Uro Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

O Positiv is the best-performing uro brand in July 2026, moving 150,000 units across 4 ASINs for 53.6% of Top 10 volume. Physician's CHOICE follows with 80,000 units (28.6%), ahead of Doctor's Recipes on 10,000 units (3.6%).

With 7 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.49 to $23.26, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FY448R55 leads positive momentum with ▲ 233.3% MoM growth on 2K units, with B0F43TCK2T close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.