Victorinox Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Victorinox Knives sales on Amazon US totaled 32,700 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $1,022,367 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 53.6% of revenue, while a typical listing is priced at $35.67. The keyword itself pulled 54,212 Amazon queries over the same period (▲ 22.5% MoM).
Zooming out to the 12-month window ending July 2026, the victorinox knives Top 50 moved 292,550 units and $10,208,482 in cumulative sales — an average of 24,379 units and $850,707 per month. Monthly throughput topped out at 39,350 units in December 2025 and dipped to 15,350 in May 2026, leaving the latest reading 58.0% higher than August 2025.
Victorinox Knives Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.7K
▼ 4.9% MoM
Monthly Revenue 2026/07
$1M
▼ 10.3% MoM
Top 10 Market Share 2026/07
57.8%
Victorinox Knives Market Share & Sales Concentration on Amazon US — July 2026
The most-sold victorinox knives listing on Amazon US in July 2026 is ASIN B008M5U1C2 (Brand: Victorinox), which sold 4,000 units at $48.59 apiece — equal to 12.2% of every unit tracked in this report.
The Top 10 ASINs account for 18,900 units and $548,251 in July 2026 — 57.8% of unit volume and 53.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Victorinox Knives' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
4K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B092DZCM42
Victorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red) | Swiss made compact multi-tool with scissors, nail file, tweezers, and toothpick. Durable iconic stainless steel construction
4K
▲ 0.0%vs. prior month
$95.9K
latest month
12-month trend
B0061SWLKW
Victorinox Swiss Classic 3.25" Paring Knife, Straight Edge Spear Point | Indispensable vegetable knife with a black ergonomic non-slip handle, NSF approved and dishwasher safe kitchen cutlery
3K
▼ 25.0%vs. prior month
$24K
latest month
12-month trend
B000MLQNZI
Victorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
2K
▲ 0.0%vs. prior month
$56.3K
latest month
12-month trend
B0000CFDD5
Victorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
1K
▲ 11.1%vs. prior month
$29.3K
latest month
12-month trend
B0001P151W
Victorinox Huntsman Swiss Army Knife, 15 Functions, Swiss Made Pocket Knife with Large Blade, Screwdriver, Scissors and Wood Saw - Red
1K
▲ 0.0%vs. prior month
$39.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Victorinox Knives Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0000CFDD5 booked 1K units at $28.83, with ▲ 11.1% MoM change. On the growth side, B0FHWQF25M leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0000CFDD5
Victorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
Price
$28.83
Rating
4.8
Reviews
3.6K
Latest month sales
B000WLFNLI
Victorinox Swiss Classic 4.3 In Tomato and Table Knife,Serrated Blade, Red | stainless steel blade for precision cutting of soft-skin fruits and vegetables. Ergonomic non-slip handle.
Price
$19.37
Rating
4.8
Reviews
4.5K
Latest month sales
B0FHWQF25M
Victorinox Swiss Classic 3 in Serrated Paring Knife, Pointed Tip, Red | Swiss made stainless steel vegetable knife with ultrasharp wavy edge and ergonomic handle. Dishwasher safe kitchen tool
Unlock to view ASIN details and product titles
Price
$8.00
Rating
4.7
Reviews
18
Latest month sales
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