utensil Safe Titanium Nonstick Surface, Oven Safe to 600F
400
▲ 100.0%vs. prior month
$88.2K
latest month
12-month trend
B08872H636
Viking Revolution Extreme Hold Pomade - Extra Firm, High Shine 4 oz (2Pack) | Extra Firm, Strong Hold Formula - High Shine Finish - Water-Based, Easy Wash Out - 2 Pack Value
300
▼ 25.0%vs. prior month
$5.7K
latest month
12-month trend
B084JQGGMG
Northwest NFL Minnesota Vikings Unisex-Adult Beach Towel, 30" x 60", Stripes
200
▲ 0.0%vs. prior month
$2.6K
latest month
12-month trend
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Best Vikings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Monster is the best-performing vikings brand in July 2026, moving 4,000 units across 1 ASIN for 55.9% of Top 10 volume. Happy Viking follows with 1,000 units (14.0%), ahead of Vikings Blade on 1,000 units (14.0%).
With 10 brands splitting the Top 10 and 83.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.97 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Monster
1 ASIN in Top 10
55.9%
Units
4K
Revenue
$125.9K
Avg. price
$36.18
B0DSGP2GML
$36.18·★4.8·1.2K revsMonster Energy Juice Viking Berry, Energy Drink, 16 Ounce | Energy + Juice, Pack of 15
Units sold4K
Happy Viking
1 ASIN in Top 10
14.0%
Units
1K
Revenue
$57.3K
Avg. price
$59.99
B094DX54WJ
$59.99·★4.2·962 revsHappy Viking Plant-Based Vegan Protein Powder +100 Superfoods - Chocolate | Meal replacement shake, 30g plant protein, 10g fiber, gluten-free, non-GMO, Venus Williams Protein Powder,15 meals
Units sold1K
Vikings Blade
1 ASIN in Top 10
14.0%
Units
1K
Revenue
$25K
Avg. price
$24.97
B011L8WJIA
$24.97·★4.5·17.4K revsVikings Blade Double Edge Safety Razor for Men + 5 Swedish Steel Blades + Luxury Case. Smooth, Reusable, Eco-Friendly (The Chieftain)
Units sold1K
Trending Vikings Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FS8SGVL3 leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FS8SGVL3
Viking PureGlide Pro 3-Ply Nonstick Frying Pans, Made without PFAS, 2-Piece Induction Fry Pan Set, 9.5 and 11-Inch, Metal Utensil Safe Titanium Nonstick Surface, Oven Safe to 600F
Price
$198.40
Rating
4.4
Reviews
232
Latest month sales
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