Utensil Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Utensil Set sales on Amazon US totaled 290,000 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $6,739,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 39.9% of revenue, while a typical listing is priced at $27.67. The keyword itself pulled 23,510 Amazon queries over the same period (▲ 18.2% MoM).
Zooming out to the 12-month window ending July 2026, the utensil set Top 50 moved 3,229,350 units and $73,225,861 in cumulative sales — an average of 269,113 units and $6,102,155 per month. Monthly throughput topped out at 375,900 units in November 2025 and dipped to 164,200 in May 2026, leaving the latest reading 30.0% higher than August 2025.
Utensil Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
290K
▼ 14.7% MoM
Monthly Revenue 2026/07
$6.7M
▼ 17.3% MoM
Top 10 Market Share 2026/07
50.3%
Utensil Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold utensil set listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 20.7% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $2,689,530 in July 2026 — 50.3% of unit volume and 39.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Utensil Set' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B0CHGFG64S
ChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B091JXDLDX
TILUCK Stainless Steel Measuring Cups & Spoons Set, Cups and Spoons | Stainless Steel Nesting Measure Cups , Kitchen Gadgets for Cooking & Baking (10)
10K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B093C29J8H
Tongs For Cooking Up to 600 °F Metal Kitchen Tongs 3PCS 7,9,12 Inch | Heat Resistant 600 Degrees Stainless Steel,Heavy Duty Metal Locking Tong for Food,Salad and BBQ Dishwasher Safe
10K
▲ 0.0%vs. prior month
$138.2K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Utensil Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing utensil set brand in July 2026, moving 60,000 units across 1 ASIN for 41.1% of Top 10 volume. Astercook follows with 19,000 units (13.0%), ahead of ChefAide on 10,000 units (6.8%).
With 9 brands splitting the Top 10 and 61.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $49.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
41.1%
Units
60K
Revenue
$526.2K
Avg. price
$12.05
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60K
Astercook
2 ASINs in Top 10
13.0%
Units
19K
Revenue
$939.1K
Avg. price
$49.94
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0F2937DQQ
$59.99·★4.5·9.2K revsAstercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
Units sold9K
ChefAide
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$89.9K
Avg. price
$8.99
B0CHGFG64S
$8.99·★4.7·8.9K revsChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
Units sold10K
Trending Utensil Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DKTX3H1H booked 9K units at $13.99, with ▲ 50.0% MoM change. On the growth side, B0C991SKFS leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0F2HQQ3D1 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
Price
$13.99
Rating
4.5
Reviews
2.6K
Latest month sales
B0C991SKFS
Umite Chef Food Grade Thickened Silicone (Stainless Steel Core) Kitchen Gadgets Tools Set - Kitchen Cooking Utensils Set, Heat Resistant Kitchen Spatula Tools Set
Price
$29.99
Rating
4.5
Reviews
3.5K
Latest month sales
B0F2HQQ3D1
24-Piece Silverware Set with Steak Knives,Flatware Set Service for 4 Person, Food-Grade Stainless Steel Cutlery Set,Includes Knife Spoon And Fork, Mirror Finished Utensil Sets for Home Restaurant
Unlock to view ASIN details and product titles
Price
$14.66
Rating
4.6
Reviews
1.1K
Latest month sales
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