Victorinox Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Victorinox Knife sales on Amazon US totaled 32,850 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $1,016,915 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 54.9% of revenue, while a typical listing is priced at $37.29. The keyword itself pulled 14,089 Amazon queries over the same period (▲ 10.7% MoM).
Zooming out to the 12-month window ending July 2026, the victorinox knife Top 50 moved 326,500 units and $10,551,547 in cumulative sales — an average of 27,208 units and $879,296 per month. Monthly throughput topped out at 46,900 units in December 2025 and dipped to 16,700 in May 2026, leaving the latest reading 43.1% higher than August 2025.
Victorinox Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.9K
▼ 7.5% MoM
Monthly Revenue 2026/07
$1M
▼ 9.7% MoM
Top 10 Market Share 2026/07
57.8%
Victorinox Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold victorinox knife listing on Amazon US in July 2026 is ASIN B008M5U1C2 (Brand: Victorinox), which sold 4,000 units at $47.20 apiece — equal to 12.2% of every unit tracked in this report.
The Top 10 ASINs account for 19,000 units and $557,830 in July 2026 — 57.8% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Victorinox Knife' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
4K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B092DZCM42
Victorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red)
4K
▲ 0.0%vs. prior month
$95.9K
latest month
12-month trend
B0061SWLKW
Victorinox Swiss Classic 3.25" Paring Knife, Straight Edge Spear Point | Indispensable vegetable knife with a black ergonomic non-slip handle, NSF approved and dishwasher safe kitchen cutlery
3K
▼ 25.0%vs. prior month
$24K
latest month
12-month trend
B000MLQNZI
Victorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
2K
▲ 0.0%vs. prior month
$56.3K
latest month
12-month trend
B0000CFDD5
Victorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
1K
▲ 11.1%vs. prior month
$29.3K
latest month
12-month trend
B0001P151W
Victorinox Huntsman Swiss Army Knife, 15 Functions, Swiss Made Pocket Knife with Large Blade, Screwdriver, Scissors and Wood Saw - Red
1K
▲ 0.0%vs. prior month
$39.1K
latest month
12-month trend
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Best Victorinox Knife Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Victorinox is the best-performing victorinox knife brand in July 2026, moving 18,000 units across 9 ASINs for 94.7% of Top 10 volume. Mercer Culinary follows with 1,000 units (5.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.78 to $36.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Victorinox
9 ASINs in Top 10
94.7%
Units
18K
Revenue
$536.8K
Avg. price
$36.10
B008M5U1C2
$47.20·★4.8·14.9K revsVictorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Units sold4KB092DZCM42
$23.85·★4.8·14K revsVictorinox Classic SD Swiss Army Knife, Compact, 7 Functions, Swiss Made Pocket Knife with Small Blade, Screwdriver and Key Ring - Style Icon (Red)
Units sold4KB0061SWLKW
$8.00·★4.7·7.4K revsVictorinox Swiss Classic 3.25" Paring Knife, Straight Edge Spear Point | Indispensable vegetable knife with a black ergonomic non-slip handle, NSF approved and dishwasher safe kitchen cutlery
Units sold3KB000MLQNZI
$35.00·★4.9·2.6K revsVictorinox Rambler Swiss Army Knife, 10-Function Pocket Knife, Red | Swiss-made multitool, compact pocket knife, multiple functions, everyday readiness
Units sold2KB0000CFDD5
$31.09·★4.8·3.7K revsVictorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
Units sold1KB0001P151W
$43.99·★4.8·19.6K revsVictorinox Huntsman Swiss Army Knife, 15 Functions, Swiss Made Pocket Knife with Large Blade, Screwdriver, Scissors and Wood Saw - Red
Units sold1KB0019WQDOU
$26.76·★4.8·4.2K revsVictorinox Fibrox 6-In Curved Boning & Fillet Knife, Flexible Steel Blade | Ergonomic non-slip handle for meat and poultry, Swiss made precision tool, NSF approved professional grade kitchen cutlery
Units sold1KB015PAU6YE
$43.99·★4.8·8.7K revsVictorinox Huntsman Swiss Army Knife, 15 Functions, Swiss Made Pocket Knife with Large Blade, Screwdriver, Scissors and Wood Saw - Red
Units sold1KB0001GS19K
$65.00·★4.8·2K revsVictorinox Explorer Swiss Army Knife - 16 Function Pocket Tool - Red | Swiss Made Multi-Tool with Magnifying Glass, Phillips Screwdriver, Scissors, 2 Blades, and Can Opener - 91 mm Compact Size
Units sold1K
Mercer Culinary
1 ASIN in Top 10
5.3%
Units
1K
Revenue
$21K
Avg. price
$28.78
B000PS2XI4
$28.78·★4.7·6.1K revsMercer Culinary M22608 Millennia Black Handle, 8-Inch, Chef's Knife
Units sold1K
Trending Victorinox Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0000CFDD5 booked 1K units at $31.09, with ▲ 11.1% MoM change. On the growth side, B0FHWRPCGF leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B005LRYP2Q close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0000CFDD5
Victorinox Fibrox 6 Inch Straight Edge Chef's Knife, Black | Kitchen Knife with Stainless Steel Blade, Non-Slip Handle, Dishwasher Safe
Price
$31.09
Rating
4.8
Reviews
3.7K
Latest month sales
B0FHWRPCGF
Victorinox Swiss Classic 4 Inch Straight Edge Paring Knife - Red
Price
$9.00
Rating
4.6
Reviews
179
Latest month sales
B005LRYP2Q
Victorinox Swiss Classic Paring Knife Set - Superior Kitchen Knives for Cutting Fruit, Vegetables & More - Cooking Knives for Kitchen Accessories - Multicolored 4-Piece Set, Serrated Edge, 4.3"
Unlock to view ASIN details and product titles
Price
$33.55
Rating
4.9
Reviews
2.8K
Latest month sales
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