Variety Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Variety Chips sales on Amazon US totaled 722,000 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $10,186,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 44.8% of revenue, while a typical listing is priced at $15.22. The keyword itself pulled 36,383 Amazon queries over the same period (▲ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the variety chips Top 50 moved 9,208,600 units and $132,181,769 in cumulative sales — an average of 767,383 units and $11,015,147 per month. Monthly throughput topped out at 913,000 units in June 2026 and dipped to 526,000 in May 2026, leaving the latest reading 12.5% lower than August 2025.
Variety Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
722K
▼ 20.9% MoM
Monthly Revenue 2026/07
$10.2M
▼ 24.6% MoM
Top 10 Market Share 2026/07
48.5%
Variety Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold variety chips listing on Amazon US in July 2026 is ASIN B076H6F974 (Brand: Frito Lay), which sold 50,000 units at $22.43 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 350,000 units and $4,564,200 in July 2026 — 48.5% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Variety Chips' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B01GQ5GQEG
Goldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
40K
▲ 0.0%vs. prior month
$421.6K
latest month
12-month trend
B07RTJWCMS
Fruit Flavored Snacks Variety Pack, Gluten Free, 16 ct, 10.2 oz | Fruit Roll-Ups, Fruit by the Foot, and Gushers, Individually Wrapped, Good Source of Vitamin C
40K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B0DL2LVM8Z
Dot's Pretzels Twists, 3-Flavor Snacks Variety Pack, 18 count | Original, Honey Mustard, Parmesan Garlic Pretzel Twists, Snacks Variety Pack for Adults, Individual Snack Packs
40K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B01BXU1RV6
NABISCO Classic Mix Variety Pack, Oreo Mini, Chips Ahoy! Mini, Nutter Butter Bites, Ritz Bits Cheese, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Variety Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frito Lay is the best-performing variety chips brand in July 2026, moving 100,000 units across 3 ASINs for 28.6% of Top 10 volume. Pringles follows with 50,000 units (14.3%), ahead of Goldfish on 40,000 units (11.4%).
Volume is spread across 8 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.86 to $24.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frito Lay
3 ASINs in Top 10
28.6%
Units
100K
Revenue
$2.4M
Avg. price
$24.38
B076H6F974
$22.43·★4.6·36.5K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50KB076H2J9TZ
$23.79·★4.6·78.9K revsFrito-Lay Party Mix Variety Pack, 40 Count
Units sold30KB08826B2XL
$26.91·★4.6·12.9K revsFrito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
Units sold20K
Pringles
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$536.5K
Avg. price
$13.98
B0785RNKZS
$13.98·★4.6·72.6K revsPringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Units sold50K
Goldfish
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$421.6K
Avg. price
$12.86
B01GQ5GQEG
$12.86·★4.8·65.6K revsGoldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
Units sold40K
Trending Variety Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DL31SZZ3 booked 20K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B07TQ99WFC leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B073WF9DKM close behind at ▲ 28.6% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL31SZZ3
Set sail for a snacking adventure with PIRATE’S BOOTY Aged White Cheddar Cheese Puffs and PIRATE'S BOOTY Aged White Cheddar Blast Cheese Puffs. Made with rice, corn and real cheese, these baked, not fried, puffs deliver delicious aged white cheddar flavor in every light and airy crunch. Their fun-to-munch texture and playful pirate spirit make snack time a treasure for the whole family. As a kosher certified snack containing no artificial colors and gluten free ingredients, this is one you can feel good about sharing with the whole crew. Packed in individual bags, PIRATE’S BOOTY cheese puffs are ready for all kinds of snacking moments, from lunch boxes and after school bites to road trips, movie nights and casual get-togethers.
Price
$9.97
Rating
4.6
Reviews
2K
Latest month sales
B07TQ99WFC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack (42 Packs)
Price
$20.99
Rating
4.7
Reviews
15.2K
Latest month sales
B073WF9DKM
Bugles Crispy Corn Snacks, Original, Multipack of Bags, 10 Ct, 8.75 oz | Individually Wrapped, Classic Savory Cone Shape, Great On-The-Go
Unlock to view ASIN details and product titles
Price
$5.97
Rating
4.6
Reviews
6.1K
Latest month sales
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