Urea Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Urea Lotion sales on Amazon US totaled 489,000 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $7,713,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 64.9% of revenue, while a typical listing is priced at $15.34. The keyword itself pulled 14,187 Amazon queries over the same period (▼ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the urea lotion Top 50 moved 5,053,400 units and $80,730,401 in cumulative sales — an average of 421,117 units and $6,727,533 per month. Monthly throughput topped out at 600,000 units in June 2026 and dipped to 274,300 in May 2026, leaving the latest reading 48.0% higher than August 2025.
Urea Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
489K
▼ 18.5% MoM
Monthly Revenue 2026/07
$7.7M
▼ 17.7% MoM
Top 10 Market Share 2026/07
61.3%
Urea Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold urea lotion listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $18.96 apiece — equal to 14.3% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $5,002,400 in July 2026 — 61.3% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Urea Lotion' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B082TSRP9J
Ebanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
50K
▼ 16.7%vs. prior month
$783K
latest month
12-month trend
B003QXZWYW
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
40K
▼ 20.0%vs. prior month
$867.6K
latest month
12-month trend
B003BMJGKE
Eucerin Advanced Repair Lotion, Urea Enriched, 16.9 FL OZ | Unscented Body Lotion for Dry Skin with Urea, Ceramide and NMF, 48-Hour Hydration, Fast Absorbing, Non-Greasy, Fragrance Free
20K
▼ 33.3%vs. prior month
$265.4K
latest month
12-month trend
B07BRQC5XZ
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 7.9 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
20K
▲ 0.0%vs. prior month
$239.4K
latest month
12-month trend
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Best Urea Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing urea lotion brand in July 2026, moving 80,000 units across 2 ASINs for 26.7% of Top 10 volume. Amlactin follows with 70,000 units (23.3%), ahead of Ebanel on 50,000 units (16.7%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $17.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
2 ASINs in Top 10
26.7%
Units
80K
Revenue
$1.5M
Avg. price
$17.58
B00TTD9BRC
$18.96·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB0071XPQQ2
$16.19·★4.6·25.1K revsCeraVe Salicylic Acid Lotion, Body Lotion for Rough & Bumpy Skin, 8oz | Skin Care, Smooths Rough Skin with Vitamin D, Hyaluronic Acid and Lactic Acid In A Fragrance Free, Allergy Tested Formula
Units sold10K
Amlactin
2 ASINs in Top 10
23.3%
Units
70K
Revenue
$1M
Avg. price
$13.97
B07BRDVQ4B
$15.97·★4.4·37K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50KB07BRQC5XZ
$11.97·★4.4·37K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 7.9 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold20K
Ebanel
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$783K
Avg. price
$15.95
B082TSRP9J
$15.95·★4.3·29.4K revsEbanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
Units sold50K
Trending Urea Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01DIXHNUU booked 10K units at $13.49, with ▲ 0.0% MoM change. On the growth side, B0F93FYQK7 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0DNTMLMT8 close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01DIXHNUU
Eucerin Advanced Repair Body Cream with Urea, 16 OZ | Body Moisturizer for Dry Skin with Triple Moisturizing Complex, 48 Hours of Hydration, Paraben and Fragrance Free
Price
$13.49
Rating
4.7
Reviews
52.2K
Latest month sales
B0F93FYQK7
Urea Cream 40 Percent with 2% Salicylic Acid, Urea Cream 40 Percent for Feet Maximum Strength, Foot & Hand Cream for Dry Cracked Heels, Callus Softener for Rough Thick Skin, 5.29 oz
Price
$9.99
Rating
4.6
Reviews
589
Latest month sales
B0DNTMLMT8
Urea Cream 40 Percent with 2 Percent Salicylic Acid, Foot & Hand Cream for Dry Cracked Heels, Callus Softener for Feet, Exfoliating Foot Cream for Rough Thick Skin, 5.29 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
1.3K
Latest month sales
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