Vegan Jerky Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vegan Jerky sales on Amazon US totaled 104,750 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $939,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.2% of unit volume and 64.0% of revenue, while a typical listing is priced at $15.89. The keyword itself pulled 17,397 Amazon queries over the same period (▲ 15.1% MoM).
Zooming out to the 12-month window ending July 2026, the vegan jerky Top 50 moved 1,115,550 units and $9,225,607 in cumulative sales — an average of 92,963 units and $768,801 per month. Monthly throughput topped out at 115,250 units in January 2026 and dipped to 70,950 in May 2026, leaving the latest reading 23.5% higher than August 2025.
Vegan Jerky Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.8K
▲ 1.4% MoM
Monthly Revenue 2026/07
$939.6K
▲ 0.3% MoM
Top 10 Market Share 2026/07
79.2%
Vegan Jerky Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vegan jerky listing on Amazon US in July 2026 is ASIN B01ESBNFUI (Brand: gimMe), which sold 50,000 units at $5.69 apiece — equal to 47.7% of every unit tracked in this report and 7.1× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $601,820 in July 2026 — 79.2% of unit volume and 64.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vegan Jerky' on Amazon
July 2026
Is 79.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B000O6I9YY
Tofurky Meatless Deli Slices Hickory Smoke, 5.5 Ounce
7K
▲ 16.7%vs. prior month
$31.7K
latest month
12-month trend
B0B2V9VBF2
BEYOND MEAT Steak Plant Based Seared Tips, 10 Ounce
6K
▼ 14.3%vs. prior month
$46.7K
latest month
12-month trend
B09Z2FKPST
Mezcla Variety Pack Puff Crispy Vegan Bars, 10g Protein, 8 Bars | Gluten Free, Alternative for Crispy Rice Treat, Granola, & Breakfast Bars, Healthy Snack for Adults
4K
▼ 33.3%vs. prior month
$95.7K
latest month
12-month trend
B0F9H4KHMF
SOLELY - Organic Mango Raspberry Fruit Jerky - 5 Individually Wrapped Fruit Strips - Fruit Leather - Healthy Snacks for Adults & Kids - Non GMO, Vegan Snacks - 0.8oz (23g)
3K
▲ 0.0%vs. prior month
$26.5K
latest month
12-month trend
B0059XFSOG
McCormick Bacon Bits, Artificially Flavored, Vegan and Vegetarian Friendly Alternative to Bacon, Shake on Salads, Pizza, and More for Meaty Flavor and Crunch, 4.4 oz
3K
▲ 0.0%vs. prior month
$8.2K
latest month
12-month trend
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Best Vegan Jerky Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
gimMe is the best-performing vegan jerky brand in July 2026, moving 50,000 units across 1 ASIN for 60.2% of Top 10 volume. SOLELY follows with 8,000 units (9.6%), ahead of Tofurky on 7,000 units (8.4%).
With 8 brands splitting the Top 10 and 78.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.48 to $11.35, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
gimMe
1 ASIN in Top 10
60.2%
Units
50K
Revenue
$274K
Avg. price
$5.69
B01ESBNFUI
$5.69·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
SOLELY
3 ASINs in Top 10
9.6%
Units
8K
Revenue
$101.4K
Avg. price
$11.35
B0F9H4KHMF
$7.48·★4.8·61 revsSOLELY - Organic Mango Raspberry Fruit Jerky - 5 Individually Wrapped Fruit Strips - Fruit Leather - Healthy Snacks for Adults & Kids - Non GMO, Vegan Snacks - 0.8oz (23g)
Units sold3KB0D2N6867X
$19.08·★4.8·254 revsSOLELY Organic Mango Blueberry Fruit Jerky - 12 Individually Wrapped Strips - Fruit Leather Made from Dried Fruit - Healthy Snacks for Adults & Kids - Non GMO, Vegan Snacks - 0.8oz (23g)
Units sold3KB0F9HQXNT2
$7.48·★4.6·48 revsSolely - Organic Mango Fruit Jerky - 5 Individually Wrapped Fruit Strips - Fruit Leather Made from Dried Fruits - Healthy Snacks, Vegan - 0.8oz (23g)
Units sold2K
Tofurky
1 ASIN in Top 10
8.4%
Units
7K
Revenue
$31.7K
Avg. price
$4.48
B000O6I9YY
$4.48·★4.5·6.1K revsTofurky Meatless Deli Slices Hickory Smoke, 5.5 Ounce
Units sold7K
Trending Vegan Jerky Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQQ7691W booked 3K units at $5.99, with ▲ 200.0% MoM change. On the growth side, B0F94R694J leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GQBKZY8C close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQQ7691W
Impossible, Steak Bites Plant Based, 10 Ounce
Price
$5.99
Rating
4.5
Reviews
126
Latest month sales
B0F94R694J
GoodMallow Vegan Rice Crispy Treats Individually Wrapped Box of 8, Kosher Vegan Snacks, Gluten Free Dairy Free Snacks for Kids & Adults - Healthy Sweets Made with Gourmet Marshmallows, Made in USA
Price
$13.99
Rating
4.2
Reviews
557
Latest month sales
B0GQBKZY8C
SOLELY - Organic Pineapple Fruit Jerky - 15 Individually Wrapped Strips - Fruit Leather Made from Dried Fruit - Healthy Snacks for Adults & Kids - Non GMO, Vegan Snacks - 0.8oz (23g)
Unlock to view ASIN details and product titles
Price
$23.85
Rating
4.8
Reviews
106
Latest month sales
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