Upholstery Foam Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Upholstery Foam sales on Amazon US totaled 28,250 units in July 2026 (▲ 3.7% vs. the prior month), generating an estimated $723,555 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.8% of unit volume and 69.2% of revenue, while a typical listing is priced at $26.14. The keyword itself pulled 12,329 Amazon queries over the same period (▼ 27.6% MoM).
Zooming out to the 12-month window ending July 2026, the upholstery foam Top 50 moved 295,550 units and $7,615,195 in cumulative sales — an average of 24,629 units and $634,600 per month. Monthly throughput topped out at 30,500 units in August 2025 and dipped to 13,750 in May 2026, leaving the latest reading 7.4% lower than August 2025.
Upholstery Foam Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.3K
▲ 3.7% MoM
Monthly Revenue 2026/07
$723.6K
▲ 2.5% MoM
Top 10 Market Share 2026/07
70.8%
Upholstery Foam Market Share & Sales Concentration on Amazon US — July 2026
The most-sold upholstery foam listing on Amazon US in July 2026 is ASIN B09DCSGK84 (Brand: SINWEEK), which sold 10,000 units at $36.99 apiece — equal to 35.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $500,574 in July 2026 — 70.8% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Upholstery Foam' on Amazon
July 2026
Is 70.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DCSGK84
SINWEEK 2 Inch Gel Memory Foam Mattress Topper Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified, Twin Size
10K
▲ 11.1%vs. prior month
$299.9K
latest month
12-month trend
B07S6ZY5J9
GoTo Foam 1" Height x 24" Width x 72" Length 44ILD (Firm) Upholstery Cushion Made in USA
2K
▲ 122.2%vs. prior month
$38.2K
latest month
12-month trend
B07S7YXD92
GoTo Foam 2" Height x 24" Width x 72" Length 43ILD (Firm) Upholstery Cushion Made in USA
2K
▲ 100.0%vs. prior month
$55.3K
latest month
12-month trend
B07S38NBX7
GoTo Foam 3" Height x 24" Width x 72" Length 44ILD (Firm) Upholstery Cushion Made in USA
1K
▲ 42.9%vs. prior month
$31K
latest month
12-month trend
B0B9S4RH13
Bean Bag Filler, 10lbs Shredded Memory Foam Stuffing, Filling & Refill for Bean Bag Chairs, Couch Cushions, Punching Bags, Pillows, Sofas, Dog Beds, Multi Color & Shape
1K
▲ 0.0%vs. prior month
$26.7K
latest month
12-month trend
B0CTB5VC8D
FoammaUSA Custom Cut-to-Size Foam - High & Medium Density Custom Upholstery Foam Cushion, Polyurethane, Cushion Replacement for Chairs, Couches & DIY Projects for All Needs
1K
▲ 25.0%vs. prior month
$4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Upholstery Foam Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SINWEEK is the best-performing upholstery foam brand in July 2026, moving 10,000 units across 1 ASIN for 50.0% of Top 10 volume. GoTo Foam follows with 5,000 units (25.0%), ahead of Welacer on 1,000 units (5.0%).
With 8 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.87 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SINWEEK
1 ASIN in Top 10
50.0%
Units
10K
Revenue
$299.9K
Avg. price
$36.99
B09DCSGK84
$36.99·★4.5·5.5K revsSINWEEK 2 Inch Gel Memory Foam Mattress Topper Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified, Twin Size
Units sold10K
GoTo Foam
3 ASINs in Top 10
25.0%
Units
5K
Revenue
$124.5K
Avg. price
$25.87
B07S6ZY5J9
$18.99·★4.6·3.5K revsGoTo Foam 1" Height x 24" Width x 72" Length 44ILD (Firm) Upholstery Cushion Made in USA
Units sold2KB07S7YXD92
$27.65·★4.6·9.3K revsGoTo Foam 2" Height x 24" Width x 72" Length 43ILD (Firm) Upholstery Cushion Made in USA
Units sold2KB07S38NBX7
$30.98·★4.6·9.3K revsGoTo Foam 3" Height x 24" Width x 72" Length 44ILD (Firm) Upholstery Cushion Made in USA
Units sold1K
Welacer
1 ASIN in Top 10
5.0%
Units
1K
Revenue
$26.7K
Avg. price
$28.49
B0B9S4RH13
$28.49·★4.3·1.8K revsBean Bag Filler, 10lbs Shredded Memory Foam Stuffing, Filling & Refill for Bean Bag Chairs, Couch Cushions, Punching Bags, Pillows, Sofas, Dog Beds, Multi Color & Shape
Units sold1K
Trending Upholstery Foam Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09GJQMFS4 booked 800 units at $11.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09GJQMFS4
Black Foam Sheets Roll, Premium Large EVA Foam Sheet 13.9" x 59",5mm Thick, Density 86kg/m3 for Halloween Cosplay Costume, Crafts, DIY Projects by MEARCOOH
Price
$11.99
Rating
4.7
Reviews
7.6K
Latest month sales
B0CY7C1YV4
Custom Polyurethane Upholstery Foam Cut to Size – Couch Cushion Replacement, Foam Padding for Chairs, Sofas, Benches, Seat Cushions & DIY Projects, High or Medium Density, CertiPUR-US Certified
Price
$4.99
Rating
4.4
Reviews
346
Latest month sales
B0DZPCQRP9
Upholstery Batting, Dacron Polyester Cushion Wrap for Foam Padding, Cushions & DIY Upholstery Projects
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.1
Reviews
300
Latest month sales
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