Vallejo Paint Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vallejo Paint Set sales on Amazon US totaled 21,200 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $547,811 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 51.3% of revenue, while a typical listing is priced at $29.73. The keyword itself pulled 16,917 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the vallejo paint set Top 50 moved 303,650 units and $7,538,925 in cumulative sales — an average of 25,304 units and $628,244 per month. Monthly throughput topped out at 40,000 units in December 2025 and dipped to 13,650 in May 2026, leaving the latest reading 2.8% lower than August 2025.
Vallejo Paint Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.2K
▼ 9.4% MoM
Monthly Revenue 2026/07
$547.8K
▼ 11.7% MoM
Top 10 Market Share 2026/07
60.8%
Vallejo Paint Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vallejo paint set listing on Amazon US in July 2026 is ASIN B08RYS5XNM (Brand: Shuttle Art), which sold 3,000 units at $34.98 apiece — equal to 14.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,900 units and $281,065 in July 2026 — 60.8% of unit volume and 51.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vallejo Paint Set' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08RYS5XNM
Shuttle Art Acrylic Paint, 50 Colors Acrylic Paint Set, 2oz/60ml Bottles, Rich Pigments, Water Proof, Premium for Artists, Beginners and Kids on Canvas Rocks Wood Ceramic Fabric
3K
▼ 25.0%vs. prior month
$105K
latest month
12-month trend
B075L8LCTG
Golden Maple Detail Paint Brushes Set 10pcs | Miniature Brushes, Fine Detailing & Art Painting, Acrylic, Watercolor, Oil, Models
2K
▲ 0.0%vs. prior month
$30.2K
latest month
12-month trend
B0CR5S6FX3
PANDAFLY Detail Paint Brushes Set for Fine Detailing & Art Painting, 15pcs | Miniature Paint Brush Set with Triangular Handles - for Acrylic, Watercolor, Oil, Models, Face, Figurine & Paint by Number
1K
▲ 11.1%vs. prior month
$12.4K
latest month
12-month trend
B000TSBJEO
Vallejo - Plastic Putty 20 ml (0.67 fl.oz.) | White, Opaque, Consistent Finish
1K
▲ 0.0%vs. prior month
$6.1K
latest month
12-month trend
B002X6DTHK
Vallejo - Airbrush Thinner for Acrylic Paints 200 ml (6.76 fl.oz.)
1K
▲ 0.0%vs. prior month
$15.9K
latest month
12-month trend
B004BMZVMK
Vallejo - Surface Primer Color | Black Acrylic Primer 200 ml (6.76 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
1K
▲ 0.0%vs. prior month
$16.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vallejo Paint Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vallejo is the best-performing vallejo paint set brand in July 2026, moving 4,000 units across 4 ASINs for 31.0% of Top 10 volume. Shuttle Art follows with 3,000 units (23.3%), ahead of golden maple on 2,000 units (15.5%).
With 6 brands splitting the Top 10 and 69.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.88 to $34.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vallejo
4 ASINs in Top 10
31.0%
Units
4K
Revenue
$48.4K
Avg. price
$11.88
B000TSBJEO
$6.17·★4.5·8.8K revsVallejo - Plastic Putty 20 ml (0.67 fl.oz.) | White, Opaque, Consistent Finish
Units sold1KB002X6DTHK
$15.50·★4.8·19.5K revsVallejo - Airbrush Thinner for Acrylic Paints 200 ml (6.76 fl.oz.)
Units sold1KB004BMZVMK
$16.50·★4.8·8K revsVallejo - Surface Primer Color | Black Acrylic Primer 200 ml (6.76 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
Units sold1KB0063TQ99I
$9.35·★4.6·4.6K revsVallejo - Liquid Mask, Effect Medium for Acrylic Painting, 2.87 Fl. Oz. | 85 ml, mask off areas of work, fluid application of acrylic color, aribrush techniques colorless and latex based
Units sold1K
Shuttle Art
1 ASIN in Top 10
23.3%
Units
3K
Revenue
$105K
Avg. price
$34.98
B08RYS5XNM
$34.98·★4.7·12.9K revsShuttle Art Acrylic Paint, 50 Colors Acrylic Paint Set, 2oz/60ml Bottles, Rich Pigments, Water Proof, Premium for Artists, Beginners and Kids on Canvas Rocks Wood Ceramic Fabric
Units sold3K
golden maple
1 ASIN in Top 10
15.5%
Units
2K
Revenue
$30.2K
Avg. price
$16.99
B075L8LCTG
$16.99·★4.7·17.1K revsGolden Maple Detail Paint Brushes Set 10pcs | Miniature Brushes, Fine Detailing & Art Painting, Acrylic, Watercolor, Oil, Models
Units sold2K
Trending Vallejo Paint Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GFKYTGWG booked 900 units at $26.99, with ▲ 12.5% MoM change. On the growth side, B0FWKN6C5T leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B000PHCTRK close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GFKYTGWG
Smallbudi 20 Colors Model Paint Set 20ml/0.6Oz Miniature Acrylic Paint | With 3 Brushes & 1 Thinner for Brush Use & Airbrushing, Modeling Paint Set for Miniatures, Gaming Figures, 3D Prints, Crafts
Price
$26.99
Rating
4.6
Reviews
114
Latest month sales
B0FWKN6C5T
Vallejo Ancient Copper Set, True Metallic Metal, 4 Bottles x 0.6 fl.oz. | Acrylic TMM Colors for Painting Metal Effects on Fantasy, Historical, and Wargaming Miniatures, BSL System
Price
$19.49
Rating
4.7
Reviews
216
Latest month sales
B000PHCTRK
Vallejo Game Color Introduction Set | Starter Set for Fantasy and Wargame Figures | 16 Bottles x 18 ml (0.60 fl.oz.)
Unlock to view ASIN details and product titles
Price
$44.99
Rating
4.7
Reviews
3.3K
Latest month sales
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