Vichy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vichy sales on Amazon US totaled 630,000 units in July 2026 (▼ 30.1% vs. the prior month), generating an estimated $12,399,590 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 54.8% of revenue, while a typical listing is priced at $24.01. The keyword itself pulled 20,033 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the vichy Top 50 moved 7,028,000 units and $143,227,360 in cumulative sales — an average of 585,667 units and $11,935,613 per month. Monthly throughput topped out at 901,000 units in June 2026 and dipped to 362,200 in May 2026, leaving the latest reading 41.3% higher than August 2025.
Vichy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
630K
▼ 30.1% MoM
Monthly Revenue 2026/07
$12.4M
▼ 34.7% MoM
Top 10 Market Share 2026/07
63.5%
Vichy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vichy listing on Amazon US in July 2026 is ASIN B0DK4Y2YP3 (Brand: celimax), which sold 100,000 units at $13.00 apiece — equal to 15.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $6,797,000 in July 2026 — 63.5% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vichy' on Amazon
July 2026









Is 63.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend

B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend

B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend

B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
50K
▼ 16.7%vs. prior month
$792.5K
latest month
12-month trend

B01NCWV3KM
La Roche-Posay Toleriane Double Repair UV SPF 30 Face Moisturizer
40K
▼ 20.0%vs. prior month
$1M
latest month
12-month trend

B0CLLV2T1P
ANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
30K
▼ 57.1%vs. prior month
$628.2K
latest month
12-month trend
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Best Vichy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
celimax is the best-performing vichy brand in July 2026, moving 100,000 units across 1 ASIN for 25.0% of Top 10 volume. Good Molecules follows with 50,000 units (12.5%), ahead of VALITIC on 50,000 units (12.5%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.89 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
celimax
1 ASIN in Top 10
25.0%
Units
100K
Revenue
$1.8M
Avg. price
$13.00

B0DK4Y2YP3
$13.00·★4.4·23.2K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Good Molecules
1 ASIN in Top 10
12.5%
Units
50K
Revenue
$294K
Avg. price
$5.89

B091NJQ29P
$5.89·★4.2·33.3K revsGood Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
Units sold50K
VALITIC
1 ASIN in Top 10
12.5%
Units
50K
Revenue
$698.5K
Avg. price
$15.49

B09MFMCTRK
$15.49·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Trending Vichy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09LKXR62L booked 10K units at $10.87, with ▼ 50.0% MoM change. On the growth side, B08915QFHR leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B09LKXR62L
CeraVe Hydrating Toner for Face Non-Alcoholic with Hyaluronic Acid, Niacinamide, and Ceramides for Sensitive Dry Skin, Fragrance-Free Non Comedogenic, Full Size, 6.8 Fl Oz | Skin Care Formula with Ceramides Gently Softens and Hydrates Dry, Sensitive Skin, Non-Alcoholic, Fragrance-Free
Price
$10.87
Rating
4.6
Reviews
13.1K
Latest month sales

B08915QFHR
LAURA GELLER Jelly Balm Tinted Hydrating Lip Balm – In the Buff
Price
$24.00
Rating
4.3
Reviews
2.5K
Latest month sales
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