Urine Test Strips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Prime Screen is the best-performing urine test strips brand in July 2026, moving 20,000 units across 3 ASINs for 30.3% of Top 10 volume. Easy@Home follows with 17,000 units (25.8%), ahead of Keto-Mojo on 10,000 units (15.2%).

With 6 brands splitting the Top 10 and 71.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.15 to $12.32, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07W4MG5KC booked 4K units at $5.49, with ▲ 33.3% MoM change. On the growth side, B07FC59PR3 leads positive momentum with ▲ 1500.0% MoM growth on 800 units, with B0CF789PPF close behind at ▲ 200.0% MoM on 300 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.